The highly visual nature of social media platforms, ranging from Facebook, Twitter and Instagram through to the lesser-used Snapchat, TikTok and others, means that they lend themselves well to use in beauty marketing. Add influencer marketing into the mix, and a beauty campaign can soar.
However, we know that, just as no beauty product is spot-on for every person who tries it, no social media platform or influencer is the perfect fit for every single beauty brand that might consider it. As a social media marketing agency, we aim to help you make the right choices for guaranteed results.
Whether you need an influencer marketing agency in the UK or an influencer marketing agency in the USA, our global offices can assist you in creating powerful influencer campaigns that have lasting impact.
The beauty industry is wonderfully diverse in the products and solutions it offers, so it’s fitting that social media gives them various ways to promote these offerings. Whether your area of specialism is makeup, nails, hair, skincare or anything else, you can find an influencer and social content to suit.
These days, you don’t have to just settle for one-off campaigns focused on specific beauty products. In the long term, you can also benefit from building brand awareness – and that’s where partnering with an influencer capable of showcasing your offerings via a range of video production agency can work spectacularly.
That influencer could post videos of themselves unboxing and using your product, provide a tutorial of how that product can help to make the right look possible, or even just cite your beauty product as one of their favourites. Ultimately, they can lead their followers further down the sales funnel.
Socially Powerful is a Paid Media Agency based in the UK- We provide a variety of services including advertising, PR, and marketing services.
These days, there is no single, straightforward route to purchase in the beauty industry. Hence, your business can benefit from striking an influencer partnership for the long haul. However, for long-term success, it is vital to find the right influencer – and we can help you with your search.
Our company’s use of data, analysis and insight means that we know what works and what doesn’t – whoever you aim to target and regardless of your campaign objectives. As we know that follower count does not always tell the whole story, we also routinely blacklist fake influencers, followers and accounts to leave you with a campaign built to reliably strengthen brand awareness.
We have our own presence on social networks where beauty influencers are active, including Facebook, Instagram, Twitter and YouTube. To see what we can do for your brand specifically, please call our full marketing service agency or complete a contact form to submit through our website. Our research into marketing continues to evolve, too; you can see how by visiting Influencer Marketing Blog
As a beauty marketing agency, there are various methods we can recommend to create social media content.
You can use influencer marketing, where you give influencers a creative brief and they create their own content, following brand guidelines and messaging. The creative brief will be constructed by our influencer marketing team, and then approved by you. We will handle all initial content approvals to ensure the content follows the brief and guidelines. Once we are happy with the content, we will share it to you for final approval.
Within our beauty marketing agency, we have an in-house video production team who can assist with making brand videos. We can shoot video content optimised for each social media channel, keeping in mind your audience and brand guidelines.
Anyone can be a target consumer of beauty products. A target audience depends entirely on each brand. For all our services, we conduct an in-depth analysis of your current customer profile and target audience. Using insight and data platforms, we can identify where your target audience lives natively online, and create bespoke strategies for these platforms.
A beauty influencer is a person with an engaged following on social media, and is active within the beauty sphere.