21 Top Digital Marketing Influencers in 2025

Digital marketing has become a powerful way for brands to reach audiences through online platforms, creative storytelling, and social media campaigns. Digital marketing influencers are the professionals who share their insights, methods, and results to guide others in the marketing world.

Neil Patel is a recognized figure in the digital marketing world. He is known for his practical approach and simplifies complex topics like SEO, content marketing, and analytics. Ann Handley is a pioneer in content marketing who focuses on creating meaningful and audience-specific content. Gary Vaynerchuk is known for his bold approach to branding and social media. These influencers teach digital marketing techniques to the global marketing community.

The top 21 digital marketing influencers in 2025 are listed below.

• Gary Vaynerchuk: Gary Vaynerchuk is an entrepreneur and social media strategist who is known for his sharp insights on branding, business growth, and adapting to digital trends.
• Neil Patel: Neil Patel is an SEO and analytics expert who breaks down online marketing strategies into simple, actionable steps for businesses of all sizes.
• Ann Handley: Ann Handley is a content marketing icon promoting clear, human-centered writing as the core of effective marketing.
• Rand Fishkin: Rand Fishkin is the founder of Moz and SparkToro, known for simplifying SEO and audience research with data-driven insights.
• Joe Pulizzi: Joe Pulizzi is the founder of the Content Marketing Institute, promoting content creation as a long-term strategy for building loyal audiences.
• Brian Dean: Brian Dean is the creator of Backlinko and is famous for his detailed SEO guides and innovative link-building techniques.
• Mari Smith: Mari Smith specializes in social media strategy, relationship marketing, and Facebook expertise.
• Ryan Deiss: Ryan Deiss is the CEO of DigitalMarketer, who is known for developing practical frameworks that help brands convert online leads into loyal customers.
• Avinash Kaushik: Avinash Kaushik has been a digital marketing evangelist for Google and focuses on using data and analytics to make smarter marketing decisions.
• Larry Kim: Larry Kim is the founder of WordStream and MobileMonkey and an expert in PPC, paid search, and chatbot marketing.
• Jay Baer: Jay Baer is a marketing strategist and author focused on customer experience and the power of word-of-mouth marketing.
• Brian Solis: Brian Solis is a digital analyst and futurist who studies how technology shapes consumer behavior and business transformation.
• Pam Moore: Pam Moore is a social media influencer who helps brands simplify marketing strategies and connect authentically with audiences.
• Eric Siu: Eric Siu is the CEO of Single Grain and co-host of Marketing School, which offers growth-focused advice for startups and digital marketers.
• Madalyn Sklar: Madalyn Sklar is a marketing expert known for helping professionals build influence and visibility through smart social engagement.
• Malini Agarwal: Malini Agarwal is the founder of MissMalini and combines entertainment and influencer marketing to reach digital audiences.
• Joanna Wiebe: Joanna Wiebe is the founder of Copyhackers and is famous for teaching persuasive copywriting that drives conversions and builds brand trust.
• Dharmesh Shah: Dharmesh Shah is the Co-founder of HubSpot and is recognized for teaching inbound marketing and user-focused digital tools to startups.
• Oli Gardner: Oli Gardner is the Co-founder of Unbounce, and specializes in conversion rate optimization and landing page design.
• Chris Walker: Chris Walker is the CEO of Refine Labs, which focuses on demand generation and modern B2B marketing strategies.
• Goldie Chan: Goldie Chan is a digital strategist and motivational speaker. She creates standout video content and personal branding insights for professionals.

Gary Vaynerchuk

Gary Vaynerchuk, who is often called Gary Vee, is a serial entrepreneur, investor, and one of the most recognized figures in digital marketing. He became famous after transforming his family’s wine business into a $60 million e-commerce brand through early YouTube marketing. The CEO of VaynerMedia advises global brands like PepsiCo and General Electric on social media strategy and content creation.

Gary is best known for his bold, practical insights on personal branding, influencer marketing, and the future of attention-based media. His social media following includes LinkedIn, Instagram, and TikTok, where he shares daily advice on business and marketing trends. Forbes has listed him among the Top 10 Social Media Influencers, as Gary’s influence lies in his ability to predict digital shifts and inspire marketers to adapt quickly.

