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Oct 30 2020

Weekly Marketing News 30th October, 2020

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A bumper edition feat. Postmates, IGTV updates, Assassin’s Creed, TikTok x Shopify, Skinfluencers, Robots, Oreo, Ocean Spray and Picadilly Circus are switched back on!

What Is This?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

BRAND DOING COOL THING –

1. Postmates launching a menu based on TikTok trends is the most 2020 thing ever

The popular food delivery app has just launched TikTok Treats,” an exclusive menu inspired by some of the year’s most popular food trends on TikTok. Postmates calls this the “first-ever creator-led menu,” with local restaurants teaming up with TikTok to create their versions of the most shared food trends on the social video platform. Via Rolling Stone.

BRAND DOING COOL THING

 

PLATFORM NEWS –

2. Instagram extends time limit on live streams to 4 hours, will soon support archiving

Instagram is significantly expanding the time limit for IGTV livestreams, from 1 hour to 4 hours for all users worldwide. The change, the company explains, is meant to help those who’ve had to pivot to virtual events, like yoga and fitness instructors, teachers, musicians, artists and activists, among others. Via TechCrunch.

PLATFORM NEWS

 

INDUSTRY NEWS –

3. Netflix is making a live-action Assassin’s Creed series

A live-action adaptation of Ubisoft’s long-running series Assassin’s Creed is coming to Netflix. The show will be the first of several new series, Netflix announced, as the agreement between the streaming platform and Ubisoft will “tap into the iconic video game’s trove of dynamic stories with global mass appeal for adaptations of live action, animated, and anime series.” Via The Verge.

INDUSTRY NEWS

 

PLATFORM NEWS –

4. TikTok partners with Shopify on social commerce

TikTok is further investing in social commerce with today’s announcement of a new global partnership with e-commerce platform Shopify. The agreement allows Shopify merchants to create, run and optimize TikTok marketing campaigns directly from the Shopify dashboard. Via TechCrunch.

PLATFORM NEWS

 

OP ED

5. How TikTok is proving beauty is more than skin deep

Social media smarts and a sense of humour are highly profitable for a new breed of skinfluencer. Lockdown affected grooming routines, with a shift to skincare from make-up and perfume with home-treatment sales are up, with teeth-whitening products up 180% and hair-dye sales six times higher than last year. Via The Guardian.

OP ED

 

WORK WE LIKE –

6. ‘Harris & the Robots’: Sky’s in-house agency launches its biggest push to date

Sky’s in-house agency has just debuted its biggest campaign to date to push the broadcaster’s Sky Q box – kicking off with an ad featuring a robot-obsessed boy. Via The Drum.

WORK WE LIKE –

7. Oreo built a vault to protect itself from global destruction

Though NASA insists that the space rock, also known as 2018VP1, poses no real threat to us, OREO has jumped on the moment to remind us that if a cataclysmic event ever were to occur, the cookie brand will survive it, by building an asteroid-proof compound in Norway. Via AdAge.

Oreo Vault

 

OP ED –

8. What brands should (and shouldn’t) take away From Ocean Spray’s viral moment – according to TikTok

With more 55 million views and counting, the video led to the band’s Mick Fleetwood and Ocean Spray CEO Tom Hayes joining the platform to share their responses. TikTok managing director and global head of business marketing, Katie Puris, shares her thoughts on what she calls “a signature moment for the platform” Via AdWeek.

OP ED

 

9. The new giant Piccadilly billboard is going to track cars to target ads

After nine months in darkness, the digital billboards in London’s Piccadilly Circus are about to come back bigger and brighter than ever before. The screen, which is larger than three tennis courts and packs in almost 11 million pixels is the largest of its kind in Europe. Coca-Cola, Hyundai, Samsung and L’Oréal have all signed up to the new screen, which can recognise vehicle make, model and colour to target adverts. Via Wired.

 

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@ Socially Powerful