Blog

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With the Olympics and Paralympics finally coming to a close, let's take a trip down memory lane and remember just how fiercely fashion at the Olympics dominated the summer Games. From eye-catching designs to innovative styles, athletes' uniforms became the talk of […]

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See how creators from historically-marginalised communities are finally coming to the fore to kickstart some of pop culture’s most notable trends? Very mindful. Very demure. The ‘very […]

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Is AI in influencer marketing harming the creator community?  As generative AI slowly sinks its cold, artificial teeth deeper into the influencer m […]

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From project management to social media reporting, our account directors here at Socially Powerful work across a wide range of roles. As such, they often come from diverse backgrounds; from journalism degrees to experience in other industries, Socially Powerful has seen it all. One such person […]

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Pink washing. Green washing. Charity washing. These phrases have become buzz words in recent years.  Armed with a new level of media literacy, consumers are no longer prepared to simply sit by and blindly listen to brands’ […]

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Happy Zero Waste Week! This week, we're encouraged to turn our attention to ways in which we can all help reduce landfill waste for the purpose of saving money, preserving resources, and protecting the environment. Held between September 2nd - September 6th, this global campaign raises awareness […]

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Are you struggling to keep up with the ever-changing world of social media? From demure mobile network campaigns to soap operas dedicated to face cleansers, read on as we take a deep dive into the notable social updates throughout August that will get you up […]

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These days, finding a brand without a beauty on Roblox activation is far more difficult than finding one with.  Quietly and smoothly, Roblox has become one of the biggest games in the world, boasting an impressive 400 million […]