How To: Influencer Marketing For Amazon Sellers

In today’s digital age, where consumers are bombarded with information and an ever-expanding array of products, influencer marketing for Amazon sellers has become a cost-effective solution when looking to promote their offerings online. 

Since 2019, the influencer marketing industry has more than tripled, and by 2024, it’s projected to hit a record $24 billion in global market value. Recognising this powerful trend, major e-commerce platforms have developed their own influencer marketing programmes to connect sellers with the right influencers more efficiently. A prime example of this is Amazon.

The Amazon Influencer Programme has become a game-changer for brands aiming to reach wider audiences and boost sales. By utilising influencers marketing for Amazon sellers, they can tap into the credibility and engagement these creators have built with their followers. Here’s how it works: Amazon influencers craft genuine content that showcases products, often leading their audience directly to Amazon listings via affiliate links or customised storefronts. This approach allows sellers to stand out from the competition and adopt a more authentic, organic form of promotion.

@cloudsjoo

AD some of my faves! If you’re an influencer looking for the perfect side hustle, join the Amazon Influencer Program! ✨💸 @Amazon Influencer Program #Amazon #AIP #AmazonInfluencerProgram

♬ original sound – clouds ☁️ career + life

THE DIFFERENCE BETWEEN AMAZON AFFILIATES AND AMAZON SELLERS

Apart from the Amazon Influencer Programme, there’s also the Amazon Affiliate Programme, offering individuals a chance to earn commissions by promoting Amazon products through unique referral links. 

Affiliates weave these links into their websites, blogs, or social media platforms, earning a slice of the sales whenever someone makes a purchase through their link. Unlike influencers, affiliates don’t need a massive following, they just need to drive traffic that converts.

Meanwhile, Amazon sellers are businesses or individuals who list and sell their products directly on the platform. Sellers manage inventory, curate product listings, and handle orders (or they can opt for Fulfillment by Amazon, letting the tech giant take care of shipping). While affiliates earn by recommending and referring, Amazon sellers profit from direct sales. In essence, affiliates drive traffic to Amazon, while sellers ensure their products catch the eye of shoppers.

TIPS FOR FINDING AMAZON INFLUENCERS

Connecting with the right influencers is essential for Amazon sellers who want to maximise their marketing campaigns. A great starting point is the Amazon Influencer Programme, which showcases influencers with dedicated storefronts where they curate and recommend products. By browsing these storefronts, sellers can identify creators who already champion similar products, paving the way for more targeted and effective collaborations.

Social media platforms like Instagram, TikTok, and YouTube are also invaluable for discovering potential influencers. By searching hashtags related to your product category (e.g., #AmazonFinds, #MustHaves, #AmazonBeauty), sellers can find influencers who frequently feature Amazon items. Examining engagement levels on their posts can provide insight into which influencers resonate most with their audiences.

Moreover, tools like Aria, Creator IQ, and Klear can simplify this process. These platforms enable sellers to filter influencers based on specific criteria, including niche, audience size, and engagement rates, ensuring they connect with creators who align perfectly with their brand. 

5 COMPELLING WAYS TO COLLABORATE WITH AMAZON INFLUENCERS

Here are five creative approaches to help Amazon sellers make the most of their collaborations with influencers.

Product unboxing

Unboxing videos are a great way to showcase a product, letting influencers build a sense of anticipation and excitement. They give viewers an up-close look, as the influencer brings out the key features and benefits. Lifestyle creators like Mai Pham, known for their snackable and relatable content, are a perfect fit for this format. Since they already have a strong bond of trust with their audience, their unboxing videos feel authentic and engaging.

Amazon finds

Influencers often share their favourite Amazon picks in themed videos, from home essentials to fashion accessories. Collaborating with creators who specialise in ‘Amazon finds’ content can help Amazon sellers reach new audiences. For example, Alyssa Sheil on TikTok shares her Amazon discoveries, driving interest and engagement.

Tutorials and demonstrations

Collaborating with influencers to produce how-to videos brings a product to life, transforming it from a concept into a must-have. Fitness influencers like Jeanette Jenkins can showcase the benefits of workout equipment or gadgets, offering practical insights. These videos give potential customers a front-row seat to see the product in action, nudging them closer to making a purchase.

@msjeanettejenkins

Hey Fam! I want to share this amazing Workout Bench I found on Amazon! I absolutely love the design. Just click on my bio to access my Amazon Page and you’ll find this bench, the dumbbells, this cute outfit and some of my other faves! #Amazon #AmazonFashion #Fitness #AmazonFinds #AmazonFaves #HomeWorkouts #AtHome

♬ original sound – Jeanette Jenkins

What I ordered vs what I got 

This format is ideal for highlighting and proving a product’s quality to potential customers. Think lifestyle, home, and fashion influencers who can try out products and show them in action.

@snipestwins

QUALITY & COMFORT 10/10 🫶🏻#amazondress #tennisdress #amazontennisdress #dressandsneakers #amazonfashion #amazonfavorites #athleticdress #minidress #whatiorderedversuswhatigot #amazontryonhaul #hotmomwalkoutfit

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Seasonal gift guides

Gift guides are a brilliant way to spotlight products during peak shopping seasons. By partnering with influencers, Amazon sellers can curate tailored lists for occasions like Christmas or Valentine’s Day, helping shoppers discover unique and thoughtful gifts. Influencers such as Alessya Farrugia frequently share their top gift picks, driving traffic to Amazon listings and boosting sales during these key periods.

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