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What is Digital Branding and How to do it Right

Apr 19, 2021

Social Media Marketing News

What is Digital Branding and How to do it Right

We live in a society that is extremely dependent on technology, which is why digital branding is crucial to businesses everywhere. In this day and age, brands need to have a digital presence in order to establish their authority and authenticity to their audiences. Brands that don’t have a digital presence are missing out on reaching wider audiences and increasing the visibility of their products and services. In the face of the pandemic, people are spending more time online, which means that developing a digital brand strategy is necessary for you to increase engagement with your audience.

What is digital branding?

In order to understand the concept of digital branding, you must first understand the difference between brand, branding and brand identity. 

Brand 

A brand is the name given to a product or service of a company which then takes on its own identity. It is the way a company is viewed by consumers. 

Branding 

Branding is the process of creating and designing a brand that is distinctive from other brands. Branding is used to align a company’s values with that of their audience. 

Brand identity 

Brand identity is the visual aspects of a brand such as the logo, design and colour. These elements are used for audiences to identify and distinguish a brand from others. Brand identity also involves a company’s intent behind branding, which is then used to create a certain image in the mind of the consumer. 

Digital branding 

Digital branding is a combination of digital marketing and internet branding, which is used to build a brand online through elements such as websites, social media and video. The objective of digital branding is to connect the consumer to the products or services in question. Essentially, the goal of digital branding is to amplify the awareness, style and image of a brand. In short, social media marketing encourages businesses to receive a loyal customer base through digital branding.

Benefits of digital branding

Word of mouth 

Digital brand marketing is beneficial to businesses in terms of communication. The tools used for digital branding are ideal ways for brands to interact with consumers. Digital brand management makes consumers feel involved, which also gives each consumer a personalised and unique experience. The more your customers enjoy their experiences with your brand, the more likely they are to spread the word about how great your products and services are. This means that you will receive more customers simply by communicating with your consumers on a regular basis. 

Consistency 

One of the key benefits of digital branding is the ability for brands to be active online in a number of ways. From online ads, social media, search engines and websites, businesses are able to consistently tell their stories to their target audiences across different channels.

Key elements of digital branding

1. Logo

A brand’s logo is arguably the first thing that consumers notice. It is how they identify and associate with your brand. For example, Apple’s logo of an apple with a bite taken out of it is known by the entire world. Logos should be simplistic and not too fancy, as it should represent your brand’s identity and values. Your logo should be memorable and unique to your brand.

2. SEO

SEO ensures that your brand is ranked higher on search engine results pages, which ultimately increases the visibility of your business. There are certain factors which determine the success of your SEO brand marketing. For example, prioritising your audience’s needs when designing your website, and monitoring your site for broken links contribute to the visibility of your brand.

3. Influencer marketing

Influencer marketing is an effective tool to build your brand. You should consider partnering with an influencer within your niche or industry so that they can promote your products and services to their own network of loyal followers. Influencers are credible and trustworthy to their fan base, which makes it easier for your brand to appear reputable.

Conclusion

Digital branding is always about developing a loyal customer base, so it is vital that your content is always authentic and true to your brand. Make sure that you always engage with your audience and establish your brand values before creating a digital brand strategy.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

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James Hacking

Writer

Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

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