Blog

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The introduction of influencer marketing is owed to YouTube. 2009 in particular saw an influx of YouTube vloggers—think Zoella, Smosh, Tyler Oakley, Michelle Phan e.t.c—who would later go on to become the internet’s first influencers.  […]

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TikTok has taken the world by storm with its short-form videos and creative content, but caught up in the whirlwind are brands seeking to harness the power of this rapidly growing platform.  Long gone are the days of blindly […]

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If you'd told someone working in the creative industry five years ago that their role was under threat from AI technology, they’d have laughed. AIs weren’t capable of recreating the empathy, humour, or creativity humans can. But, that’s not quite the case anymor […]

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In 2020 there were more than 100 billion hours of gaming content watched worldwide. With the desire for gaming content only ever growing stronger, there have been many female YouTubers who h […]

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As Twitch has grown as a streaming platform for gaming creators, so has the presence of the biggest British Twitch streamers. With 140 million unique visitors every month Twitch has pioneere […]

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Recently there has been a revival of long-form content across social media platforms. TikTok has extended its video length and more users are gravitating towards platforms like YouTube for in-depth content. Long-form content e […]

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Influencer-founded brands have been around for well over a decade. From WeWoreWhat and Ipsy launched in the early 2010s, to the real kick-off of influencer beauty brands with Kylie Cosmetics, and Jeffree Star Cosmetics in the mid 2010s, and finally through to the late […]

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Traditionally, gaming was reserved for those with powerful PCs or top-of-the-range gaming consoles, but today, anyone with a mobile phone can join the gang.  In fact, mobile gaming is in full swing. It is fast outgrowing the […]