Why Social Media Marketing is Important: Benefits of Social Media Marketing Every Business Should Know About

In this day and age, social media marketing is crucial for marketers to promote their businesses. Due to the fact that we live in a society that is dependent on technology, it is no surprise that 97% of marketers are active on social media. Social networking sites are an integral part of every social media marketing strategy, given that more than half of the world’s population use social media. However, for many businesses, it can be difficult to implement an effective social media marketing strategy, especially for those just starting out. There are over 4 billion social media users across the globe, which explains why social media marketing is important. Those who are not taking advantage of the benefits of social media marketing are missing out on substantially growing their businesses.

We have created a list of the benefits of social media marketing so that you can successfully market your business. 

20 benefits of social media marketing

1. Increase brand awareness 

Brand awareness is one of the benefits of social media marketing that is effective for all businesses. On social media, people are open to connecting with new and unfamiliar brands, so you must make sure that you showcase the authenticity of your business. Being active on social media also increases the visibility of your business, which makes it easy to network with others and interact with your audience. 

2. Increase website traffic 

Social media allows you to reach different audiences, so it is worth adding links to your website on all of your social media accounts. This means that you can increase the visibility of your business by appealing to those who may not have come across your brand without social media. Remember that the more content that you post on social media, the more opportunities you are creating to drive traffic to your website. It is also crucial to note that the type of content that you post and how often you post contributes to the amount of traffic to your website. 

3. Engage with your customers 

Another benefit of social media marketing is that engaging and communicating with your target audience is made simple. The more you interact with your audience, the more likely you are to increase conversion rates. The majority of social media users expect businesses to interact with them, so it is crucial that you understand how to do so. Liking and replying to comments in your posts as well as reposting stories across the major social media platforms will convey that you care about your audience’s desires and interests. 

4. Receive customer feedback 

One of the best benefits of social media marketing is that receiving feedback from your customers is an uncomplicated process. Customers can share their opinions about your products or services directly in the comment section of your posts or even on their own stories on social media. Ensuring that you are up to date with your customers’ feedback will show you the strengths and weaknesses of your social media marketing strategies. Whether you receive complaints or praise for your products or services, publicly responding to each individual is a great way for you to present your company as reputable and professional as well as showing that you prioritise your customers.

5. Analyse your competitors 

It is likely that your competitors are already active across different social media platforms, which means that you can learn from the content that they post online. In this way, you can educate yourself on which social media tactics to employ for your own business. By observing your competition, you can see what works well for them as well as what doesn’t work quite well. However, be aware that the strategies that work for your competitors might not necessarily work for you. It is also vital to remain original when taking inspiration from your competition. The worst thing to do is to explicitly imitate their ideas which could potentially jeopardise your brand’s reputation.

6. Better customer satisfaction 

Nowadays, having an online presence is crucial for any business. However, it is important that your social media followers can connect with you on a human level online. Your customers need to know that there are real people behind your profile who are genuinely interested in listening to and speaking to them. By connecting with you followers on a human level, you are guaranteed to come across as trustworthy to your audience. A prime example would be to use memes or GIFs when having conversations with your followers on any platform. This will heighten your brand as entertaining and engaging.

7. Engage in social listening 

Social media can provide you with endless ways to find out more about your customers. Analytics pages like Facebook Insights gathers data about how your followers interact with your content. This will ultimately help you to improve your engagement rates and conversion rates over time. 

8. Boost SEO rankings

Social media marketing is beneficial for brands in the sense that SEO ensures that your brand is ranked higher on search engine results pages, which increases the visibility of your business. There are certain factors which determine the success of your SEO social media marketing. Prioritising your audience’s needs when designing your website, and monitoring your site for broken links contribute to the visibility of your brand. Regularly including SEO keywords in your social media posts can substantially increase your ranking on search results, so keep this in mind if you want to widen your audience.

9. Create conversation around your brand

The importance of social media marketing in business is central to how you encourage your audience to join conversations around your brand. There are several ways to generate a buzz on social media around your products or services. For example, creating a post that is witty and humorous is likely to excite your audience and fuel conversations about your business across social media. 

10. Fast and effective communication 

Social media marketing is a much faster and more effective way to communicate with your audience than traditional marketing methods. In order to quickly reach your audience, there is one simple way for them to see your content as soon as you post content. Encouraging your followers to turn on post notifications means that they are notified every single time that you post on a social media platform.

11. User-generated content

Another benefit of social media marketing is that it allows you to promote your business without being too direct. Sometimes an aggressive approach to raising awareness of your brand can put off your customers. You can interact with posts or stories of positive customer reviews which is sure to get people talking about your brand. This is a great way to let your followers form their own opinions of your business based on honest customer experiences.

12. Cost-effective 

One of the best benefits of social media marketing is that it is arguably the most cost-effective way to market your business. Creating a social media account is free for almost all social channels. However, if you decide to use paid advertising, ensure that you set an appropriate budget. It is also necessary to start small when first using paid ads in order to gauge the engagement rates and conversion rates that they create. 

13. Use hashtags to increase your reach 

Hashtags serve the purpose of driving engagement with posts and increasing the visibility of brands. When deciding on which hashtags to use in your posts, consider using hashtags that are relevant to your audience. For example, brands within the food industry can use specific popular hashtags such as #vegetarian to attract their desired demographics. Creating a hashtag that is specific to your business is arguably the most practical way to drive engagement with your posts. Branded hashtags allow users to immediately understand your content, which ultimately makes your posts stand out. 

14. Leadership

When it comes to social media, showcasing your leadership skills to your audience is a must. From networking to posting well-written content, it is vital to show off your expertise of social media. In this way, you will be able to build long-lasting relationships with your audience. 

15. Target your niche

Social media is the ideal place to focus on your niche. When it comes to your social media content, ensure that your posts align with your niche. This makes it easier for your business to attract those who share your interests. For example, a brand that specialises in makeup will create content that is specific to the beauty niche. You should also consider following and networking with other businesses within your niche in order to improve your brand’s credibility among your audience. 

16. Higher conversion rates 

As the visibility of your businesses increases on social media, you will notice that your conversion rates will also increase. This is because the more followers that you connect with on social media, the more people will become interested in your products or services. This is why it is so important for you to create quality content so that you can reach wider audiences. 

17. Share your brand’s story 

Another benefit of social media marketing is that transparency is key. The more you open up about your journey as a business, the more people will relate to your brand. It might seem tempting to always post the positives surrounding your business such as reaching huge milestones and releasing new products, but the best way to connect with your audience is to also show them the struggles that you encounter along the way.

18. Increase brand authority 

One of the main benefits of social media marketing is that you can increase your authority through constantly pushing out content. The more visible your business becomes on social media, the more likely it is for your audience to seek information and guidance from your business.

19. Create a brand personality 

Building a brand personality is crucial to social media marketing. It is important that you convey your brand’s voice to your online following, which makes it easier for audiences to relate to your business. Knowing how to use language and tone are central to expanding your audience. It is also important that you are aware of the latest trends in order to start conversations that are important to your audience.

20. Influence purchasing decisions 

Another benefit of social media marketing is that it can influence the purchasing decisions of your audience. The more active you are on social channels, the more likely you are to receive sales that come directly from these platforms. This is because many social media users utilise these channels to search for deals, gift ideas and general shopping.

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