Blog

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In today's social media landscape, influencer marketing for musicians is a crucial strategy for emerging artists seeking to amplify their reach.  P […]

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We caught up with skincare influencer and licensed esthetician, @michaelgrullon_, to talk all things skin, social media, and self-belief. Read on to discover how this creator strikes a healthy balance between his online and offline lives! […]

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In today’s competitive marketing landscape, understanding your audience is more than just a benefit—it’s a necessity and leveraging brand partnerships can help this. Brands that deeply understand the preferences, behaviours, and values of their consumers are the […]

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Event marketing has become a cornerstone for brands looking to make a splash. Concerts, in particular, provide an opportunity for brands to reach a guaranteed crowd while benefiting from the star power of the artists involved.  […]

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For digitally-savvy brands like Summer Fridays and Patrick Ta Beauty, building an online empire has come effortlessly. From a viral ‘Jet Lag’ lip mask that appeared to spark an Instagram-induced frenzy, to a foundation release circulated on TikTok, these two brand […]

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What Black Friday marketing campaigns are making a splash this year? Once a one-day shopping event, Black Friday has grown into a pivotal moment for brands to connect with consumers, boost sales, and expand their audience bas […]

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On November 5th, our friends across the pond set out in their millions to elect a new President of the United States.  148, 727, 217 votes later, Donald Trump was re-elected for his second term in office. The response to his […]

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Influencer marketing for beginners involves partnering with individuals who have strong online followings to promote products. In fashion, influencers act as trusted tastemakers, driving trends and offering authentic reviews. […]