Neil Patel

Neil Patel is the co-founder of Crazy Egg, KISSmetrics, and Ubersuggest, which are tools for traffic analytics and search optimization. He is recognized for simplifying complex SEO and content marketing strategies. Neil’s blog attracts millions of monthly readers, and his YouTube channel surpasses 1.3 million subscribers, where he shares short tutorials based on data insights. His work focuses on measurable results and the value of consistent content.

Neil guides marketers in growing organic reach through practical insights using LinkedIn, YouTube, and his podcast Marketing School, which is co-hosted with Eric Siu. Forbes named him among the Top 10 Online Marketers.

Ann Handley

Ann Handley is a best-selling author, speaker, and one of the most influential voices in content marketing. The Chief Content Officer at MarketingProfs has played a major role in influencing how marketers approach storytelling and brand communication. Her book Everybody Writes is a must-read for marketers who want to create clear, readable content. She shares writing tips, marketing insights, and real-world examples of effective brand messaging with her followers on LinkedIn, Twitter, and Instagram.

Handley has been recognized by Forbes as one of the Most Influential Women in Social Media and one of the Top 20 Women Bloggers. Her approach focuses on empathy and authenticity, which inspires professionals to view content not as promotion, but as conversation.

Rand Fishkin

Rand Fishkin is the co-founder of Moz and SparkToro and a leading expert in SEO and audience intelligence. His work helps marketers to understand search algorithms, keyword intent, and audience research. The entrepreneur has built one of the most widely used SEO software platforms at Moz, and his “Whiteboard Friday” sessions have become a go-to resource for digital marketers worldwide. SparkToro focuses on audience insights, which helps brands understand where their audiences spend time online.

Rand is a prominent speaker at many marketing conferences and the author of Lost and Founder, which offers an honest look at building startups in the digital age. Fishkin’s influence is in his ability to blend technical SEO with transparency and empathy, which earns him a big following on social media platforms, mainly X (formerly Twitter).

Joe Pulizzi

Joe Pulizzi is the founder of the Content Marketing Institute (CMI), which is the world’s leading education and training organization for content marketing professionals. The “Godfather of Content Marketing” has helped thousands of businesses shift from traditional advertising to consistent, audience-focused content strategies through CMI and the annual Content Marketing World event, Pulizzi.

Joe Pulizzi’s book Content Inc. introduced a framework for building businesses around content creation. Joe is active on LinkedIn, Twitter, and his This Old Marketing podcast, where he discusses emerging content trends. His work guides brands toward creating valuable content that builds lasting trust.

Brian Dean

Brian Dean is an SEO strategist and the founder of a website, Backlinko, that is known for its in-depth tutorials on search optimization and link-building. The “SEO genius” gained attention for turning complex SEO tactics into step-by-step methods that produce measurable results. Major digital marketing publications, like HubSpot, Ahrefs, and Semrush, reference Backlinko’s articles.

Brian Dean posts short, research-backed insights on SEO and traffic growth on his YouTube channel.  He is also active on LinkedIn and X (formerly Twitter).

Mari Smith

Mari Smith has been a leading voice in social strategy since the early days of Facebook marketing. The “Queen of Facebook” is known for her deep understanding of social media marketing and relationship-driven communication. She specializes in helping brands use video, live streaming, and community engagement to improve their presence online.

Mari shares actionable insights on audience building and brand communication with over 1.7 million followers across social platforms, mainly on Facebook, Instagram, and LinkedIn. She has been named as one of the Top 10 Social Media Power Influencers by Forbes and has collaborated directly with Meta as a lead trainer for small business education programs.

Ryan Deiss

Ryan Deiss is an entrepreneur, author, and CEO of DigitalMarketer, which is one of the largest online communities for marketing education. He develops practical frameworks that help businesses convert online leads into loyal customers. Deiss introduced the concept of the Customer Value Optimization funnel, a model that is now widely used in digital marketing courses and certification programs. He has advised major companies like Uber and Shopify and co-founded the Traffic & Conversion Summit, one of the world’s top marketing conferences.

Ryan has trained more than 120,000 marketers and entrepreneurs globally through his platforms. His work is highlighted in Entrepreneur and Inc. magazines for its impact on modern marketing strategy. Deiss frequently shares insights on marketing psychology and sales automation on LinkedIn, X (Twitter), and YouTube.

