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These Are The Best TikTok Hashtags To Use To Boost Your Content

Dec 12, 2023

Social Media Platforms

These Are The Best TikTok Hashtags To Use To Boost Your Content

With 1.1 billion monthly active users, it’s no wonder every marketer’s dream is to go viral on TikTok.

Yet with the sheer amount of content uploaded on the supremely popular app, making certain your audience actually sees all your hard work can be a difficult task. 

Don’t fret, the answer is far simpler than you think. 

Hashtags are one of the best, most effective tools in your marketing belt; when done correctly, a successful hashtag strategy will promote your content to your target audience and maximize your following. 

However, which hashtags are worth using and which ones aren’t worth your time?

Read on to find out which of the best hashtags on TikTok can help you reap successful marketing campaign results.

@marksandspencerculver

M&S foods you need this Christmas?‍??? #mandslocal #christmasfood #foodtok #mandschristmas #mymarksfestivefave

♬ original sound – ?????????❦

HOW TO FIND THE BEST TIKTOK HASHTAGS

To effectively engage with hashtags on TikTok, it’s important to continuously search the app for what is most relevant and popular. 

Using irrelevant hashtags on your videos is equivalent to using no hashtags at all, so we recommend following the below steps to make sure your hashtag search is as successful as possible. 

Scope out your competitors 

Gaining a firm understanding of what hashtags your competitors are engaging with is a brilliant first step in your search for the best TikTok hashtags. 

You and your competition share an audience, so taking note of what is working for them is a great way to figure out your own plan. Of course, we never want to simply copy. But, taking pointers on what hashtags are boosting your competition’s success is a straight shot to victory. 

Know your audience 

If you’ve been in the social media marketing world for a while, then you know that understanding your audience is the key to success. 

To get a handle on what your audience likes, take a look at what hashtags they are already using. Rather than fumbling around with hashtags that your audience doesn’t respond to, using the hashtags they already know and love streamlines your efforts. 

@zara

Holiday nails inspiration with @iramshelton zara zarabeauty

♬ original sound – ZARA – ZARA

Create your own hashtag 

Whilst tapping into pre-existing, popular hashtags is a key part of any good TikTok hashtag strategy, creating a branded hashtag shouldn’t be ignored. 

By establishing your own, unique hashtag, your brand creates a space for fans to flock to. Under a branded hashtag, users can post user-generated content, research your brand, and interact with like-minded members of your community. 

Make use of TikTok’s search tool 

Finally, when searching for the best TikTok hashtags, be sure to make the most of TikTok’s built-in search tool. 

Simply type in the hashtags you are interested in, or keywords that pertain to your content, and the engine will tell you how many views that term currently has. This is a great way to scope out the popularity of hashtags; allowing you to filter through which ones are not worth using. 

@hm

How to get tube girl confidence? @sabrinabahsoon. #holidaycapsule #HMstudio

♬ original sound – H&M

HOW TO USE THE BEST TIKTOK HASHTAGS

Your hashtag journey is not over yet. 

Once you have found the perfect hashtags for your content, it’s time to put them to use. To make the most of your carefully-curated hashtags, follow our tips and tricks below. 

Use a variety of hashtags 

In order to reach the widest audience possible, it is integral that you use a large range of hashtags. A variety of both niche and broad hashtags that tap into a significant scope of audiences ensures that your content is seen by as many people as possible. 

Create a hashtag challenge 

To get the most out of your branded hashtag, consider setting up a hashtag challenge. 

Hashtag challenges invite users to participate in some form of activity related to your brand, such as a dance or a product demo. These challenges are a simple yet effective way to build user-generated content around your brand and push your hashtag to the top of the charts; thus improving viewership and brand awareness. 

Use hashtags to ID your audience 

Hashtags don’t simply have to be used as descriptors of your content. They are also a great way to search for your audience. 

Using hashtags to describe your audience greatly improves the chances of your content ending up in front of the right users. For example, if your target audience is younger users on TikTok interested in literature, then using #booktok is a sure fire way to push your videos onto their For You Pages. 

Use SEO in your captions 

For many marketers, using SEO strategy on their websites is a no brainer. But, social media platforms such as TikTok often get ignored when it comes to SEO keywording.

