Blog

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It’s no secret that investment in digital advertising, namely influencer marketing, continues to rise. In fact, US influencer marketing spending will grow 14.2% YoY in 2025, more than either social ad spending (13.6%) or digital ad spending (12.5%), per our forecast […]

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Australia is home to a thriving influencer scene that showcases the best of beauty, fashion, lifestyle, food, and travel. Whether they’re curating the perfect coastal aesthetic on Instagram, sharing unfiltered life moments on TikTok, or taking us on epic adventures […]

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Each week, we're committed to sharing our latest social media obsessions with you. Whether it's a binge-worthy TV show, something that'll soundtrack your day, or a page-turner we can't put down, we've got the good stuff to guide you through your week, let us put you on! TO WATCH: Severa […]

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“It’s lights out and away we go”  If you read that in Crofty’s voice, congratulations, you’ve made it to the crème de la crème of the F […]

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Formula 1 gets hearts racing across the world.  Once a sport reserved for the wealthy, older, male-dominated crowd, Formula 1 has had a major image update in the past couple of years. Driven by the raging success of […]

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We were always led to believe that bigger doesn’t always equate to better. But recent trends in marketing and campaign launches are dispelling this myth entirely.  Constantly looking for ways to stand out, brands are starti […]

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We caught up with digital content creator @alexdeamteam, to talk all things comedic entertainment, content, and community. Read on to discover how her journey online led her Where does your love for creating comedy content come […]

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Booze, head-to-toe green outfits, and the Dropkick Murpheys blasting in the background. That’s right, St Patrick’s Day is here again.  Whilst St Patrick’s Day is merely yet another excuse to head to the pub for most of […]