Blog

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In the digital age, influencer marketing has surged as a powerful strategy, driven by the rise of social media platforms and shifting consumer behaviour.  As brands seek authentic connections with their audiences, […]

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In the rapidly evolving world of consumer technology, certain content types have proven to be exceptionally effective at driving engagement, impressions, and sales. Among these, unboxing videos have emerged as a visual and compelling way for audiences to explore new g […]

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What’s the Metaverse? Fair question. The Metaverse is essentially an AI/AR world where users can experience their favourite brand’s new collections through virtual reality. It’s a way for the industry to enhance design and flexibility, reduce waste, expand custo […]

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At the start of 2024, Socially Powerful quietly dropped a bomb on the free influencer marketing tools world. Aria, our revolutionary AI-powered influencer discovery platform.  […]

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What goes down in your first year at Socially Powerful? Caroline DiPaolo is coming to the end of her first full year here at Socially Powerful, and it has been quite the whirlwind! From steep learning curves to finding your office voice, Caroline covers all the the little lessons that come along […]

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Back in January, we launched our brand new software technology, ARIA, designed to majorly cut back on the time spent conducting influencer discovery. Fast forward a few months and ARIA has now helped us present and assign hundreds of creators to even the most niche of marketing campaigns. Usin […]

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Once the go to platform for raw, original content, the evolution of TikTok has led the platform to have become exactly like what it swore to hate.  […]

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The Olympics are here, which means everyone’s favourite event is too. 2024 Paris Olympics campaigns.  The 2024 Paris Olympics campaigns have not […]