PROCUREMENT

A Month in Beauty: June 2023

Jun 27, 2023

Industry Trends

A Month in Beauty: June 2023

Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry. So what’s the month in beauty had in store for June?

A Month in beauty: Trend spotlight

Summer skin

No makeup makeup looks are taking this summer by (tropical) storm. Think dewy, light-weight, and skin shining brighter than the sun, the TikTok beauty gurus are out in full force, teaching us all the tips and tricks for achieving summer skin. Makeup no longer has to be shied away from as soon as the warmer weather is out to play.

@madisonsarah_

a quick summer skin makeup for bestie date night ?#makeup

♬ Maria Maria (feat. The Product G&B) (sped up) – Santana & sped up + slowed

@melisekrem

how to get effortless no-makeup makeup summer skin ☀️ Products: @L’Oréal Paris Revitalift Filler Line Plumping Water Cream L’Oréal Paris True Match Nude Plumping Tinted Serum @Iconic London illuminator “original” #summermakeup #nomakeupmakeup #summerskin #makeup #makeuptutorial

♬ original sound – Melis Ekrem

A Month in beauty: Brand Spotlight

Glow Hub 

Glow Hub takes its place as our honourable brand-mention this month. Adopting an effective UGC content strategy, Glow Hub has positioned itself as one of the most-talked-about skincare brands on social media. Youthful-skin-targeting products such as the Vitamin C Scar Slayer and Barrier Builder Facial Serum perfectly align with the brand’s aim to create “skin_care for the nxt generation”.

@artistrybyhan

Trying Glow Hub new Slayer range ? I’ve been using it for a few days now & so far I really like it! I’ll post an update in a month to see if it’s started to work! Acne scars Dark spots Pigmentation #glowhub #scarslayer #skincareproducts #acnescartreatment gifted

♬ original sound – Hannah

@glowhubbeauty

get ready to slay dark marks + give skin a hit of brightening, antioxidant rich hydration with our Vit C range ? #glowhub #vitc #scarslayer

♬ original sound – glow hub beauty

A Month in beauty: Creator spotlight

Juliana Shiel

Shining brightly under our creator spotlight this month is Irish skincare and natural makeup extraordinaire, Juliana Shiel. Gracing us with her top skincare and makeup tips for healthy, glowing skin, Juliana’s feed exudes luxury, self-care and all-round summer vibes. If you’re looking to channel your inner ‘it-girl’, follow her to find out how!

@julianashiel

If you did a shot everytime I said the word natural in this video you’d be in the ER #irish #summermakeup #summermakeuproutine #irish #spf #suncream #sunsafe #sunsafetytips #spf50

♬ original sound – Juliana Shiel

@julianashiel

Full fake tan routine for very pale skin! Prep and maintenance are what’s going to make your tan look real and keep it even?? #irish #faketan #irishskin #paleskin

♬ original sound – Juliana Shiel

A Month in beauty: Collab spotlight

Kiehl’s  x Jon Hanlan

Kiehl’s has collaborated with queer artist Jon Hanlan for pride month. Jon designed a limited edition version of the Ultra Face Cream—one of the brand’s most bought products. Kiehl’s is also showing support for the LGBTQ2S+ community by donating $20 from every Face Cream purchase to the Get REAL Movement.

June Month in Beauty: Kiehl's collaboration

A Month in beauty: Content spotlight

Youth to the People: UK Launch

Youth To The People has finally landed in the UK. To celebrate its launch, it partnered with various influencers – big and small – asking them to share with their followers their top 3 favourite YTTP products. Some sponsored content received up to 2.9M views, branding the campaign a success.

@fatstimbo

AD @Youth To The People have launched in the UK!!! I’ve selected my top 3 favourite products – iconic superfood cleanser, 15%Vitamin C + Caffeine Serum and Superberry Hydrate + Glow Mask which all leave my skin clean and glowing!  You know I love my skincare so I’m super excited about this launch.  #yttp #youthtothepeople #skincaretips #skincare

♬ original sound – fatstimbo

@daniellemarcan

sharing with you my top 3 products from @Youth To The People for their launch in the UK & the new store in Shoreditch:) AD #skincare

♬ original sound – DANIELLE

CeraVe: #21DaysofSPF

The skincare experts over at CeraVe launched the #21DaysofSPF challenge with an accompanying commissioned song by Avani titled ‘Let’s Form a Habit’. The challenge called upon content creators to “form a habit” by applying SPF for 21 consecutive days. The video compilations were to overlay the song and include the branded hashtag, which now has 412.8M views.

@james_r_atkinson

ad @CeraVe set me a challenge and I accepted. SPF = your best skin yet ?@Superdrug #21DaysOfSPF

♬ Lets Form A Habit – avani

@beautyby.nita

#CeraVePartner | DARE YOU TO DO THE 21 DAYS OF SPF CHALLENGE WITH ME @CeraVe #21daysofSPF #faceltlikeaderm #cerave #spfismybff #foryoupage #viral #beautybynita #somali #kenya

♬ Lets Form A Habit – avani

Kerastase: Blonde Absolu

Kerastase is calling on all blondies to care for their hair this summer with its Blonde Absolu Ultra Violet Care product range. The Cicaflash conditioner in particular was promoted by a select few creators, in which its properties of stronger, healthier hair were highlighted. Some content was then repurposed and published to the Kerastase TikTok page.

