Blog

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In recent times, influencer marketing for SaaS has become an integral part of everyday life. Whether from a personal or business perspective, there is a high chance that you will come into contact with a SaaS at some point, or likely already have. […]

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Chicago’s fashion scene is full of bold streetwear and creative style, thanks to the Chicago fashion influencers leading the way. Whether you're a fashion-forward professional or a design enthusiast, there's something for everyone here. […]

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In 2024, hotel influencer marketing has become a solid strategy in the hospitality industry, especially for hotels and resorts aiming to captivate some of the internet's most digitally-savvy […]

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Exploring how consumer trust in food influencers can enhance a business’ credibility helps explain why restaurants have eagerly tapped into this industry.  […]

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Influencer marketing for nonprofits has become a game-changer in building effective digital strategies.  Although influencers are often linked with commercial brands, they can be just as impactful for nonprofits as well, even if […]

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The key to successful marketing in 2024? A steadfast, authentic brand community.  Modern consumers crave genuine connection more than anything. In a digital world driven by AI, increasin […]

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The holiday season is officially here and with it comes the annual struggle of retailers crafting new consumer strategy plans to keep up with ever-changing consumer demands.  This year, it seems retailers are focusing on keep […]

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The holiday season is a critical time for brands looking to maintain customer retention and loyalty. With increased spending, heightened consumer interest, and strong marketing campaigns, it […]