SEO is one the best ways to determine the success of your website. There are several SEO techniques that can boost your ranking on search engine results pages. Businesses that decide not to use SEO practices are missing out on maximising the visibility of their content. There are several technical SEO elements that will enhance the ranking of your business, which is why it is essential to conduct a technical SEO audit. Carrying out a technical SEO audit may sound tasking, but it is a straightforward and uncomplicated process that is bound to increase the number of visitors to your website as well as the level of engagement with your business. Ultimately, there are several benefits of SEO that can help you to grow your business.
What is a technical SEO audit?
A technical SEO audit is the process of checking the technical elements of a website’s SEO. The process involves identifying the technical issues within a website in order to improve the technical SEO of the website. Essentially, technical SEO optimises websites so that it is easier for search engines to increase the rankings of websites through crawling and indexing.
What steps should you follow to conduct a technical SEO audit?
1. Check if your site is mobile-friendly
Ensuring that your website is mobile-friendly is one of the factors of white hat SEO that will benefit your business. Due to the fact that over 60% of Google searches come from mobile devices, you must make sure that your website is suitable for all mobile users. One way to guarantee that your website is mobile-friendly is to create a mobile version of your desktop site using conversion platforms such as Duda Mobile.
2. Crawl your website
It is vital that you crawl your website at the beginning of your technical SEO audit. This process uses crawlers which helps you to find errors including broken links, poor images, issues with page titles, and unsuitable keywords. You can even use tools such as DeepCrawl and Spyfu to crawl your website.
3. Speed up your site
One of the technical SEO factors that will improve the ranking of your website is a fast loading speed. In order to speed up your website, you should consider running a speed test which will reveal exactly what is slowing down your website speed.
4. Re-optimise your on-page SEO
On-page SEO refers to the content as well as the HTML source code of a web page that can be optimised. In order to improve your on-page SEO, you don’t need to write entirely new content. Aspects such as including keywords in your title and using new images can help you to boost your technical SEO.
5. Check internal links
It is important to ensure that the internal links on your website are fully functioning. You can check the click depth of internal links, which shows you how many clicks away your links are from your homepage. It is also crucial to check for broken links, as failing to notice broken links can reduce the credibility of your website.
6. Use Google Analytics to compare site metrics
Checking that Google Analytics reports accurate data is another step to your technical SEO audit. The Google Analytics tracker code needs to be placed above the header of each web page. You can then check the data from Google Analytics from the results of your search. This will essentially help you to check your bounce rate.
7. Carry out a backlink audit
Backlinks are an integral part of a technical SEO audit. They help to portray your website as a reliable source to other website users. Bot crawlers check your website for brand mentions, so it is important that you know how to perform a backlink audit. You can even use tools such as Ahrefs to help you figure out the different types of backlinks that are going to your website.
8. Understand your site’s page experience
User experience is considered a ranking factor of Google search results pages. You then need to understand that Web Vitals such as First Input Delay will contribute to the success of your business. You can even use Google Console to check how users interact with your web pages.
9. Clean up your sitemap
It is vital that you have a sitemap so that your web pages become more discoverable. It is important that your sitemap is completely void of errors. This means that redirects and URLs that can block the indexing process must be removed.
10. Re-crawl your website
After completing the steps above, you might want to make sure that your technical SEO audit was a complete success. You can do this by going to Google Search Console, then clicking on Crawl, then Fetch as Google. You then need to submit a URL that needs to be re-crawled.
What is a technical SEO audit?
A technical SEO audit is the process of checking the technical elements of a website’s SEO. The process involves identifying the technical issues within a website in order to improve the technical SEO of the website. Essentially, technical SEO optimises a website so that it is easier for search engines to increase the rankings of websites through crawling and indexing.
What factors affect your website’s SEO performance?
Factors such as site loading speed, mobile-friendliness and internal links are just a few examples of the many technical elements that affect your website’s SEO performance. If you are still unsure of how to conduct a technical SEO audit, you can always employ an agency that specialises in SEO services.
Why is technical SEO important?
Technical SEO is important mainly due to the fact that it allows search engines such as Google to know that your website is of high value. It essentially increases the credibility and reputability of your website.