Celebrities are as relevant to marketing campaigns as they ever have been. At Socially Powerful, we enable brands to access the biggest names in the world’s of entertainment, sports, fashion, film, music and many more. Through our diverse team of talent managers, we create a seamless process for your brand to work with the most famous faces in today’s world.
While many of the best social media influencers possess millions of followers, celebrities offer unparalleled awareness and visibility. Take Cristiano Ronaldo’s Instagram for instance, her 230 million followers eclipse many countries entire population.
For a brand, being partnered with a prime celebrity account offers both massive exposure and broad appeal. Unlike social media influencers who produce content focused on specific niches, the image and recognizability of celebrities allow brands to reach audiences that are not only enormous but incredibly diverse.
Whether you need an influencer marketing agency in the UK or an influencer marketing agency in the USA, our global offices can assist you in creating powerful influencer campaigns that have lasting impact.
We’re a specialist paid media agency in the UK that understands the power of communications and how to use it to generate results for our clients. We provide a range of services including strategic planning, PR, advertising and content creation.
Celebrity influencer marketing is the process of using a celebrity to promote and endorse a brand or product. It’s the same as general influencer marketing, but just using someone who is a household name. Celebrities can be traditional celebs—your actors, musicians, reality stars—or can be those who have risen to stardom through social media.
The four most common types of celebrity influencer campaigns and endorsements are: ambassadorships, giveaways, social media takeovers and traditional advertisements.
Ambassadorships involve a singular or group of celebrity influencers to act as the face/s of a particular brand or campaign. The ambassadors will make regular posts and appearances at campaign events.
Giveaways are common across most influencer marketing efforts. In this instance, it involves using a celebrity influencer to inform their audience about a giveaway and giveaway rules. These can raise awareness for a brand, build followers and drive traffic to a landing page or website.
Social media takeovers involve a celebrity influencer posting content to a brand’s social media page for an allotted time. They will interact with fans, host livestreams, and give a BTS look into the running of things.