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How to Find Instagram Influencers in Your Niche

Feb 05, 2021

Influencer News

How to Find Instagram Influencers in Your Niche

Instagram is currently overflowing with influencers, so choosing the right influencer for your marketing campaign can be an overwhelming process. The social media platform has over 1 billion monthly active users across the globe, so it is not always easy to find Instagram influencers who belong to your niche. There are several factors that contribute to finding the perfect influencer for your brand, which demonstrates that it can be tricky to find what you’re looking for. It is then crucial that you prioritise the objectives for your brand in order to find niche Instagram influencers whose goals and values align with your own. 

Starting the journey to finding an Instagram influencer for your business is sometimes challenging, especially if you are new to the social media site. We have created some tips on how to find Instagram influencers in your niche. 

Factors to consider

The best social media campaigns know exactly how to fully leverage Instagram influencers so that they can grow their audience and convert them into customers. 

Where are they located? 

One of the best ways to find Instagram influencers in your niche is to think about where they are based. For example, if you are a London-based company, then searching for influencers who live in the South of England is a great starting point. It makes communication much easier for both parties, and also allows for connections to be made with face-to-face meetings. There is no harm in reaching out to influencers who live overseas, but it may be more of a hassle if you want to gift them your products and have regular contact with them. 

What type of influencer are they? 

Understanding the existing categories of Instagram influencers is central to creating a successful marketing campaign. There are major variations between Instagram influencers’ follower numbers, content and consistency, so you must know the difference between each type of influencer. Nano-influencers and micro-influencers have small followings compared to macro-influencers and celebrity influencers, therefore, it is important that you do your research and choose the right influencer for your needs.

Why should you choose a Niche Instagram influencer?

Instagram influencers build trust with their audiences through their integrity and credibility. Their honest reviews and feedback of brands’ products and services boost brand awareness and increase user engagement. 80% of consumers even admit that their purchases are encouraged by influencers online. Niche Instagram influencers also filter out the hundreds of thousands of influencers active on the platform by focusing on specific content topics, making it easier to target your desired demographic.

How to Find Instagram Influencers in Your Niche

Specific hashtags 

If you are not sure how to find Instagram influencers in your niche, using the search feature on the site is a perfect start. You have the option to discover a variety of influencers through using selective keywords. It would be wise to carry out a combination of general hashtags and industry-specific hashtags in order to create an extensive list of potential influencers to work with. An example of a general hashtag would be to search #beautyinfluencer if your brand belongs to the beauty industry. To be more particular, you could search #eyeshadowtutorial if your campaign revolves around promoting a new eye shadow palette. This is a great way to find influencers who are already working with similar products, making them more likely to collaborate with you. 

Search engines 

Search engines such as Google are easy ways to find the top Instagram influencers in your niche. For example, if you are a fashion brand located in the UK, you could search ‘top fashion Instagram influencers UK’ to collate a list of your favourite potential influencers. This also allows you to access information about influencers in one site. Anything from recent collaborations to follower numbers and content type are available online. It will help you to determine which niche Instagram influencer is the best fit for your brand. Search engines also allow you to find more influencers associated with the most popular Instagram influencers in your niche. Searching the following lists of the top influencers in your niche creates more possibilities to access influencers that might not have been written about on the internet. 

Other social media platforms 

Although you have already decided that Instagram is the right platform for your business, don’t be afraid to search elsewhere to get a deeper insight into your potential influencers. Most influencers are active on sites like YouTube, where you can find out more about their opinions and their content, as well as how they interact with their audiences. The comment section on YouTube enables you to see how frequently influencers engage with their fans. 

Build organic relationships with influencers 

If you have set objectives for your marketing campaign, you probably already have your eye on potential influencers to work with. Instagram is ideal for connecting with influencers and can be achieved in a number of ways. Whether it is reacting to their story with an emoji, or sending them a Direct Message, there are countless ways to make an introduction. Establishing common ground with your potential influencer will make you more trustworthy and will heighten their passion for your brand. This is a great way to achieve social media marketing for small businesses, as you can consider the authenticity of a niche Instagram influencer before making any commitments. 

Bloggers 

Discovering how to find Instagram influencers in your niche can be executed through searching for blogs in your niche. Bloggers are also influencers and have loyal audiences who crave their content. They are also present on other social media platforms and have devoted followers on Instagram. Stepping outside of your comfort zone and reaching out to bloggers is a reliable way to incorporate influencer marketing services into your social media campaign, as you will instantly be able to gain new customers through a blogger’s Instagram profile.

Final overview

Although finding the right influencer for your brand can be exhausting work, the rewards are worth the effort. Niche Instagram influencers will not only drive traffic to your website, but will also substantially increase your product sales by promoting your business.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Author

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James Hacking

Writer

Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

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