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The Best Instagram Video Size Guide in 2023

Jul 12, 2021

Social Media Marketing News

The Best Instagram Video Size Guide in 2023

For many, getting lost in the sea of Instagram content specifications is a common occurrence. 

The Instagram algorithm is in a constant state of change, which means that creators and marketers alike need to be on the ball when it comes to the platform’s currently preferred content size requirements.

As of right now, this is videos; including Reels, in-Feed videos, Stories and Lives – all of which have their own requirements. 

This blog contains our Instagram video size guide for 2023, covering video dimensions, aspect ratios, ideal video length and maximum file sizes to get you well underway with publishing high-quality content. 

Want to know how to tailor your Instagram video size? Keep reading to find out how!

Instagram video lengths

Instagram has developed its video capabilities in different features. There are different lengths for Reels, feed posts, Stories, and Lives. 

Instagram Reels Video Length: Up to 90 seconds.

Instagram Feed Video Length: Between 3 seconds and 1 minute long.

Instagram Story Video Length: Up to 15 seconds per Story, can post 4x Stories at a time, up to 60 seconds.

Instagram Live Video Length: Up to 4 hours long.

Instagram Video Size Requirements

As with any social media platform, Instagram videos have specific size requirements to ensure the videos uploaded are as high quality as possible. For Instagram, the video size requirements include more than dimensions and cover aspect ratios and maximum file size. 

When using Instagram casually, it’s not necessary to fully understand Instagram’s video requirements, but if you want to increase Instagram growth and Instagram engagement, it’s a good idea to understand how to make your content work best for the platform. Understanding Instagram video size requirements will make your content more appealing to other Instagrammers. 

Reels

The Instagram Reels video size requirements are:

1080 pixels X 1920 pixels

This is the standard size for most videos on the platform, so you shouldn’t have any trouble creating one that fits these dimensions. 

Pro Tip: Reels can now be up to 90 seconds in length. Conduct research on a length that best suits your audience and work with this to increase engagement.

In-Feed videos

In-Feed video size requirements are:

1080 pixels X 1080 pixels (landscape)

1080 pixels X 1350 pixels (portrait)

You can opt to use 1080 X 608, however it may be cut off or shortened. For polished-looking content, we advise sticking with those sizes mentioned above.

Stories

Stories size requirements are: 

1080 pixels X 608 pixels (min.)

1080 pixels X 1920 pixels (max.)

Stories and Reels pretty much share the same size requirements. If you know how to shoot Reels in-app, then you’ll know how to make professional-looking Stories. Check out our blog for Story ideas this summer!

Lives

The size requirements for Lives are: 

1080 pixels X 1920 pixels

While this is the same as Reels and Stories, the duration of Lives is much longer. Keep in mind that Lives can only be recorded through the camera app. 

Pro Tip: before going Live, check your internet connection. A general rule of thumb is that anything above 500 kbps means you’re good to go.

Instagram video Aspect Ratios

The aspect ratio of a video is always the width in relation to the height. The first digit represents the width, and the second digit represents the height. 

Staying within your respective Instagram ratios is crucial if you don’t want your content to be cut off.

Instagram - Aspect Ratio - Socially Powerful

Instagram Feed Video Size

The aspect ratio for in-Feed videos is: 4:5 (although 1.91:1 and 9:16 are supported too).

You can also upload in-Feed videos in a square format using a 1:1 aspect ratio.

Pro Tip: the majority of Instagram users access the platform through a mobile device. Instagram videos in vertical or portrait mode show up better on these devices.

Instagram Reels

The aspect ratio for Instagram Reels is: 9:16.

Instagram Story videos

The aspect ratio for Instagram Stories is: 9:16.

Like Reels and Lives, Stories perform best when shot in vertical/portrait mode.

Instagram LIVE Video Size

The aspect ratio for Live videos is: 9:16.

The aspect ratio for Live videos is automatically set within the app.

Instagram Video Size Limits

Reels

The Instagram video size limit for Reels is: 4GB (for 60 seconds of video).

We advise staying below 15MB to reduce upload time.

In-Feed videos

The Instagram video size limit for in-Feed videos is: 650MB (for videos 10 mins or less) or 3.6GB (for 60 min videos).

Stories

The Instagram video size limit for Stories is: 4GB (for every 15 seconds of video).

Remember, if your Story is more than 15 seconds long, Instagram will split it up into sections.

Lives

The Instagram video size limit for Live videos is: 4GB (for every 4 hours of video). 

This is an update from the platform’s previous 60 minute limit. Be sure to keep checking your clock when on Live though, so that you don’t exceed the time limit!

Instagram video formats

To delve even deeper into the technicalities of Instagram videos, here are the formats you should be uploading in.

Reels

Instagram Reels allow the following formats:

MP4

MOV

Pro Tip: MP4 is highly recommended for Reels, Stories and in-Feed videos.

In-Feed videos

In-Feed videos currently allow the following formats:

MP4

MOV

GIF

Pro Tip: while in-Feed videos support GIFs, it’s wise to use a third party, rather than directly uploading through your phone, for maximum quality.

Stories

Stories allow the following file formats:

MP4

MOV

GIF

Pro Tip: if your Stories are still coming out blurry, you might need to resize the image.

Lives

Instagram Live allows the following formats:

MP4

MOV

Instagram will automatically create your Live in either MP4 or MOV.

FAQs

What is the best size for an Instagram video?

The best size for an Instagram video depends on the type of Instagram video you want to upload. Each feature has its own recommended aspect ratio and dimensions to ensure high quality content. 

The video frame size for Instagram feed posts can either be an aspect ratio of 1.91:1 (with dimensions 1080px wide by 608px tall) or a 4:5 aspect ratio (with dimensions 1080px by 1350px tall). 

The size for Stories should be 1080px wide by 1920px tall size dimensions. The best Instagram Story aspect ratio is 9:16, which makes it full screen.

Reels videos share the same dimensions and aspect ratio as Stories. The 9:16 aspect ratio and 1080px by 1920px size will make the content full screen.

What is the aspect ratio for Instagram?

There are different aspect ratios depending on the video content type.

For Instagram feeds, the aspect ratio is either 1.91:1 or 4:5.

Stories have a recommended aspect ratio of 9:16.

The recommended Reels aspect ratio is 9:16.

Can I post 1920×1080 to Instagram?

Yes. Instagram allows you to display a video with a widescreen ratio (192
0x1080px/16:9). 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blog.

@ Socially Powerful

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James Hacking

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Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

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