@cbouch

My hairdresser recommended the @Kérastase Cicaflash ad

♬ original sound – chloe-boucher

@user6562984

Care for your blonde hair this summer with Blond Absolu.

♬ original sound – Sponsored Content

Glaze Hair: Super Colour Conditioning Gloss

Through the promotion of the Super Colour Conditioning Gloss, Glaze Hair sticks to its promise of delivering “salon-shine minus the price tag”. By resharing influencer-led content – some with up to 60k views – Glaze was able to create a buzz around this must-have product.

@glaze_hair

Sweet like Caramel Lights ✨ Perfect for balayage’d brunettes with lovely light pieces. . . . . #glazehair #glazeup #hairlove #supergloss #alwayshairready #haircolor #haircolour #shinyhair #hairgoals #hairrepair #hairtreatment #haircare #hair #healthyhair #hairlove #hydrating #hairmask #loveisinthehair #hairofinstagram #inclusivebeauty #healyourhair #crueltyfree #veganbeauty #veganhaircare #greenbeauty #siliconefree #salonshine #skipthesalon #balayage #highlights

♬ Little Things x Gypsy Woman – L BEATS MASHUP – Jorja Smith

@joannachimonides

Well this product is incredible! My hair colour looks so much more vibrant??? @Glaze_Hair #siliconefree #haircareroutine #glossyhair #glazingisamazing #rbm #ScrollStop

♬ ceilings – Sped Up Version – Lizzy McAlpine

Tatcha: Dewy Skin Cream

Known for its outstanding contribution to the skincare industry, Tatcha has partnered with a select few influencers to re-promote one of its showstoppers, the Tatcha Dewy Skin Cream. Called upon to highlight the product’s hydrating qualities, rich ingredients and ability to double up as a glowy-makeup base, influencers were able to get it circulating on social media once again.

@wannacrybeauty

Tatcha gifted me this gorgeous Dewy Skin Cream and it is simply the most beautiful skincare item ive ever owned! The scent is stunning, consistency and feel are so so luxurious and it primes perfectly for makeup! ? #ProductReview #productsyouneed #tiktokmademebuyit #fyptiktok #beautifulskin #female #skincare #ProductReviews #musthaveproducts #beautytips #cosmetics #asmr #women #letsgrowtogether #skincaretiktok #growthmindset #beautymakeup #tatchagiftedme @SPACE NK @Tatcha

♬ original sound – Elysee

@lilychee

My favorite moisturizer to create the perfect dewy makeup look fr ? @Tatcha #TatchaPartner #Tatcha #DewySkinCream

♬ original sound – Lily Chee

Dr Jart: Premium Beauty Balm

Dr Jart’s new Premium BB is makeup, moisturiser and SPF 50 all rolled into one! What’s not to love? To promote its launch, Dr Jart partnered with beauty influencers on TikTok, sharing content of them testing/reviewing the product for their followers to the brand’s account.

@dr.jart.uk

Take your skin from dull to dewy with NEW Premium BB.⚡️ Makeup, moisturiser and SPF 50 in one, powered by niacinamide and glycerin.? #skincaretiktok #musthaveproducts #drjartbbcream #drjartskincare #makeuphybrid #summermakeup #tintedspf50

♬ original sound – Dr.Jart+ UK

@daniellemarcan

we love a multitasker product. it’s a moisturiser, make-up and spf50 🙂 @Dr.Jart+ UK Premium BB beauty balm ? #skincare #beauty #ad

♬ original sound – DANIELLE

REFY Beauty: Lip Buff

To promote the launch of its new Lip Buff, REFY partnered with beauty influencers who suffered from dry skin/chapped lips to showcase the product’s transformative capabilities. The promotional content showed each creator using the product’s unique applicator to exfoliate and hydrate their lips. Partnering with bigger TikTok creators has seen promotional content often exceed 1M views.

@refybeauty

This before & after!!!! Celebrating 1 year of Skin Finish. Save £8 when you shop the Skin Finish collection until 15th June. Model wears shade 01. Shop Skin Finish now at refybeauty.com

♬ Aesthetic – Gaspar

@okayasmin

this is how I exfoliate my lips with the @REFY lip buff ??✨ AD #exfoliate #lipcare #makeuptips #beautyhack

♬ original sound – yasmin

Keratin Revolution: Home Hair Care Solution

Leaning into UGC and influencer-led promotional content, Keratin Revolution has positioned itself as a go-to brand for all your hair’s wants and needs. Content focuses heavily on putting  the products to the test and showing audiences before and after results to emphasise their salon-like quality. 

@Keratin Revolution

Revolutionary Home Hair-Care Solution. Try Now And See The Difference For Yourself!

♬ Promoted Music – Keratin Revolution

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs.

@ Socially Powerful

Author

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James Hacking

Writer

Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

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