Blog

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We caught up with beauty and lifestyle content creator, @leonettabeauty, to talk engagement and empowerment on social media. Read on to learn more about how she's gone on to create her social empire! Where does your love for creating beauty content come from? […]

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Luxury brands have recognised the potential of using  Instagram for business to connect with affluent consumers, build brand prestige, and showcase the exclusive nature of their products. W […]

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In theory, the influencer marketing industry should be faultless. Brands win. Creators win. Consumers win. What’s not to love? However, with an increased awareness and interest in global affairs, in recent years, from climat […]

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TikTok has seen the emergence and sustained popularity of the ‘-cores’. Essentially just trending aesthetics with the word ‘core’ added to the end to give it that Gen Z flair. Though there is truly nothing more ageing than watching everything your generation p […]

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Is predicting TikTok trends truly possible?  Brands, creators, and users alike are constantly stuck in a battle against the impossibly fast TikTok […]

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From manning fashion shoots to mailing out products, our amazing Senior Account Managers wear many hats. Chloe Crossley is an excellent example of this, spending her time jetting across London to influencer events as well as more traditional office roles. Read on to find out how she got here, […]

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With dog accounts on social media reaching the thousands, how can one possibly decide which pretty pooch to follow? From rottweilers to miniature malteses, social media truly has every dog-owner combination possible. Some cute […]