These Are The Beauty Influencers To Add To Your Radar In 2024

Standing tall as the 8th highest revenue-earning country in the global beauty market, the UK houses some of the industry’s most innovative beauty influencers. To pay homage to these trailblazers, we have curated a comprehensive guide to the top beauty influencers in 2024 you should be on the lookout for. 

In this guide, we will shine a spotlight on the pioneering individuals shaping the industry’s landscape, from ground-breaking techniques to product reviews and recommendations and the newly-devised strategies and insights that birthed them.

Read on to discover how our chosen top beauty influencers in 2024 are set to shake up the beauty industry one brush stroke at a time.

YOUTUBE’S TOP BEAUTY INFLUENCERS IN2024

sophdoeslife

With each passing year, Soph becomes more and more prominent on our radar, picking up brand deals with the likes of Rimmel London, Maybelline and Lush. Her YouTube channel is brimming with both colourful and glam makeup tutorials, as well as lots of useful product testing and review videos. There’s something for everyone so it’s no wonder she’s accumulated 1.42M subscribers. As one of our chosen top beauty influencers in 2024 to look out for, expect to see Soph appear on your screens as the year goes by!

Rachel Leary

Hailed the queen of GRWMs, Rach has earned herself an undoubted spot on our list of top beauty influencers in 2024 to be on the lookout for. With 679K subscribers and counting, Rach provides us with all types of glam makeup looks for all occasions in a FaceTime-like setting, making us feel like we really are having a catch up with a best friend. This is testament to Rachel’s authenticity as a beauty influencer and the brands who take note of this and collaborate with her in 2024 will be in for a whole lot of success!

Jamie Genevieve

If it’s high-end makeup and skincare you’re after, Jamie’s got you covered. As the owner of her own makeup brand, VIEVE, Jamie knows what it takes to sell beauty products the right way and, more importantly, how to sell to a diverse audience. Best known for her boujee skincare hauls and grunge-glam makeup looks, this influencer will leave you wanting to upgrade your own collection by the end of her videos, teaching you exactly how to do so, too. As we enter the new year, ensure Jamie is kept on your radar when considering which top beauty influencers in 2024 to partner with.

Jordan Lipscombe

We know what you’re thinking, “why isn’t Jordan included in the list of TikTok influencers?”, seeing as she’s essentially the queen of TikTok makeup tutorials now. But Jordan began her journey on YouTube and in 2024, things are only looking up; hence making it a no brainer for her to be added to our list of the top beauty influencers in 2024 to look out for. If full glam is what you’re after, Jordan’s your girl. Not to mention she has incredible selling power due to just how many of her 1.87M subscribers look up to her for product recommendations and makeup tips and tricks. 

Edward Avila

Across the globe, we have our first K-Beauty addition to our list of the top beauty influencers in 2024 to look out for. Edward Avila is a Filipino makeup artist living in Seoul, South Korea, specialising in Korean beauty and skincare products. He can regularly be found producing makeup looks on popular male and female K-Pop idols, such as Sorn from CLC, as well as creating videos filled to the brim with tips and tricks for daily makeup looks for East Asian men. With K-Beauty quickly gaining traction in the West, Edward and his army of 1.55M subscribers would be of much help to brands looking to ease their way into this new world. 

Kiana Davis

Calling all skincare lovers and brands! Kiana Davis shares her top tips for achieving the glass skin look as well as offering advice about differentiating between AM and PM skincare routines. As we enter the new year, an even greater emphasis is placed on skincare and skin prep in the beauty industry, making Kiana and her expertise a perfect addition to our list of top beauty influencers in 2024 to be on the lookout for!

Little Me Carmie

When we think of beauty, it’s impossible not to notice just how many segments fall under its umbrella. Facials and spa treatments are one of them and Carmie’s expertise in this field is shared with her 122K YouTube subscribers. The educational nature of YouTube allows for her content to reach and teach both enthusiasts and those looking for a moment of relaxation and calm after riding the social media storm. A unique, but nonetheless worthy, addition to our top beauty influencers in 2024 list.

