A Complete Guide To Running Influencer Marketing For Wellness Events

The health and wellness sector has recently surged in influencer marketing, reshaping the industry. Social media’s rise has allowed mega and micro-influencers to share health tips, routines, and products, guiding followers toward healthier lifestyles. Nearly 4 in 5 followers of health influencers report buying promoted products, highlighting the effectiveness of this marketing trend. Influencer marketing for wellness events is projected to reach unprecedented levels as brands continue to invest in influencer marketing for events.

With 93% of consumers trusting user-generated content over traditional ads, brands are heavily investing in wellness influencers who now go beyond product endorsements to drive engagement through live events and experiences. Iconic influencer marketing for events like USA Pro’s Pilates and PLT’s yoga sessions merge physical wellness with social media, boosting brand visibility and building community around health-conscious lifestyles.

Influencer-driven wellness events resonate strongly with Gen Z, who prioritize mental, physical, and emotional well-being. Highly active on social media, Gen Z views influencers as relatable role models. A McKinsey study shows 75% of Gen Z prioritize wellness areas like nutrition, mindfulness, and fitness, with many following influencers who focus on these topics. Increasingly, Gen Z turns to TikTok for wellness inspiration, giving influencers unprecedented reach. Brands like USA Pro and PLT are leveraging this by hosting exclusive, Instagram-friendly events that serve as both promotional content and aspirational experiences for attendees and online followers.

@pureology

POV: it’s cocktail hour at Pure Escape! 🍹🌅 Welcoming all our guests for a few days of bonding, education, relaxation and fun 🥰 #santamonica #california #lavibe #californiacheck #losangeles #pureology #purescape

♬ LMK – Durante & CRi

Influencer marketing for events like USA Pro’s Pilates and PLT’s yoga create immersive experiences that foster belonging and cater to Gen Z’s social, visual, and community-focused interests. Influencer marketing for wellness events blend self-care with content creation, allowing attendees to share photos and stories that amplify the events’ reach. Influencers chosen for their authenticity add credibility, helping brands build trust. Influencer marketing for wellness events offer exclusivity and social proof, appealing to younger audiences who value experiences that align with their wellness journeys and look great on social media.

Gen Z’s interest in wellness as personal empowerment and self-expression has made wellness experiences, not material goods, a priority. This shift drives brands to host lifestyle-focused events rather than just selling products. For example, USA Pro’s Pilates event emphasized inner peace and health, while PLT’s yoga event focused on mindfulness and relaxation – values that resonate with Gen Z’s approach to recharging in a stressful world.

Influencer marketing for wellness events are reshaping health marketing by combining real-life interactions, influencer partnerships, and social media to connect with health-conscious consumers. This approach aligns with the values of younger generations who see wellness as a lifestyle, not a trend. Brands are creating authentic, memorable experiences that inspire attendees to prioritize self-care and share their journeys. As influencer marketing for events continues to grow in popularity, they’re becoming a key part of marketing strategies, with brands using wellness to foster community and personal growth.

@sangeetatatiana

No expense spared, stunning pr event 🌹 #prevent #lorealparisevent

♬ Can I Call You Rose by The Sacred Souls – Dj Chino

HOW TO IDENTIFY THE RIGHT INFLUENCERS FOR YOUR EVENT

Define Your Event Goals

Clarify your objectives—boosting attendance, brand awareness, or social media buzz. This helps identify suitable influencers. For instance, tech-savvy creators suit product launches, while community-driven influencers fit charity events.

Understand Your Audience

Choose influencers who connect with your target demographic. Study their preferences, age, and preferred platforms. For a fashion launch, prioritize influencers with strong engagement in style or beauty.

Check Credibility Over Follower Count

Focus on engagement and authenticity, not just follower count. Micro-influencers (10k–50k) often build stronger audience trust and drive better conversions.

Evaluate Past Campaigns

Examine the influencer’s portfolio for similar collaborations. Assess their content quality and ability to foster meaningful interactions.

Engagement and Platform Alignment

Ensure the influencer thrives on the platforms relevant to your event. For Instagram-focused audiences, select creators with a strong presence there.

Use Tools and Research

Use platforms like Upfluence or HypeAuditor to find aligned influencers. Hashtag searches and direct outreach can further refine your selection.

WHAT PARTICULAR AUDIENCES WELLNESS BRANDS ARE LOOKING TO CONNECT WITH

When it comes to influencer marketing for wellness events, wellness brands are increasingly targeting health-conscious millennials and Gen Z consumers, who prioritize self-care, mental health, and sustainable living. They’re also tapping into niche audiences like fitness enthusiasts, busy professionals seeking stress relief, and individuals exploring holistic health solutions like mindfulness or plant-based diets.

5 EVENT IDEAS FOR WELLNESS BRANDS TO HOST WITH INFLUENCERS

Mindful Yoga Retreat 

Host a day-long yoga retreat focusing on mindfulness and relaxation. Including yoga sessions, meditation, and healthy meal options. Invite mindfulness influencer Diego Perez (Yung Pueblo), known for his focus on emotional well-being and mindfulness, to guide a meditation workshop and share his personal journey. His strong connection with his audience makes him ideal for promoting holistic wellness experiences.

Fitness Challenge Event 

Organize a high-energy fitness challenge featuring multiple workout styles like HIIT, dance, and functional training. Collaborate with Kayla Itsines, a globally renowned fitness coach and creator of the Bikini Body Guide, who can lead a session and engage her fitness-focused audience. Her active social media presence can amplify the event’s visibility, especially among fitness enthusiasts.

DIY Wellness Workshop 

Create a hands-on workshop teaching participants how to make DIY herbal remedies, essential oil blends, or healthy snacks. Partnering with Dr. Josh Axe, a natural health expert known for his expertise in herbs and natural remedies. His educational approach would align well with a wellness brand’s mission of empowering attendees with practical skills.

Sleep Wellness Seminar 

Hosting an event centered on the science of sleep, featuring sessions on improving sleep hygiene and relaxation techniques. Bring in Dr. Michael Bruce (The Sleep Doctor) to deliver an informative talk. As a board-certified sleep physician, he can share actionable insights, which resonate with his dedicated audience interested in better health through improved sleep.

Wellness Pop-Up Experience 

Launch a pop-up wellness lounge in a busy urban area featuring mini spa treatments, aromatherapy, and mental health activities. Influencer Mel Robbins, a motivational speaker and mental health advocate, to deliver a talk or workshop. Her expertise in personal empowerment can inspire attendees and enhance the event’s impact while promoting the brand’s wellness-focused ethos.

Written by: Georgina Rowlinson