While marketing trends are constantly changing, a consistent trend in the US is influencer marketing. Many brands struggle to make influencer marketing a useful, long-term investment that impacts their sales. As a leading provider of influencer marketing services in the US, we know we can help.
At Socially Powerful, our aim is to guarantee your brand results that will outperform traditional marketing channels. We action this by becoming an extension of your team, offering an end-to-end service, from strategy and creative, to execution and operations. We can provide social media services, social video production, content distribution and social community management, all while focusing on achieving an outstanding ROI for your business. Whether you need a one-off activation or a long-term influencer program, we can help.
If you’re looking for influencer marketing services in the US to help grow brand awareness, drive app downloads or increase sales, look no further.
We are an independent global influencer agency and provide impartial influencer recommendations, driven by data and experience. You can rely on our social scientists to provide a strategy tailored to your brand, audience, and objectives.
We develop innovative influencer marketing strategies with long-term goals, with these goals, creativity and influencers at their core.Find out more 👉
For every brand, there’s a perfect influencer and we always know where to find them. Through our in-house tools and technology team, we have unrivalled access into the influencer world, connecting you with influencers aligned to your brand goals to get people talking, and acting.Find out more 👉
Our digital marketing team uses paid media to support your influencer marketing campaign, ensuring the best possible results for your brand across all social platforms.Find out more 👉
We set goal-oriented and data-driven KPIs before the start of every campaign. That’s how we guarantee success. We measure progress from start to finish and provide you with transparent, tangible insights.Find out more 👉
Our content strategies give influencers the freedom to be authentic on the platforms where they have the most power. It’s not advertising – it’s storytelling.Find out more 👉
Our team of legal experts advice brands and influencers on relevant partnership disclosure regulations and ensures our influencer contracts cover the full scope of the collaboration.Find out more 👉
Influencer marketing has grown to become one of the most popular forms of digital marketing. Growing from a buzzword to an essential social media marketing strategy, influencer marketing uses online creators to mention or endorse brands and products to their followers. Though popular, it is commonly misused by brands.
Influencer marketing varies from territory to territory and focuses on the needs and wants of consumers. In a digital first age, the only way to be truly connected to your customers is through social media. But, consumption connects us more than social media, which is why influencer marketing can provide countless opportunities to your brand in the US.
Successful influencer marketing requires a precise strategy. You must understand your audience and deliver engaging content at the right time. Achieving this will show you the astonishing results influencer marketing has. Influencer marketing isn’t driven by pretty photos or likes and comments, but hard data and results—something we specialise in.
Influencers are online personalities social media users are impelled to follow. They can be niche experts within a particular industry or market, and have the ability to influence purchasing decisions. The distinguishing factor influencers have from celebrities is the close relationship they have with their followers. Influencers create content on their preferred social media channels, from Instagram to LinkedIn.
There are different types of influencers and they can be segmented by size (micro, macro, mega and Hero), type of content (videos, pictures or bogs), level of influence (engagement rate) and niche. The influencer you choose will depend on your brand, target audience and overall goal, but that’s something we can help you with.
The benefits of influencer marketing are endless. It is a unique way to speak directly to your audience and helps create engagement and discussions around your brand. But most of all, it creates trusting relationships with your audience. Having this close relationship can increase your brand’s reach and generate more lead-to-sales conversations.
A positive review from an influencer can be the deciding factor for a lead to become a customer. Consumers demand authenticity from brands nowadays, and influencer marketing is a great way to achieve this. Influencers have pre-existing relationships with their followers, and by working with them, brands can tap into this trust with ease. Social media users view the influencer as a credible source, and this is extended to the brand as a result of the partnership.
Socially Powerful are experts in influencer marketing in the US and use data driven results to find the best influencers and strategies to use for your brand.
Our top advice for choosing an influencer agency to work with is to understand their motives. You need an agency that is unbiased, and doesn’t have close ties with specific influencers. A biased agency won’t create a strategy truly tailored to your goals.
As an independent influencer agency, we can provide this unbiased, tailored strategy that’s driven by data and experience. Our expert social scientists will carefully consider your audience, objectives and voice before creating your personalized strategy.
We ask our clients three key questions – what are you trying to achieve? Who are you trying to target? What are your campaign objectives? Then, we reverse engineer from the agreed outcome to decide on which influencers, creatives and platforms will engage the target audience, develop lasting engagements and result in a positive impact on your business.