Prakriti Singh

With 323K subscribers, Prakriti continues to bless our Feeds with Desi makeup tutorials, product reviews and brown-girl-friendly skincare tips as we enter the new year. Having partnered with the likes of MAC Cosmetics and Simple, Prakriti is leaving no stone unturned, proving she absolutely deserves a spot on our list of the top beauty influencers in 2024 to look out for. 

Tamara Renaye

If laying down wigs was an Olympic sport, then Tamara deserves gold! Regularly partnering with various haircare and wig brands, Tamara has become an expert in her field, regularly teaching her followers how to install, style and care for their wigs. Along with her hair content, Tamara provides us with incredibly detailed, step-by-step makeup tutorials, proving her multi-talented nature. Given this, adding Tamara to our list of the top beauty influencers in 2024 was a no brainer.

Sophie Floyd

Next up on our list of the top beauty influencers in 2024 we think you should be on the lookout for is Sophie Floyd. Exuding all the “it-girl” vibes, there isn’t much Sophie doesn’t cover on her YouTube channel, from the clean girl aesthetic to grunge glam to editorial. Her jack-of-all-trades nature puts her at the forefront of the selection process for any and every makeup brand looking towards success in the new year.

TIKTOK’S TOP BEAUTY INFLUENCERS IN 2024

Graces.faces_

@graces.faces_

silently review my makeup with me<3 ib @DAISY LOUISA

♬ original sound – Graces.faces_

After launching her viral cleansing balm with The Beauty Crop, Grace’s face(s) has been circulating TikTok for a hot minute, luring in both followers and brands alike. Along with her selling power, Grace is one of TikTok’s beauty influencers best known for their acne-friendly makeup tutorials and does a great job of teaching her followers how to embrace the skin they’re in while still remembering that they are worthy of a space in the beauty industry despite not fitting the “norm”. Due to this, there is no doubt that Grace deserves a spot on our top beauty influencers in 2024 list.

Chloe Roberts

@chloelouiseroberts

As a self-confessed makeup fiend, Chloe takes up the next spot on our list of the top beauty influencers in 2024 to look out for. After achieving virality from her take on the Labrinth transformation trend, Chloe has stuck to her glam roots by regularly publishing night out GRWMs and bold glamour looks. With several notable brand collaborations under her belt in 2023, we predict these will only multiply as we enter the new year.

Bennet Northen

@bennetnorthen

how to makeup that looks good in person and not just photos!

♬ original sound – b

Despite being the newest addition to our list of the top beauty influencers in 2024 to look out for, Bennet is already proving a force to be reckoned with after his first ever TikTok upload gained 479.6K views. Best known for teaching his followers how to do makeup for everyday settings, not just for the camera, Bennet’s account is quickly gaining traction, achieving him PR packages with the likes of Benefit Cosmetics and partnerships with the likes of Henry Rose. We can’t wait to see what he’ll achieve in 2024!

Leah Behn

@notleahhhbeauty

If bouncy blowouts and timeless glamour is your bread and butter then perhaps consider giving Leah a follow. By perfectly encompassing what Gen Z are loving from the beauty industry as of late, Leah is able to bring a fresh, young and trendy approach to all of her brand collaborations, making her a highly-sought after influencer in the beauty industry as we enter the new year. 

Amaya Crichton

@amayacrichton

Loved this makeup look? #softmakeup #makeuplook

♬ Say Yes To Heaven – Lana Del Rey

We’re aware there have been many full glam additions to our list of the top beauty influencers in 2024 we predict will take over, so this one’s for the minimal makeup lovers. Amaya has nailed the “no makeup” makeup look and is here to teach her followers how to do exactly the same. Using soft blushes, barely-there concealer and highlight in all the right places, Amaya allows her natural beauty to shine through. With the beauty industry favouring minimal makeup lately, leveraging her expertise is a great way for brands to break into the space in the new year. 

