Blog

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Social media has transformed the way we see the world, allowing us to peek into the lives of people everywhere. With features like Instagram Live and Stories, we can connect with different cultures in real time. German influencer […]

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Black Friday is finally here, which means it is time to scour the internet for the best deals available.  From electrics to homewares, brands everywhere are boasting thousands of deals on their best products for you to choose […]

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We are now almost a month past the 2024 US election and this one was a very hard pill to swallow for Democrats. There was so much hope that the new year would host the first ever female President of the United States given the Democrat's out-of-the-box political socia […]

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My long-lasting perception of Black Friday was a sobering image of freezing outside Curry’s in the quest for a discounted TV. But Black Friday has now moved beyond just physical retail events to a digital ecosystem driven by content creators. A seismic shift that is […]

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Influencer marketing is one of the most popular ways for brands to interact with their audiences, providing a direct and relatable touchpoint for brands to reach consumers.  Historically, beauty and fashion markets have been […]

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The pairing of food and beauty is a match made in marketing heaven, with strategic food marketing its matchmaker. Food is a universal language, connecting people through culture, memory, and sensory indulgence. By integrating […]

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As 2024 draws to a close, the internet is quickly becoming flooded with marketers taking a stab at their 2025 predictions.  From an increase in employee-generated content (EGC) to concerns over privacy personalisations, the g […]

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After nearly half a decade of “will they won’t they” fears, Google is finally ready to show the world its new Google Chrome cookies opt-in model - almost.  […]