The Makeup Influencers Taking Social Media by Storm in 2023

Social media and makeup influencers are quite literally a match made in heaven for marketers. 

From in-depth makeup tutorials to get-ready-with-me videos and product reviews, these artistic creators often have some of the highest engagement rates on the internet, due to their visual content thriving on visual mediums, such as TikTok, Instagram and YouTube. 

To the beauty brands among you, partnering with makeup influencers for your next influencer marketing campaign can lead you to an engaged audience who want to try new products recommended by their favourite creators. 

New to influencer marketing? 

Enlisting the help of a beauty marketing agency will alleviate your worries and put your brand in good stead for driving sales and increasing brand awareness/reach. 

In this blog, we will walk you through the best platforms out there for makeup influencers and beauty brands alike, as well as some notable creators who just might inspire your next campaign. 

Where can you find makeup influencers?

Instagram 

The very essence of a makeup influencer is to create something visually appealing. After all, makeup is an art and, oftentimes, art is visual. 

There could be no better platform to do this on, than Instagram. 

Unlike video-dominated platforms, Instagram offers the best of both worlds. It allows makeup influencers to post short-form video, but also static images, which are great for showing before and after results. #Makeup is also the most popular beauty-related hashtag on the platform, making it a haven for both influencers and brands to increase content visibility. 

Home to more makeup influencers than anywhere else, Instagram is the perfect place for brands to cash in on their influencer marketing efforts and with Instagram’s shopping feature, customers can buy directly from the brand without ever having to leave the app. 

Notable beauty campaigns:

The sheer scale of Instagram means it has played host to a multitude of marketing campaigns. Of these campaigns, one immediately stands out to us. 

Glossier. 

 

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Glossier is a makeup and skincare brand completely powered by Instagram beauty influencers. Since 2014, it has banked on user-generated content to promote products, launch campaigns and empower regular women in the beauty sector. 

Notable makeup influencers:

Mei Pang – @meicrosoft 

Mei has 1.9M followers and is best known for mixing the worlds of makeup and art. She regularly comes up with unique looks that inspire many other makeup influencers on this platform.

 

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Jenna – @bigfatjenna

Jenna is one of Instagram’s most talented micro beauty influencers with 57.6K followers. As well as creating everyday makeup tutorials, she often dabbles in the world of creative makeup, transforming herself into different characters. 

 

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Mitchell Halliday – @mmmmitchell

Makeup artist and colour extraordinaire Mitchell is one of the app’s top male makeup influencers. He is the founder and CEO of MadeByMitchell and regularly posts tutorials. 

 

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Ling – @ling.kt

Ling has 1.3M followers and is a makeup and trichology expert. Her page mostly consists of makeup tutorials and product reviews.

 

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Colleen Milner – @colleen.makeupp

The original creator of the stop-motion makeup challenge, Colleen shares her love for colour and creativity with her 474k followers. 

 

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Abbie Louise – @abs.shadows

Manchester-based MUA Abbie has 67.3k followers with whom she shares her client transformations. She specialises in soft glam and can be booked for weddings, ecommerce and even 1-1 lessons.

 

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Dasia Janae – @dajjrambo

With 156k followers, makeup artist Dasia posts makeup tutorials and GRWM videos.