Blog

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When did you start working at SP? I joined SP in July of this year. What is your role? I’m an Account Manager. What does that entail? […]

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The rise of influencers in Europe has significantly changed the way people discover new cuisines, restaurants, and food trends. Platforms like TikTok, Instagram, and YouTube have become vital spaces for food content creators to share engaging videos, recipes, and reviews. These influencers in Europe […]

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The presence of lifestyle influencers on social media has rapidly expanded in recent years, transforming the way we engage with everyday content. With platforms like Instagram, TikTok, and YouTube, sharing and consuming personal stories, tips, and routines has become […]

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This article spotlights the top 20 influencers in Italy, individuals who have mastered the art of storytelling across platforms like Instagram, YouTube, TikTok, and beyond. With diverse backgrounds and passions ranging from art and travel to sustainability and fitness […]

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In a world where precision and efficiency define successful marketing, InfluenceOptima leads the charge, fuelled by partnerships. At its core, InfluenceOptima is a cutting-edge influencer marketing and measurement technology s […]

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Anyone familiar with marketing knows that selling a product means connecting with the right audience through precise messaging. Whether it’s a 30-second TV commercial or a quick TikTok ad featuring a well-known celebrity, a targeted campaign resonates best when it s […]

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We caught up with one of social media's hottest travel creators, @luxemesse, to talk all things personality, platforms, and pushing boundaries. Read on to discover how this flight attendant-turned-creator is making waves on social and taking us all […]

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Passive vs active advertising - what exactly IS the difference?  Passive advertising has been making the rounds on marketing social media re […]