Avinash Kaushik

Avinash Kaushik is a digital marketing expert who teaches brands to use analytics to make smarter business decisions. The Chief Strategy Officer at Croud and former Digital Marketing Evangelist at Google has helped global organizations build a connection between data and storytelling. His books, Web Analytics 2.0 and Web Analytics: An Hour a Day, are foundational texts in digital measurement.

Avinash Kaushik has more than 300,000 followers across Twitter and LinkedIn, where he shares insights on marketing ROI, consumer behavior, and digital transformation. He influences marketers to focus on meaningful performance outcomes rather than vanity metrics.

Larry Kim

Larry Kim is the founder of WordStream and MobileMonkey, and a digital marketing innovator who focuses on paid advertising, PPC, and conversational marketing. He helped thousands of businesses manage and optimize their Google Ads campaigns with WordStream. Kim shifted focus toward AI-powered chatbots and messaging automation with MobileMonkey, which aims to improve customer interaction across Facebook Messenger, Instagram, and web chat.

Larry has been named among the Top 10 Most Influential PPC Experts by PPC Hero for multiple years. He frequently shares data-backed insights on LinkedIn, Twitter, and Medium and has over 1 million followers combined. His mix of analytical precision and growth mindset has made him a leading figure in paid digital marketing.

Jay Baer

Jay Baer is a customer experience and digital marketing strategist whose work has influenced how brands build loyalty in the digital age. He is the founder of Convince & Convert, which is a consultancy that has advised major companies such as Oracle, Cisco, and Hilton on content and customer engagement strategies.

Jay is also a New York Times bestselling author of six books, including Youtility and Talk Triggers, which emphasize the value of trust and word-of-mouth in business growth. Forbes has recognized him as one of the Top 50 Social Media Influencers. He has a social following of over 500,000 across LinkedIn, Twitter, and YouTube, where he shares marketing insights, CX trends, and brand storytelling advice.

Brian Solis

Brian Solis is a digital analyst, author, and futurist whose work combines technology, marketing, and human behavior. The current Head of Global Innovation at ServiceNow has spent over two decades studying digital transformation and customer experience. His books have a big impact on how brands adapt to the connected consumer era. Forbes and The Huffington Post recognize Brian as one of the Top Futurists in Business and Technology.

Brian Solis is a respected voice in marketing and innovation circles. He actively posts insights on LinkedIn, X (Twitter), and Instagram and has more than 700,000 social media followers.

Pam Moore

Pam Moore is a social media and branding strategist best known as the CEO and founder of a consultancy, Marketing Nutz, which helps businesses develop practical digital marketing and social branding strategies.

Pam shares insights on content creation, brand storytelling, and audience connection with over 1 million combined followers across Twitter, LinkedIn, and Facebook. She also hosts Social Zoom Factor, a podcast that simplifies marketing for entrepreneurs and small businesses. Her philosophy focuses on “humanizing” marketing that builds relationships rather than relying on automated interactions.

Pam Moore is recognized among Forbes’ Top 10 Social Media Power Influencers and has been featured in Entrepreneur and Social Media Today for her expertise in personal branding and customer-focused marketing.

Eric Siu

Eric Siu is a digital marketing expert, entrepreneur, and CEO of Single Grain, a growth marketing agency known for driving performance results for companies like Amazon, Airbnb, and Salesforce. He’s also the co-host of the popular Marketing School podcast with Neil Patel, which has generated over 100 million downloads globally.

Eric specializes in SEO, SaaS marketing, and business growth strategy and helps brands grow through long-term, sustainable methods. Siu promotes using content and community as core factors of marketing success. The marketing advisor has more than 400,000 followers across LinkedIn, X (Twitter), and YouTube, where he shares case studies and statistical insights. Eric combines strategy and practicality, which makes him one of the most influential voices in performance marketing.

Madalyn Sklar

Madalyn Sklar is a social media consultant, speaker, and one of the world’s leading X (formerly Twitter) marketing experts. The serial entrepreneur helps professionals and brands to grow their visibility and influence through consistent and authentic online engagement. Madalyn founded the #TwitterSmarter community and podcast, which connects thousands of marketers weekly to discuss best practices for social media growth.

