In order to maximise your influencer marketing efforts, it is important to use influencers that have a big impact. Micro influencers have between 1,000 and 10,000 followers on social media, and have hyper-engaged audiences. These influencers often have more of an influence over their audiences than hero and macro influencers and are more accessible than celebrity or luxury influencers. Micro influencers are available in all sectors from nano, fashion, beauty, lifestyle and fitness to gaming, sports, music, tech and automotive.
Micro influencers in the UK live on every social media platform and we base our approach to finding the best micro influencers for your brand on channel and platform data. By analysing audiences, engagement, interactions and content produced by influencers, we can ensure your brand will achieve enhanced performance and results. We are an unbiased agency that doesn’t favour or represent particular platforms or influencers.
Socially Powerful is a micro influencer agency in the UK that provides brands with end-to-end influencer marketing services. We apply a strategic approach to identify, brief, liaise and track micro influencers that are perfect for your brand. We are a global micro influencer marketing agency that prioritises results over followers.
To ensure we are able to drive the most cost-effective KPIs available, we use an up-to-date stack of industry leading tools to inform our approach. These include Market Intelligence, Social Listening, Influencer Identification, Fraud & Suspicious Follower Detection and Tracking & Measuring.
Micro influencer marketing is utilising influencers with 1,000 to 10,000 followers to promote a brand or product. This strategy can involve brand collaborations, sponsorships or affiliate marketing. Micro influencers occasionally have followers from audiences that are harder to reach.
Micro influencers are popular social media profiles with 1,000 to 10,000 followers. Typically having engaged, enthusiastic and specific audiences, micro influencers can often have a larger influence than influencers with a significantly larger following.
Micro influencers are niche experts within a certain field. They have between 1,000 and 10,000 followers and are found across all industries. Micro influencers have high engagement rates and hyper-engaged followers, some of whom are from hard-to-reach target audiences.