Micro influencers are internet personalities who have between 1,000 and 10,000 followers on social media. Micro influencer marketing provides hyper-targeted and engaged audiences and can have a more impactful influence than nano, macro and hero influencers. This makes them great tools for affiliate marketing programmes, by turning your biggest fans into your biggest assets.
Socially Powerful is a global micro influencer marketing agency that believes results are more important than followers. Our end-to-end influencer marketing agency applies a strategic approach to identify, brief, liaise and track the right micro-content creators for your brand. Micro influencers are available in all sectors, from fashion, beauty, lifestyle and fitness to gaming, sports, music, tech and automotive.
Micro influencers live on every social media platform and are significantly more accessible and relatable than celebrity and luxury influencers. As a micro influencer agency, our approach to finding the perfect micro influencers for your brand are based purely on channel and platform data. We don’t favour or represent select platforms, social accounts or influencers. We analyse audiences, behaviour, interaction and influencer content closely to ensure your brand achieves enhanced performance and results.
We use an up-to-date stack of industry-leading tools to inform our approach from Market Intelligence, Social Listening, Influencer Identification, Fraud & Suspicious Follower Detection and Tracking & Measuring. Together, this culminates in driving the most cost-effective KPIs available.
Micro influencer marketing is the process of using social media influencer with 1,000 to 10,000 followers to promote your brand or products. It can involve brand collaborations, affiliate marketing or sponsorships. Micro influencer marketing uses hyper-targeted and engaged audiences that have a more impactful influence on consumers than nano, macro and hero influencers.
Micro influencers are social media profiles that have a hyper-engaged audience, and typically between 1,000 and 10,000 followers.
A micro influencer is a social media personality with between 1,000 and 10,000 followers. They are available in all niches – from beauty and fashion to gaming and technology. Typically, micro influencers have hyper-engaged audiences, meaning they have a high engagement rate.