Madalyn Sklar has built a loyal following across X (Twitter), LinkedIn, and Instagram. Her insights focus on using Twitter Spaces, threads, and audience interaction to build authority and trust. HubSpot names her as one of the Top 10 Social Media Influencers to Follow.

Malini Agarwal

Malini Agarwal is a digital content entrepreneur and one of India’s most prominent voices in influencer and lifestyle marketing. The founder of MissMalini Entertainment started as a blogger and built one of India’s earliest influencer-driven digital platforms. She has collaborated with major brands like L’Oréal, Netflix, and Google India, and has a reach of more than 10 million followers across Instagram, YouTube, and X (Twitter)

Malini Agarwal connects entertainment and marketing by sharing authentic, relatable online storytelling. Forbes India has recognized her as one of the W-Power Trailblazers.

Joanna Wiebe

Joanna Wiebe is the founder of Copyhackers and is the pioneer of conversion copywriting. The international speaker and author has changed how brands write web copy that converts visitors into customers by teaching marketers to combine psychology with language. Joanna has worked with major companies, including Intuit, Canva, and Meta, to help them create messages that improve engagement and trust.

Joanna Wiebe offers courses and workshops that have trained thousands of marketers worldwide, and her email list is one of the most valuable learning resources in the content marketing space. She shares practical tips on improving landing pages, sales funnels, and brand tone on LinkedIn and X (Twitter).

Dharmesh Shah

Dharmesh Shah is the co-founder and CTO of HubSpot, which is a leading inbound marketing and CRM platform. His calm leadership and product vision play a great role in popularizing inbound marketing that focuses on attracting audiences through valuable content rather than paid ads.

Dharmesh is also an active investor and writes on entrepreneurship and software development through his blog, OnStartups.com, which reaches millions of readers. He shares insights on startup culture, marketing automation, and user experience with more than 700,000 LinkedIn followers.

Oli Gardner

Oli Gardner is the co-founder of Unbounce, which is a platform to help improve landing page optimization and conversion rate strategy. Oli has analyzed millions of landing pages to identify what makes users click, subscribe, or buy. He is also a popular keynote speaker who has delivered talks at global marketing events like MozCon and Call to Action Conference. His insights on UX, A/B testing, and conversion psychology have influenced modern performance marketing practices.

Oli Gardner is active on LinkedIn, Twitter, and YouTube, where he shares actionable advice on marketing design, message testing, and audience intent. Oli’s mix of creative thinking and analytics has made him one of the most respected influencers in digital marketing.

Chris Walker

Chris Walker is the founder and CEO of Refine Labs, a demand-generation agency for high-growth B2B companies. He challenges traditional lead-generation models by promoting demand creation through organic content, podcasts, and community engagement.

Chris shares insights on LinkedIn and the B2B Revenue Vitals podcast and focuses on combining marketing with measurable business outcomes. His ideas inspire worldwide discussions and make him one of the leading influencers in B2B marketing today.

Goldie Chan

Goldie Chan is a personal branding strategist and video storyteller known for her consistency and creativity on professional social platforms. The “Oprah of LinkedIn” gained recognition for producing one of LinkedIn’s longest-running original video series, which ran daily for over a year and earned her a loyal global following. She is the founder of Warm Robots, which is a personal branding agency to help executives, entrepreneurs, and brands strengthen their online identity through authentic storytelling.

Goldie Chan has been featured in Forbes, Fast Company, and Inc. for her work in humanizing digital communication. She has more than 150,000 followers on LinkedIn and a strong presence on Instagram and YouTube, where she shares insights on brand visibility, storytelling, and inclusive marketing as a prominent influencer in modern digital marketing.

What is a digital marketing influencer?

A digital marketing influencer is a professional who shares knowledge, strategies, and insights that influence how businesses use online platforms to reach and retain audiences. Digital marketing influencers work in the marketing industry, rather than promoting brands or products. They specialize in areas such as SEO, content creation, social media strategy, analytics, and brand communication. Their influence comes from their expertise through their works over the years.

Digital marketing influencers guide marketers, entrepreneurs, and organizations on how to use digital tools effectively. Many of the influencers are founders, authors, analysts, or consultants who share practical advice through blogs, podcasts, webinars, and social channels. These influencers have become trusted educators who teach trends in technology, consumer behavior, and online growth in the modern marketing world.

Why do brands need digital marketing influencers?

