Blog

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In today's world of fast-paced digital marketing, the term 'influencer collaboration' has become the new buzzword. But what does it mean? ‘Influen […]

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Long gone are the days of TV based, high production advertisements filmed in studios. With the rise of social media a classic marketing campaign just doesn’t cut it anymore. Today, the importance of social media marketing prevails. […]

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With the average user spending upwards of 74 minutes per day watching videos on YouTube, video engagement is one of the best ways for you to get your brand out there. But how do you get peop […]

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A common goal we all share when joining a new social media platform is finding a community to join. Being part of a like minded community enhances the social media experience and turns the platform into a space users actively want to visit and send their thoughts/cont […]

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Societal norms regarding representation in the media are now deeply rooted in inclusivity. Genuine inclusivity. Not how an outsider thinks a marginalised group deserves to be depicted […]

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Fashion week's new front row. What was once viewed as a sacred space, occupied by only the elitist of the A-list crowd, has seemingly had a face lift.  This New York fashion week saw the likes of Anna Wintour seated in the sa […]

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The podcast boom is upon us. It may seem like everyone is the host of a podcast and that’s because they are. But are they doing it right? We're here to teach you how to start a podcast the right way. There are many reasons w […]

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With the rising demand for bite-size videos sweeping the socialsphere, YouTube Shorts continues to prove that it deserves to stand among the likes of TikTok and Instagram Reels. Within months of its launch in July 2021, YouTub […]