What is Digital Marketing And Different Types of Digital Marketing

We live in a society where people are becoming more and more dependent on technology. As the internet becomes more advanced, many brands and marketers are favouring digital marketing to traditional marketing methods. This is because the number of online users is constantly increasing, making traditional marketing less effective. The key to marketing is for brands to get people interested in their products and services. This explains why most brands opt to carry out some form of digital marketing seeing as their consumers are most likely to be active online.

What is digital marketing?

Digital marketing uses a variety of digital technologies and online marketing strategies such as SEO, social media and email marketing. These tactics are implemented by brands in order to reach larger audiences and gain exposure online. In order for a business to succeed, it is crucial that they adopt different digital marketing strategies to promote their products. 

Nowadays, consumers rely heavily on digital channels to research products and services which explains why digital marketing is so common in today’s society. Here is a list of the different types of digital marketing channels.

10 types of digital marketing

There are several types of digital marketing services that contribute to the success of a business. It is important to note that the digital marketing channels that work for some businesses do not necessarily work for others. Therefore, you must thoroughly understand the different types of digital marketing in order to choose what best works for your business.

1. SEO

SEO is essential for any business. With millions of search results existing online, SEO helps companies to gain visibility. This means that your consumers are easily able to navigate the internet and locate your website with little effort. There are three main types of SEO: on page, off page and technical. Understanding and thinking about these SEO services will make it easier to drive traffic to your website.

2. Social Media Marketing

With over half the world’s population being active social media users, there is a good chance that businesses are able to attract customers through a social media platform. However, it is crucial that brands consider their business goals as well as their audiences’ needs in terms of choosing the platforms that target their desired demographics. Social media marketing is essentially utilised by businesses in the form of campaigns or targeted ads which increase user engagement and product sales.

3. Email Marketing

Email marketing is one of the fastest and most direct types of digital marketing. Email campaigns must be informative and engaging in order to not get lost in your contacts’ inboxes. It encourages your customers to continue their buying journey.

4. Content Marketing

Content marketing is similar to email marketing in the sense that it generates brand awareness and traffic growth. The types of digital marketing channels that are included in content marketing are: blog posts, infographics, whitepapers and Ebooks.

5. Pay Per Click (PPC)

PPC is a strategy that drives traffic to your website by paying an advertiser every time your ad is clicked. Paid ads are widely available online including Google, Facebook and Instagram.

6. Affiliate Marketing

Affiliate marketing is one of the most common types of digital marketing. It is where an influencer or a company receives commission for promoting a brand’s product or service. Some affiliate marketing channels include posting links from social media sites such as Instagram.

7. Marketing Automation

Marketing automation uses software to automate marketing tasks that would otherwise require human assistance. It helps you to think more strategically and get fast results. Some examples of marketing automation include email newsletters, social media post-scheduling and campaign tracking and reporting.

8. Mobile marketing

Mobile marketing is one of the most effective types of digital marketing. In this day and age, people carry their mobile devices everywhere, which means that SMS, MMS and in-app marketing are great ways to reach your audience.

9. Video Marketing

Videos are practically everywhere online. From social media platforms to websites, most businesses are taking advantage of video marketing. The most popular social channels such as LinkedIn, Instagram and Facebook are pushing video content which means that businesses are able to receive more engagement and achieve higher rankings in search engine results.

10. Search Engine Marketing (SEM)

SEM refers to using paid strategies to increase the visibility of your website. Brands pay for ads to appear as search results which helps them to get their websites to appear at the top of search engine results pages. Keywords are targeted so that users are easily able to see an ad from a brand after typing their search.

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