Brands need digital marketing influencers because finding the right influencers helps them to reach the marketing audience, influence actual marketing buyers, and establish authority in the marketing industry. They reduce CAC (Customer Acquisition Cost) and set marketing trends and product adoption.

• Collaborate with the right influencers to reach the marketing audience: Influencer collaboration allows brands to speak directly to professionals who make buying decisions. For example, if a SaaS company collaborates with Neil Patel or Rand Fishkin, it reaches marketers interested in SEO or analytics.
• Influence actual marketing buyers: Digital marketing influencers reach audiences who purchase marketing software, tools, or consulting services. Their recommendations are important professionally. For example, when an expert like Eric Siu reviews a new marketing platform, it directly affects buying decisions among marketers and business owners.
• Establish authority in the marketing industry: Brands and companies partner with respected thought leaders to earn credibility faster. This kind of authority builds long-term reputation. A mention or feature from someone like Ann Handley or Jay Baer can position a brand as trustworthy in the marketing community.
• Reduce CAC (Customer Acquisition Cost): Digital marketing influencers produce higher-quality leads through authentic communication and targeted reach. Their followers understand the value of marketing products, which means conversions happen with less advertising. Case studies show that influencer marketing campaigns lower CAC as compared to traditional ads.
• Set marketing trends and product adoption: Digital marketing influencers impact how new tools, tactics, or platforms gain popularity. When experts like Brian Dean or Dharmesh Shah discuss a new SEO technique or CRM feature, it quickly becomes an industry norm. Their guidance increases product adoption among professionals.

How to choose the right digital marketing influencer for your brand?

To choose the right digital marketing influencer for your brand, consider relevance, authority, audience fit, engagement, and trust.

Consider the influencer’s content and expertise and how they match your brand’s field and goals. Relevance makes sure the audience you reach already has an interest aligned with your product.  For example, if your company offers B2B SaaS analytics tools, you should look for an influencer who speaks regularly about data-driven marketing or analytics rather than one that focuses solely on lifestyle.

Choose someone who has built authority in the industry, has a track record of speaking, publishing, or teaching marketing ideas, and shares valuable opinions. An influencer with thought leadership and credibility helps your brand benefit from that trust.

Analyze the influencer’s audience, as it should match your brand’s target customers in terms of role, interest, location, and behavior.

Evaluate audience engagement and trust between the influencer and their audience. A healthy rate of likes, comments, shares, and meaningful conversations signals that the influencer’s audience is active and trusting. Avoid influencers with large followings but weak engagement. Authentic content and consistent interaction build trust, which leads to better outcomes.

What are the types of digital marketing?

The types of digital marketing include content marketing, social media marketing, SEO (Search Engine Optimization), email marketing, influencer marketing, and PPC (Pay-Per-Click).

Which products do digital marketing influencers promote the most?

The products digital marketing influencers promote the most include SEO tools, marketing automation platforms, analytics software, CRM systems, content creation tools, email marketing solutions, and social media management platforms.

How do digital marketing influencers work with B2B influencer marketing agencies?

Digital marketing influencers work with B2B influencer marketing agencies by creating and sharing content that promotes a brand’s products, services, or thought leadership to a targeted professional audience. This partnership helps B2B brands generate qualified leads, build authority, and increase engagement in marketing and business communities efficiently.

How much do digital marketing influencers earn?

Digital marketing influencers earn varying amounts, which depend on their reach, expertise, and the types of collaborations. Mid-level influencers with tens of thousands of followers earn $500–$5,000 per sponsored post or campaign, while macro influencers demand $10,000–$50,000 or more per collaboration, consulting agreement, or talk show appearance.

Are digital marketing influencers suitable for all industries?

No, digital marketing influencers are not suitable for all industries. Their expertise and audience focus on marketing, technology, and business-related industries. They are effective for B2B brands, SaaS influencer marketing agencies, and professional services, while industries like consumer goods, fashion, or food benefit from lifestyle or specific influencers whose audiences match those products.

How do digital marketing influencers improve customer retention?

Digital marketing influencers improve customer retention by building trust and authority in their niche. They share practical insights, tutorials, and thought leadership to help brands maintain their relevance and reach with their audience. Their guidance promotes consistent use of products, improves brand value, and builds loyalty among marketing professionals.