Nykita

@neoitgirl

one thing about me is im going to mix #foundation #glowyskin #makeuphacks #beautytips #neoitgirl

♬ Chopin Nocturne No. 2 Piano Mono – moshimo sound design

Nykita is the big sister we all want and need when it comes to learning how to navigate all that the beauty industry has to offer. That alone is enough to earn her a spot on our list of the top beauty influencers in 2024 to be on the lookout for, but we’d be silly not to mention everything else she has up her sleeve. With in-depth tutorials dedicated to individual products and techniques, millions of users flock to Nykita’s page to learn how to achieve a flawless face with very minimal effort. After visiting her page and testing out her tricks, you’ll have heads turning in awe at your makeup skills.

Tyra Harrison

@tyra.mua

welcome to the internet #foryou #makeup #transition #compilation #boburnham

♬ original sound – tyra.mua ✮

Australian-born Londoner, Tyra Harrison, is the undisputed queen of creatively-colourful and jaw-dropping makeup looks on TikTok. Encompassing any and every colour you could ever imagine into her unique looks, Tyra has BeautyTok in the palm of her hand, while simultaneously giving us some of the best lip syncing we’ve seen on the app. Just when you think you’ve seen it all, Tyra whips out something entirely new, always keeping us on our toes. For that very reason, she absolutely deserves a spot on our list of the top beauty influencers in 2024 we predict will take over the beauty industry on TikTok!

Cariad Ryan

@cariad_ryan

GRWM – Weekend away with the fam??✨

♬ original sound – Cariadryan

When we think of pink under eyes, our minds automatically wander to Cariad’s channel. As the undisputed queen of the pink under eye look, Cariad has gained viral status, causing TikTok users to push that follow button. But the pink under eye doesn’t stop there. Cariad’s channel is full of full glam tutorials and various makeup techniques, such as underpainting, drawing in collaborations with the likes of Pink Honey and BPerfect. With 638K followers and counting, we only expect great things for Cariad in the new year, earning her a top spot on our list of the top beauty influencers in 2024 to be on the lookout for. 

Kylee De Thier

@kyleedethier

this is my typical skincare for daily makeup use ✨ i have oily skin, so this routine is very lightweight yet hydrating ? if you have dry skin, you may need a heavier moisturiser or even an oil ?? #makeup #skincare #beauty

♬ original sound – Kylee De Thier

Our list of the top beauty influencers in 2024 who we predict will take over the industry isn’t complete without Kylee. As a male, Maori New Zealander, Kylee does a great job at leading the way for men and underrepresented ethnic minorities on TikTok, with his content scoring his brand deals with the likes of La Roche Posay, Sephora and Tarte Cosmetics. On his channel you’ll not only find a variety of makeup tutorials, but also skincare-focused videos teaching you how to prep your skin for makeup and how to remove it afterwards. 

Quetta Lawson

@quettalawson

Reviewing a full face of @maccosmetics #maccosmetics #fullfaceofmac #fullfaceofmakeup #makeupaddict #makeuplover #viralmakeup #trendingmakeup

♬ original sound – Quetta Lawson

As the owner of TikTok’s most flawless eyebrows and sharpest winged eyeliner, Quetta perfectly finishes the TikTok segment of our list of the top beauty influencers in 2024. Embracing her acne-prone skin, Quetta is a shining example of just how diverse the beauty industry can really be if we celebrate influencers based on their skills too. On Quetta’s channel you can expect to see many colourful eyeshadow looks, as well as all the tips and tricks on how to apply makeup over acne-prone skin without irritating it. To us, she’s great and we can’t wait to see all the successes she wins in the new year!

INSTAGRAM’S TOP BEAUTY INFLUENCERS IN 2024

Lenkalul

For the makeup lovers among you, it’s almost impossible to have not seen Lena’s face appear on your Feed, whether through her own account or beauty accounts like @wakeupandmakeup. With an impressive 2.8M followers, Lena is incredibly well-known for her unique takes on current makeup trends, such as the Latte trend and the Red Wine Eyes trend, but in between the trends you can find a whole host of makeup hacks to ease your daily routines. 

Yvonne Victoria 

Recognised by legendary brands such as PAT McGRATH Labs and Charlotte Tilbury, Yvonne shines brightly in one of the top spots on our list of the top beauty influencers in 2024 to look out for. Providing us with a range of makeup looks, from bleached brows to timeless glamour, there isn’t much Yvonne hasn’t yet covered, making her the perfect influencer to collaborate with in the new year. 

