Top Most Popular YouTube Categories

May 19, 2021

Social Media Platforms

Top Most Popular YouTube Categories

YouTube is the second-most used social media platform. 

On average, 5 billion videos are watched around the world every day and over 500 new videos are uploaded each day. What’s more, audiences on YouTube consume 1 billion hours of content daily!

This vast audience pool could be untapped potential for brands who don’t know about the most popular YouTube content categories – so it’s time to listen up!

Content creation within the top most popular YouTube categories can be greatly beneficial to brands looking for online success and a way to max out their audience reach. 

By mixing up the type of videos you create, viewers will get a variety of content which will make them more likely to engage with your brand – and your products.

With this YouTube channel category list, brands will be able to outshine their competitors and learn all about how to unlock a new way of reaching audiences and growing their subscribers.

Top 10 most popular YouTube categories

Commentary Videos

Comment-based videos are among the most-watched videos on YouTube. Topics of these videos can cover just about anything, which is why so many people watch them. YouTube categories like this offer brands the potential to tailor their content in an easy, much-loved video style. An example of this could be for tech brands who are looking to promote their new phone or tablet could create a commentary video discussing the features of the product and showing their audiences the different things it can do.

Music Videos

This is one of the oldest YouTube categories. Music videos aren’t just limited to the creation of the artists themselves – brands could adapt this YouTube categories’ style of content to create humorous music videos on their products! For example, perhaps a streetwear fashion brand could create a music video featuring their clothes.


Reviews belong to the most beloved YouTube categories on this YouTube category list. This category encompasses all types of review-style videos: unboxing, sit-down reviews, product testing etc. Brands can easily use any type of review video to promote their product and convince their consumers it’s worth purchasing. For example, beauty brands could film an unboxing video and create an in depth review on each of their products.

Tutorials and Educational Videos

This YouTube video categories rundown wouldn’t be complete without tutorials. It’s what most of us use the platform for! By creating videos with an educational angle, brands can show their prospective customers how to use their product and display its ease of use. Homeware brands, for example, could film a tutorial video showing how to build their new sofa/table etc.


There’s a reason why interviews rank high out of all the YouTube categories. You can hand a microphone to anyone and discuss any topic, which is why this type of video is perfect for brands looking to teach their audience about their product and quiz people about their particular niche.

Questions and Answers (Q&A)

Similar to the interview YouTube category, Q&A videos also perform well on YouTube. These videos can help brands answer any FAQ’s their audience may have on their product. YouTube channel categories like these would be perfect for tech brands promoting a new product as they can ask their audience to send in any questions they have for them to answer.

‘Best Of’s from all YouTube Categories

Also known as Top Lists, these videos are among the most searched on YouTube. Brands can use this to their advantage and tailor a ‘best of’s video to their product. For example, makeup brands could create their own ‘best of’s featuring the pros and cons of their different makeup products, or what makeup product they would recommend for different skin types etc.

Documentaries and Docuseries

Documentaries are another old but gold YouTube category. The reason for its popularity lends itself to people preferring to watch documentaries on YouTube rather than television. Often, these videos are channel-exclusive. This style of video would be ideal for brands to show their audiences the behind-the-scenes of making their product or where they source their ingredients/materials from to make the product.

Gaming Videos

Not only are they one of the oldest YouTube video categories, gaming videos are also one of the most-watched categories of videos on the platform. As the name suggests, these videos would be perfect for laptop brands to showcase their product in use. Other brands could push the boundaries of their usual content and tailor this video to their product e.g. a homeware brand looking to target Gen Z and younger could decorate the gaming set-up/room with their products in frame whilst they film the gaming video.

Storytelling and Narratives

A vast majority of the most popular YouTube videos are based on stories. These videos aren’t just for children, though. Many creators make videos reading books, podcasting, making animations and much more. This type of video would be ideal for all brands to create in order to make sure their products are available to those with visual impairments, as the video could serve almost as an audiobook.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

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James Hacking


Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

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