A Month in Beauty: June 2023
Jun 27, 2023
Industry Trends
Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry. So what’s the month in beauty had in store for June?
A Month in beauty: Trend spotlight
Summer skin
No makeup makeup looks are taking this summer by (tropical) storm. Think dewy, light-weight, and skin shining brighter than the sun, the TikTok beauty gurus are out in full force, teaching us all the tips and tricks for achieving summer skin. Makeup no longer has to be shied away from as soon as the warmer weather is out to play.
@madisonsarah_ a quick summer skin makeup for bestie date night ?#makeup
♬ Maria Maria (feat. The Product G&B) (sped up) – Santana & sped up + slowed
@melisekrem how to get effortless no-makeup makeup summer skin ☀️ Products: @L’Oréal Paris Revitalift Filler Line Plumping Water Cream L’Oréal Paris True Match Nude Plumping Tinted Serum @Iconic London illuminator “original” #summermakeup #nomakeupmakeup #summerskin #makeup #makeuptutorial
A Month in beauty: Brand Spotlight
Glow Hub
Glow Hub takes its place as our honourable brand-mention this month. Adopting an effective UGC content strategy, Glow Hub has positioned itself as one of the most-talked-about skincare brands on social media. Youthful-skin-targeting products such as the Vitamin C Scar Slayer and Barrier Builder Facial Serum perfectly align with the brand’s aim to create “skin_care for the nxt generation”.
@artistrybyhan Trying Glow Hub new Slayer range ? I’ve been using it for a few days now & so far I really like it! I’ll post an update in a month to see if it’s started to work! Acne scars Dark spots Pigmentation #glowhub #scarslayer #skincareproducts #acnescartreatment gifted
@glowhubbeauty get ready to slay dark marks + give skin a hit of brightening, antioxidant rich hydration with our Vit C range ? #glowhub #vitc #scarslayer
A Month in beauty: Creator spotlight
Juliana Shiel
Shining brightly under our creator spotlight this month is Irish skincare and natural makeup extraordinaire, Juliana Shiel. Gracing us with her top skincare and makeup tips for healthy, glowing skin, Juliana’s feed exudes luxury, self-care and all-round summer vibes. If you’re looking to channel your inner ‘it-girl’, follow her to find out how!
@julianashiel If you did a shot everytime I said the word natural in this video you’d be in the ER #irish #summermakeup #summermakeuproutine #irish #spf #suncream #sunsafe #sunsafetytips #spf50
@julianashiel Full fake tan routine for very pale skin! Prep and maintenance are what’s going to make your tan look real and keep it even?? #irish #faketan #irishskin #paleskin
A Month in beauty: Collab spotlight
Kiehl’s x Jon Hanlan
Kiehl’s has collaborated with queer artist Jon Hanlan for pride month. Jon designed a limited edition version of the Ultra Face Cream—one of the brand’s most bought products. Kiehl’s is also showing support for the LGBTQ2S+ community by donating $20 from every Face Cream purchase to the Get REAL Movement.
A Month in beauty: Content spotlight
Youth to the People: UK Launch
Youth To The People has finally landed in the UK. To celebrate its launch, it partnered with various influencers – big and small – asking them to share with their followers their top 3 favourite YTTP products. Some sponsored content received up to 2.9M views, branding the campaign a success.
@fatstimbo AD @Youth To The People have launched in the UK!!! I’ve selected my top 3 favourite products – iconic superfood cleanser, 15%Vitamin C + Caffeine Serum and Superberry Hydrate + Glow Mask which all leave my skin clean and glowing! You know I love my skincare so I’m super excited about this launch. #yttp #youthtothepeople #skincaretips #skincare
@daniellemarcan sharing with you my top 3 products from @Youth To The People for their launch in the UK & the new store in Shoreditch:) AD #skincare
CeraVe: #21DaysofSPF
The skincare experts over at CeraVe launched the #21DaysofSPF challenge with an accompanying commissioned song by Avani titled ‘Let’s Form a Habit’. The challenge called upon content creators to “form a habit” by applying SPF for 21 consecutive days. The video compilations were to overlay the song and include the branded hashtag, which now has 412.8M views.
@james_r_atkinson ad @CeraVe set me a challenge and I accepted. SPF = your best skin yet ?@Superdrug #21DaysOfSPF
@beautyby.nita #CeraVePartner | DARE YOU TO DO THE 21 DAYS OF SPF CHALLENGE WITH ME @CeraVe #21daysofSPF #faceltlikeaderm #cerave #spfismybff #foryoupage #viral #beautybynita #somali #kenya
Kerastase: Blonde Absolu
Kerastase is calling on all blondies to care for their hair this summer with its Blonde Absolu Ultra Violet Care product range. The Cicaflash conditioner in particular was promoted by a select few creators, in which its properties of stronger, healthier hair were highlighted. Some content was then repurposed and published to the Kerastase TikTok page.