Mei Pang

We’ve met TikTok’s most creative MUA, now let’s meet Instagram’s. Mei Pang, better known as @meicrosoft, is a force to be reckoned with within the beauty industry, mixing her background in art with her love for makeup to create constant show-stopping looks. From using flowers to create shapes to freehand painting masterpieces on her own face, there isn’t much Mei cannot do. We are in constant awe of everything she continues to surprise us with and, for that, she rightfully deserves one of the top spots on our list of the top beauty influencers in 2024 we predict will change the beauty industry. 

Samantha Harvey

Sam didn’t choose the soft glam life, the soft glam life chose Sam. Incorporating wispy lashes, brown eyeliners and subtle pops of blush into her everyday makeup routines, expect to find tutorials on how to enhance your features, how to create faux freckles and an overall homage to the clean girl aesthetic. We’re not sure about you, but just one scroll through Sam’s Instagram account and we’re motivated to get our practice in, that alone is worthy of a spot on our list of the top beauty influencers in 2024 to look out for. 

Alice Dickson

If it’s winged eyeliner you’re looking to perfect, look no further. Alice is best known for her thick and pointy winged eyeliner looks along with the Barbie-pink aesthetic that encompasses her Instagram account. After partnering with the likes of Sheglam and Real Techniques in 2023, we predict these collaborations will only grow larger for Alice in the new year, earning her a spot on our list of the top beauty influencers in 2024 to keep an eye out for. 

Jenna

For those of you still unfamiliar with Jenna’s work, you won’t be for much longer. Hailed as the queen of Halloween, thanks to her 31 days of Halloween makeup looks, Jenna has the creative makeup niche down to a T and her 101K followers seem to think so too. On her page you can expect to find themed beauty and lifestyle content that corresponds with her chosen hair colour for that season. Her creativity and Feed aesthetics aren’t to be overlooked by the beauty industry in the new year and so we’re adding Jenna to our list of the top beauty influencers in 2024 who will shake the industry up.

Twinkle Makeup

Coming in hot with yet another K-beauty influencer, Twinkle Makeup is a South Korean makeup artist circulating the model scene. Alongside being a highly-sought-after freelance MUA, she publishes makeup and haircare content to her Instagram page, which has led to her gaining 302K followers. As an MUA, expect to find lots of tips and tricks for perfecting makeup looks, as well as images of the models whose faces she’s painted. With such inspirational and beautiful content being consistently pumped out, we think she deserves a top spot on our list.

Snitchery

When we think of the beauty industry, we tend to forget that makeup looks can come in all shapes and forms, with one of the most popular being cosplay makeup. Eleanor, AKA Snitchery, has taken over Instagram with her kooky takes on beloved characters, incorporating impressive makeup looks into each and every one. With 1.3M followers, we don’t doubt she is looked up to by many users and brands; that which we hope to see continue in the new year. Just based on her creativity and imagination alone, we’re delighted to be adding Snitchery to our long list of top beauty influencers in 2024!

Uche Natori

We must admit, there isn’t any other beauty influencer on Instagram who can achieve as flawless a base as Uche can. Known for her sorcery with complexion products, Uche’s page is brimming with makeup tutorials and glamour. Found working with the likes of Charlotte Tilbury, Topicals and Fenty Beauty regularly in 2023, we’re certain her list of collaborations will only grow in the coming year. As a true beauty influencer and pioneer within the industry, Uche is well-deserving of a spot on our list of the top beauty influencers in 2024 who we expect to shake things up.

Ellis Atlantis

Last, but certainly not least, taking up the final spot on our list of the top beauty influencers in 2024 to look out for is Ellis. Think drag makeup fuelled by sheer artistic talent. Like many others on our list, there isn’t much Ellis can’t do and his Instagram page is testament to this. From club kid to timeless glamour, Ellis covers everything on the spectrum and brands such as Beauty Bay and Juvias Place leverage this to achieve brand success. Even if you’re a minimal makeup lover, Ellis’ page is well worth a follow just for the beauty of his looks. 

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