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May 10 2021

Guide to Using LinkedIn Hashtags in 2021

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LinkedIn is one of the most popular social media platforms today. With 756 million members across the globe, LinkedIn is a social channel that is dominated by senior working professionals, businesses, and university graduates. Hashtags are commonly used across major social channels, including LinkedIn. They can help you to increase the visibility of your content and connect with more LinkedIn users who are interested in your business. After being introduced to the platform in 2018, hashtags have become fully integrated into LinkedIn. However, several businesses struggle to effectively use LinkedIn hashtags. Opting not to use linkedIn hashtags could jeopardise your opportunity to grow your audience and increase the reach of your business. 

We have created an extensive guide of the top LinkedIn hashtags to expand your business. 

 What are the top hashtags on LinkedIn?

The LinkedIn hashtags that are best suited to your business depends on a variety of factors, including your niche and your audience’s needs. However, there are numerous existing hashtags that are popular among most businesses on the platform. It is also important to note that popular LinkedIn hashtags help to categorise your posts and make your content more discoverable among your target audience. 

Here is a list of the best hashtags for LinkedIn in 2021:  

#innovation 

#management 

#humanresources 

#digitalmarketing 

#technology 

#productivity 

#careers 

#leadership 

These are just some examples of the most popular and trending hashtags on LinkedIn, so you must do your research to find hashtags that are not only relevant to your brand, but are also relevant to your content. 

Top LinkedIn hashtags for your niche 

Whilst general LinkedIn hashtags help businesses to increase the visibility of their posts, utilising hashtags that are appropriate for your niche will further drive engagement with your posts. 

Hashtags for small businesses 

#business 

#smallbusiness 

#businessintelligence 

Hashtags for social media 

#socialmedia 

#socialmediamarketing 

#socialnetworking 

When should I post hashtags on LinkedIn?

Understanding how LinkedIn Hashtags function can be tricky, especially if you are new to the platform. LinkedIn’s algorithm analyses the relevancy of your posts as well as the engagement with your posts. You must conduct thorough research on your target audience in order to post the right hashtags at the right times. It is also essential to note that the best time to post on LinkedIn is dependent on when your audience is most active on the platform. This means that you must review LinkedIn analytics in order to assess the best times for you to post your content. The frequency and consistency of your posts is undoubtedly one of the most important ways to grow your business on LinkedIn. 

How many hashtags should I post on LinkedIn? 

Members of major social channels such as Twitter and Instagram are encouraged to include several hashtags per post. However, when it comes to LinkedIn, it is recommended to use a maximum of five hashtags per post. As a general rule, you should aim to include three to four hashtags per post. Although LinkedIn does not limit the number of hashtags you can use in each post, using less hashtags makes it easier for your target audience to find your content. 

How do I choose the best LinkedIn hashtags for my business? 

In terms of selecting the right hashtags for your business, you must define your marketing goals on LinkedIn. You must always ensure that the LinkedIn hashtags that you use are relevant to your content. This means that the hashtags that you include may differ with each post. Furthermore, LinkedIn recommends three to five hashtags per post, which is located at the bottom of each post. This is ideal if you are just starting out on the platform, or are unsure of which hashtags to use for your content. 

Final thoughts 

Utilising LinkedIn hashtags can be a daunting process. However, the most practical way to master how to use hashtags on LinkedIn for your business, is to experiment with a range of hashtags which will help you to gauge which drives the most engagement. 

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