Weekly Marketing News, 8th February 2021

This week we’ve seen Twitter experiment with subscriptions, Snapchat’s Spotlight grow, Universal Music strikes a deal with TikTok, TikToks get axed on Reels, Facebook attempts its own Clubhouse, TikTok becomes a Euro 2020 sponsor, the NHS reveal a star-studded ad and PizzaExpress becomes a matchmaking service.

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Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. Twitter confirms plans to experiment with new models, like subscriptions, in 2021

Twitter is continuing to explore the addition of subscription services and other paid features to supplement its advertising revenues. The company is considering a range of ideas including tipping, paid features like profile customisations or an “undo send” option, or subscription-based access to Twitter’s Tweetdeck app.

2. Snapchat Spotlight already has 100m monthly users

Snap’s new TikTok competitor launched in December 2020 is seeing an average of 175,000 videos posted per day. Snap made a big bet on UGC for the launch of Spotlight, distributing $1 million a day since December to top creators trying out the app’s new feature.

3. Universal Music Group strikes licensing deal with TikTok

TikTok and Universal Music Group have announced a new licensing agreement that will see the music giant’s entire catalogue available to creators. TikTok users will have access to recorded music and songwriting catalogue from artists at Universal’s labels. Universal follows in the footsteps of its major label competitors, Sony and Warner, by signing a licensing deal with the video platform. Warner licensed its catalogue to TikTok earlier this year, while Sony and TikTok struck an agreement last November.

4. Instagram says its algorithm won’t promote Reels that have a TikTok watermark

Instagram’s newest guidance for creators makes one thing clear: the platform wants people to stop posting recycled TikToks to Reels. Instagram says it’s making changes to its algorithm and how it recommends Reels to users. Along with that, it’s issuing new best practices to give Instagram users tips on how to make content that’s likely to be seen and promoted.

5. Facebook is reportedly working on its own version of Clubhouse

The social network is working on its own version of one of the hottest apps around, Clubhouse. The audio-chat iOS app (which is currently invite-only) blew up last week when Elon Musk stopped by for a conversation. According to The New York Times, Facebook leaders have asked developers to build the company’s own audio chat service, which is said to be in the early stages of development.

6. TikTok becomes Euro 2020 sponsor in ground-breaking new partnership

Uefa has announced a ground-breaking new partnership on Thursday after TikTok was unveiled as an official sponsor for Euro 2020. It’s the first time a digital entertainment platform has sponsored a major international Uefa tournament. As an official partner, TikTok will provide a place where fans can follow their favourite football content creators, share the best football content, and create their own special moments, reactions and celebrations around the tournament.

WORK WE LIKE

7. WATCH: Elton John and Michael Caine front NHS vaccine ad

Sir Elton John and Sir Michael Caine have fronted a humorous new NHS advert encouraging people to get a Covid-19 vaccine. The rock star and actor, who have both had the vaccine, appear to audition for the role of reassuring the public that they are safe and effective.

8. PizzaExpress announces own matchmaking service for singles ahead of St Valentine’s Day

The restaurant chain is opening its social channels for a ‘Singles Takeover’ giving selected daters the chance to pair up with one of its 500,000+ followers, personally selected for them based on their mutual likes or dislikes and compatibility, for a virtual pizza date. The launch comes as the pizzeria’s research named ‘pizza’ the nation’s favourite first-date food.

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