Including keywords in your video captions allows that magical TikTok algorithm to promote your content to interested users. Meaning less work for you, and more hits with your target audience. 

@primark

The cutest DIY paper snowflakes ❄️ #primark #diy #christmasdiy #christmasdecorating

♬ We Wish You a Merry Christmas – Alexander Smith & Mark Fabian & Richard Kimmings

BEST TIKTOK HASHTAGS BY INDUSTRY

Now that we have covered how to best engage with hashtags in your TikTok marketing strategy, it’s time for the fun part. Read on to find out the top hashtags in each major industry on TikTok. 

Best TikTok Hashtags in general 

  • #ifondo 
  • #legofortnite 
  • #astonvilla
  • #tvgirl
  • #iconic 
  • #bournemouth 
  • #coquette 
  • #christmasparty 
  • #samthompson 
  • #crystalpalace 
  • #2023recap 
  • #stunnagirl 
  • #tonnybellew 
  • #filterchallenge
  • #villa 

Best TikTok Hashtags for Fashion

  • #coquette
  • #gift
  • #giftideas
  • #christmasgift
  • #blackfriday
  • #christmasgiftideas
  • #gifts
  • #grinchmas
  • #holidaycountdown
  • #holidayseason
  • #custom
  • #coquetteaesthetic
  • #tiktokshopblackfriday
  • #sale
  • #christmasshopping 

Best TikTok Hashtags for tech and gaming 

  • #fortnite
  • #fortniteclips
  • #lego
  • #jjk
  • #jujutsukaisen 
  • #fortnitememes
  • #redditstories 
  • #ogfortnite 
  • #mw3
  • #fortnitebr
  • #gojo
  • #petergriffin 
  • #fortnitefunny 
  • #fortniteog 
  • #mongraal 

Best TikTok Hashtags for Beauty 

  • #adventcalendar
  • #fragrance
  • #christmasnails
  • #nailart
  • #nailinspo
  • #acrylicnails
  • #glitter
  • #fragrancetiktok 
  • #hairdresser
  • #nailtutorial
  • #gelnails
  • #lipfiller
  • #cosmetics
  • #nailsartvideos
  • #biabnails

FAQs 

What hashtags to use on TikTok?

The best TikTok hashtags to use for your brand will differ greatly based on your content and goals. However, be sure to tap into popular hashtags, hashtags that play into your target audience, and hashtags across a variety of niches. 

Trending TikTok hashtags:

  • #ifondo
  • #tvgirl
  • #temu
  • #yoga
  • #playboicarti
  • #jennirivera
  • #2023recap
  • #christmasparty
  • #carti
  • #elcuandomemira
  • #filterchallenge
  • #milwaukee
  • #iconic
  • #shoheiohtani
  • #dodgers

What are the most popular hashtags on TikTok?

The most popular hashtags on TikTok are:

  • #ifondo 
  • #legofortnite 
  • #astonvilla
  • #tvgirl
  • #iconic 
  • #bournemouth 
  • #coquette 
  • #christmasparty 
  • #samthompson 
  • #crystalpalace 
  • #2023recap 
  • #stunnagirl 
  • #tonnybellew 
  • #filterchallenge
  • #villa 

Do hashtags work on TikTok?

Hashtags are one of the most effective ways to promote your videos on TikTok. Via hashtags, your content is shown to a wider audience and boosted by the TikTok algorithm. On top of this, hashtags make your content and account easier to find for perspective leads. 

What hashtags get the most views on TikTok?

The hashtag with the most views on TikTok is #fyp with 35 trillion views.

How do I find a great hashtag on TikTok?

To find the best TikTok hashtags, be sure to:

  1. Gain an understanding of what your competitors are doing 
  2. Know your audience 
  3. Use TikTok’s search tool 
  4. Create your own branded hashtag

What hashtags should I use to get on the FYP?

The best TikTok hashtags to use to get your content on the FYP are: 

  • #fyp 
  • #fyp 
  • #foryou 
  • #viral 
  • #foryoupage 
  • #fyp 
  • #trending 
  • #xyzbca 
  • #fypage 
  • #parati

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs.

@ Socially Powerful

Author

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Ella Proctor

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