@cbouch My hairdresser recommended the @Kérastase Cicaflash ad
@user6562984 Care for your blonde hair this summer with Blond Absolu.
Glaze Hair: Super Colour Conditioning Gloss
Through the promotion of the Super Colour Conditioning Gloss, Glaze Hair sticks to its promise of delivering “salon-shine minus the price tag”. By resharing influencer-led content – some with up to 60k views – Glaze was able to create a buzz around this must-have product.
@glaze_hair Sweet like Caramel Lights ✨ Perfect for balayage’d brunettes with lovely light pieces. . . . . #glazehair #glazeup #hairlove #supergloss #alwayshairready #haircolor #haircolour #shinyhair #hairgoals #hairrepair #hairtreatment #haircare #hair #healthyhair #hairlove #hydrating #hairmask #loveisinthehair #hairofinstagram #inclusivebeauty #healyourhair #crueltyfree #veganbeauty #veganhaircare #greenbeauty #siliconefree #salonshine #skipthesalon #balayage #highlights
♬ Little Things x Gypsy Woman – L BEATS MASHUP – Jorja Smith
@joannachimonides Well this product is incredible! My hair colour looks so much more vibrant??? @Glaze_Hair #siliconefree #haircareroutine #glossyhair #glazingisamazing #rbm #ScrollStop
Tatcha: Dewy Skin Cream
Known for its outstanding contribution to the skincare industry, Tatcha has partnered with a select few influencers to re-promote one of its showstoppers, the Tatcha Dewy Skin Cream. Called upon to highlight the product’s hydrating qualities, rich ingredients and ability to double up as a glowy-makeup base, influencers were able to get it circulating on social media once again.
@wannacrybeauty Tatcha gifted me this gorgeous Dewy Skin Cream and it is simply the most beautiful skincare item ive ever owned! The scent is stunning, consistency and feel are so so luxurious and it primes perfectly for makeup! ? #ProductReview #productsyouneed #tiktokmademebuyit #fyptiktok #beautifulskin #female #skincare #ProductReviews #musthaveproducts #beautytips #cosmetics #asmr #women #letsgrowtogether #skincaretiktok #growthmindset #beautymakeup #tatchagiftedme @SPACE NK @Tatcha
@lilychee My favorite moisturizer to create the perfect dewy makeup look fr ? @Tatcha #TatchaPartner #Tatcha #DewySkinCream
Dr Jart: Premium Beauty Balm
Dr Jart’s new Premium BB is makeup, moisturiser and SPF 50 all rolled into one! What’s not to love? To promote its launch, Dr Jart partnered with beauty influencers on TikTok, sharing content of them testing/reviewing the product for their followers to the brand’s account.
@dr.jart.uk Take your skin from dull to dewy with NEW Premium BB.⚡️ Makeup, moisturiser and SPF 50 in one, powered by niacinamide and glycerin.? #skincaretiktok #musthaveproducts #drjartbbcream #drjartskincare #makeuphybrid #summermakeup #tintedspf50
@daniellemarcan we love a multitasker product. it’s a moisturiser, make-up and spf50 🙂 @Dr.Jart+ UK Premium BB beauty balm ? #skincare #beauty #ad
REFY Beauty: Lip Buff
To promote the launch of its new Lip Buff, REFY partnered with beauty influencers who suffered from dry skin/chapped lips to showcase the product’s transformative capabilities. The promotional content showed each creator using the product’s unique applicator to exfoliate and hydrate their lips. Partnering with bigger TikTok creators has seen promotional content often exceed 1M views.
@refybeauty This before & after!!!! Celebrating 1 year of Skin Finish. Save £8 when you shop the Skin Finish collection until 15th June. Model wears shade 01. Shop Skin Finish now at refybeauty.com
@okayasmin this is how I exfoliate my lips with the @REFY lip buff ??✨ AD #exfoliate #lipcare #makeuptips #beautyhack
Keratin Revolution: Home Hair Care Solution
Leaning into UGC and influencer-led promotional content, Keratin Revolution has positioned itself as a go-to brand for all your hair’s wants and needs. Content focuses heavily on putting the products to the test and showing audiences before and after results to emphasise their salon-like quality.
@Keratin Revolution Revolutionary Home Hair-Care Solution. Try Now And See The Difference For Yourself!
Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.
If you want to find industry insights, visit our influencer marketing and social media blogs.
@ Socially Powerful
Author
Share this post:
Social And Influencer Marketing News + Insights
Jun 18, 2024
Influencer Marketing Agency
Top 20 TikTok Marketing Agencies in the U.S. in 2024
Read more
Oct 29, 2024
Influencer News
20 Native American Influencers Sharing Their Culture On Social Media
Read more
Oct 24, 2024
Industry Trends
Is Print Marketing Starting To Outweigh Social Media In The Fashion World?
Read more
Get in touch
We'll show you how to start powerful conversation, drive social engagement, build your brand, hit sales targets or meet other goals you have, wherever you are in the world.
Work with us