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What is Social Media Engagement?

Apr 16, 2021

Social Media Marketing News

What is Social Media Engagement?

Social media engagement is a top priority for brands everywhere. This is because social media marketing allows businesses to implement different social media engagement strategies which are used to gain exposure and reach wider audiences. Many brands are eager to increase engagement with their social media content given that increased visibility of their products and services makes brands more likely to achieve their goals for social media. However, whilst most brands are eager to increase their social media engagement, not all brands know exactly how to do so.

What is social media engagement?

Generally speaking, social media engagement is the measurement of the different ways in which social media users engage with different profiles. This can range from liking, commenting and sharing posts to private messaging. Essentially, social media engagement monitors how users interact with each other.

A guide to social media engagement strategies

Analyse your current engagement 

The key to measuring social media engagement is to have a thorough understanding of the engagement of your own social media content. Engagement analytics are available across most social media platforms, which tracks the engagement that your content receives. This allows you to always keep track of your engagement, so that you can adjust your content accordingly. 

Define your metrics 

Social media engagement metrics allows you to gather and use data to measure the performance of your social media content. Observing your metrics in terms of the number of users that visit your profile and your posts will give you a better idea of the type of content that best engages your audience. 

Know your audience 

The type of content, language and tone that you use all depends on your target audience. For this reason, it is crucial that you have a deep understanding of your audience so that you can cater to their needs. Knowing your audience also helps you to establish the types of social media platforms that you should focus on. 

Understand how to create engaging content 

Social media users are known to prefer images and videos to text, which means that you should adhere to creating this type of content across your social media platforms. However, the best way to create relevant posts for your audience is to research your desired demographic’s user habits. In this way, you will be able to deliver content that attracts your target audience. 

Host giveaways and contests 

Making videos that announce winners of giveaways, or using live videos on your social media to promote new contests and giveaways increases engagement with your posts. You can even collaborate with other companies to make your giveaways more appealing to your audience. 

Think beyond your feed 

It is important to remember that creating posts is just one aspect of driving social media engagement. Aspects such as starting conversations with your audience, reposting stories and commenting on other user profiles are ways to increase your social media engagement. By doing so, you are showing your audience that you prioritise their needs, which is likely to increase engagement with your posts.

Conclusion

In order to increase your social media engagement, you must analyse your current engagement. This is crucial to understanding the strategies that you need to drive more engagement with your posts. Other factors such as understanding your audience and creating engaging content are also fundamental strategies to increasing your social media engagement.

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Author

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James Hacking

Writer

Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

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