Blog

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Beauty shopping used to be a 4D experience.  A beautiful, sensory affair of swatching, spritzing, and testing before committing to a purchase. Yet, that experience is rapidly heading out […]

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Vertical grids, new community hubs, and an entire national ban on TikTok. A lot happened in 2024...  Except this didn’t happen in 2024. These are, in fact, the social media platform up […]

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Fragrance marketing has had a serious facelift in 2024.  It is hard to believe that a mere five years ago, the majority of people owned one signature scent.  […]

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The world of food has never been more exciting, thanks to the rise of food influencers! Platforms like TikTok, Instagram, and YouTube are bursting with colourful, mouthwatering content that introduces us to new cuisines, exciting food trends, and hidden dining spots. […]

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https://youtube.com/shorts/nG6ygSeXz88?feature=share We seldom come across an influencer able to reach the same career heights as Molly-Mae Hague. The reality TV star-turned-celebrity influencer has walked a rather unique p […]

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The Skims marketing team have once again proved they are ahead of the curve by partnering with BlackPink's Rosé as the first K-pop star to front its 2025 Valentine's Day collection – and like with all Skims collaborations, we're obsessed. Since its 2019 debut, the […]

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In recent years, the art of out-of-home (OOH) campaigns has faded.  Drawn in by the shiny allure of social media, brands have become almost solely reliant on social media-based campaigns. These campaigns, which typically feat […]

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Forming brand connection in 2025 is the key to reaching consumers.  Research continues to show that consumers desire connection above all else, and […]