Instagram is recognised as one of the most popular social media platforms of this generation. The image sharing and photo sharing site boasts a staggering 1 billion monthly active users, which explains why many brands choose to join the platform. Instagram is an effective marketing tool, which is evident through the likes of Instagram influencers who partner with brands to promote products and services which constitutes huge online followings. However, in order to grow your audience, you must implement an impactful marketing strategy that will create Instagram growth for your business.
Many marketers and businesses utilise Instagram in order to engage with new followers and boost product sales. However, some marketers struggle to find methods for organic Instagram growth.
Here are some of the best Instagram growth strategies for your business.
The best Instagram growth strategies
- Cross-promote your Instagram account
Promoting your Instagram account to your existing followers on other social channels is a no-brainer. This is especially useful if you are new to Instagram, as your audience may not be aware of your presence on the platform. You can promote your Instagram on any platform, but be sure to include your Instagram handle in places that are visible. For example, you can include your Instagram username in the description box of your YouTube channel.
- Use relevant hashtags
One of the best techniques for Instagram growth is to make the most of hashtags. Understanding how to use Instagram hashtags is important if you want to increase your Instagram engagement. Instagram influencers and brands typically use the most popular trending hashtags to increase engagement with their posts. Make sure that you always use relevant hashtags that are popular within your niche. For example, #travel and #traveltheworld are the most popular hashtags for travel content on Instagram.
- Post your content at the right times
Timing is key when it comes to uploading your content to Instagram. One of the best Instagram growth methods is to post at times when the majority of your audience is active on the site. Factors such as the time zone and location of your followers determine the best times to post on Instagram, which is why it is crucial that you know your audience inside and out prior to posting content on the platform.
- Make the most of influencers
Influencer marketing is in high demand for many brands given that Instagram influencers increase brand exposure by creating compelling and authentic content. They amass huge followers and have a close-knit community of supporters. Collaborating with an Instagram influencer is guaranteed to expose your brand to wider audiences. Influencers are considered to be trustworthy and genuine among their fan bases, so getting an influencer onboard with your brand will significantly contribute to your Instagram growth.
- Be consistent with your content
Knowing when and how frequently to distribute content is key to your Instagram growth. Therefore, posting your content to Instagram when it is convenient for you will not suffice. Consistency is especially important for small businesses, as they are more likely to attract loyal followers and regular customers by constantly appealing to them online.
- Leverage user-generated content
Sharing user-generated content is another great Instagram growth strategy, seeing as you can promote your business without being too direct. Sometimes an aggressive approach to raising awareness of your brand can put off your audience. You can interact with Instagram posts or stories of positive customer reviews which is sure to get people talking about your brand. This is a great way to let your followers form their own opinions of your business based on honest customer experiences.
- Actively engage your audience
One of the most effective ways to increase your Instagram growth is to initiate conversations with your target audience. The majority of online consumers expect brands to interact with their customers, so it is vital that you actively reach out to your audience. Whether it’s replying to questions in the comments section or reposting Stories, you must show your audience that you value them. Another way to increase your Instagram growth is to create Instagram Polls and Q&A sessions to your Stories in order to boost interaction with your content.
- Run contests and promotions
Hosting contests and promotions is a great way to drive Instagram growth. Making videos that announce winners of contests, or using Instagram Live to promote new contests and promotions is guaranteed to excite your audience. You can also incorporate images of your giveaways into montage videos when anticipating the winners of each contest.
- Use Instagram Stories and Live videos
Video marketing is at an all-time high, as social media users prefer visual aids to text. Most brands take advantage of Instagram’s video-sharing features such as Stories and Instagram Live, so you must think about the types of videos that you wish to create. Remember that your videos should be short and concise in order to keep your audience captivated.
Live videos and Instagram Stories are a great way for your brand to gain exposure on Instagram. They also give your audience early access to new information about your products and services, which demonstrates that you prioritise your audience. Instagram even notifies your followers when you are going live, which helps to increase the visibility of your content.
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