On average, Instagram users spend around 53 minutes per day scrolling through the platform. This time includes consuming their news feeds, Live, Instagram video, IGTV and Stories. Instagram has recently announced it will be making video content creation a priority. This means that in order to be noticed on the platform now, brands, Instagram influencers and general users will need to create the best Instagram video content they can.
Since its conception, Instagram has made it easy for users to shoot content on their smartphones and then upload it directly to the platform. However, with the additional video capabilities Instagram, there are now different Instagram video specs you need to be aware of. To help with this, we have compiled a list of the right Instagram video size, format, shape and specifications.
Instagram video lengths
Instagram has developed its video capabilities in different features. There are different lengths for feed posts, Stories, Live video and IGTV.
Instagram Feed Video Length: Between 3 seconds and 1 minute long.
Instagram Story Video Length: Up to 15 seconds per Story.
IGTV Video Length: Between 15 seconds and 10 minutes long (or up to 60 minutes when uploaded from a computer).
Instagram Live Video Length: Up to 60 minutes long.
Instagram Video Size Requirements
As with any social media platform, Instagram videos have specific size requirements to ensure the videos uploaded are as high quality as possible. For Instagram, the video size requirements include more than dimensions and cover aspect ratios and maximum file size.
When using Instagram casually, it’s not necessary to fully understand Instagram’s video requirements, but if you want to increase Instagram growth and Instagram engagement, it’s a good idea to understand how to make your content work best for the platform. Understanding Instagram video size requirements will make your content more appealing to other Instagrammers.
Aspect ratio is a metric that refers to the size of a video or image on a screen. They are communicated as height and width numbers. For example, 1:1 would be a square. The first number of an aspect ratio is the width, and the second is the height.
When scrolling through social media, there’s a relatively high chance you’ve come across a video where the edges have been cut off your screen. This happens as a result of creators using incorrect aspect ratios.
Instagram Feed Video Size
The type of video you will see most on Instagram are the ones within your Instagram feed that last between 15 and 1 minute. These come in two formats: portrait and landscape. The video frame size for Instagram feed posts can either be an aspect ratio of 1.91:1 (with dimensions 1080pv wide by 608px tall) or a 4:5 aspect ratio (with dimensions 1080px by 1350px tall).
Instagram carousel videos
Instagram carousels are a great way to deliver high Instagram engagement, especially when using video content. Giving users more content to scroll through and enjoy results in longer watch times. For these videos, the recommended aspect ratio is 1:1 with dimensions 1080px wide by 1350px tall.
Instagram Story videos
Instagram Stories have been one of the most engaging Instagram features for users since they were released. They give quick, fun and engaging interactive experiences thanks to the addition of stickers. The size for Stories should be 1080px wide by 1920px tall size dimensions. The best Instagram Story aspect ratio is 9:16, which makes it full screen.
Instagram IGTV Video Size
IGTV is a standalone video app designed to give users a more immersive experience by offering longer videos.
While Instagram videos can be viewed on any device, videos created on your smartphone using Instagram will benefit from the app’s built-in setting. But if you’re not using the app and want to create a video using a third-party app, the ideal IGTV aspect ratio is 9:16. When it comes to the dimensions of your video, we recommend 1080px by 1920px.
Instagram Reels Video Size
Instagram Reels are the latest Instagram trend and were introduced in 2020 to compete with the ever-popular TikTok. Reels can be filmed and edited within Instagram, but most creators edit their Reels in another application before uploading to the platform.
Reels videos share the same dimensions and aspect ratio as IGTV videos. The 9:16 aspect ratio and 1080px by 1920px size allow you to get the full screen effect, making your short clip as engaging as possible.
What is the best size for an Instagram video?
The best size for an Instagram video depends on the type of Instagram video you want to upload. Each feature has its own recommended aspect ratio and dimensions to ensure high quality content.
The video frame size for Instagram feed posts can either be an aspect ratio of 1.91:1 (with dimensions 1080pv wide by 608px tall) or a 4:5 aspect ratio (with dimensions 1080px by 1350px tall).
For Carousel videos, the recommended aspect ratio is 1:1 with dimensions 1080px wide by 1350px tall.
The size for Stories should be 1080px wide by 1920px tall size dimensions. The best Instagram Story aspect ratio is 9:16, which makes it full screen.
The ideal IGTV aspect ratio is 9:16. When it comes to the dimensions of your video, we recommend 1080px by 1920px.
Reels videos share the same dimensions and aspect ratio as IGTV videos. The 9:16 aspect ratio and 1080px by 1920px size will make the content full screen.
What is the aspect ratio for Instagram?
There are different aspect ratios depending on the video content type.
For Instagram feeds, the aspect ratio is either 1.91:1 or 4:5.
For Carousel videos, the aspect ratio is 1:1.
Stories have a recommended aspect ratio of 9:16.
The ideal IGTV aspect ratio is 9:16.
The recommended Reels aspect ratio is 9:16.
Can I post 1920×1080 to Instagram?
Yes. Instagram allows you to display a video with a widescreen ratio (192