Not all brands have yet fully discovered the advantages of working with micro-influencers, while industry innovators are actively collaborating with nano-influencers.
Nano-influencers — are Instagram users, TikTok users, YouTuber, Twitch users or any other social platform who have between 1,000 and 5,000 followers. Their accounts give a very real account of life as if they were almost your friend or in many cases are your friends.
Nano-influencers have strong connections with their audience. They have established good relationships with their audience and one-on-one communication, which is much more intimate and engaging. Nano-influencers are more likely to answer almost every comment or question they get asked and provide meaningful answers to their questions.
The engagement rate of nano-influencers is twice as high as that of other groups of influencers.
Most nano-influencers tend to make their content more niche and category-specific. This is why the use of nano-influencers allows brands to reach different segments and better position their products.
Nano-influencers are more cost-effective and tend to be fans of your brand. So working with them you not only have access to an engaged audience but someone who positively champions your brand.
Whether you need an influencer marketing agency in the UK or an influencer marketing agency in the USA, our global offices can assist you in creating powerful influencer campaigns that have lasting impact.
Socially Powerful is a paid media agency in the UK offering a range of services including media planning, campaign and project management, strategy, monitoring and optimization as well as research and evaluation.
A nano influencer is an online social personality with a follower count between 1,000 and 10,000. Nano influencers offer their audiences a more personal online experience, with regular one-to-one interactions. Their accounts give a real account of life, almost as if they were your friend.
Nano influencer marketing is the process of using a nano influencer within a marketing campaign. As a nano marketing agency, we have perfected the art of creating personal, authentic and emotive content in collaboration with nano influencers.
All sorts of brands have run nano influencer campaigns. Nano influencers are found within every niche and passion point. While a lot of brands have begun utilising them, many are still unaware of the business benefits. As a nano marketing agency, we can help you optimise your marketing strategy with nano influencers.