Weekly Marketing News, 14th May 2021

This week we’ve seen Cuthbert the Caterpillar skydive, $100m YouTube Shorts fund, Avon sell directly, TikTok in-app shopping, YouTube Beauty Festival, People Just Eat sandwiches and Ramadan social stats. 

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

INDUSTRY NEWS

1. WATCH: Everything you need to know about YouTube’s Beauty Festival (which is today!)

Details have finally emerged about the first-ever YouTube Beauty Festival, a virtual event set to take place today. The online video platform released an official trailer today, which featured a host of familiar faces (like Selena Gomez, Gwyneth Paltrow, and Addison Rae). The festival is a virtual celebration of beauty that will spotlight YouTube creators, influencers, industry professionals, and celebrities who’ve expanded into beauty.

2. Facebook shares sew insights into how users celebrated Ramadan on its platforms

With Ramadan coming to a close, Facebook has shared some new insights into how users engaged around the event across its apps, including notes on hashtag and sticker use, Reels trends, Instagram updates, and more. “Since the beginning of Ramadan on April 12th Facebook has seen a massive spike in goodwill gestures and inspiring moments of kindness as over 50 million people globally wished each other “Happy Ramadan” and another 5 million more global users used the hashtag #MonthofGood…”

PLATFORM NEWS

3. YouTube will pay creators $100 Million to create content for shorts

YouTube is introducing the $100 million YouTube Shorts Fund to reward creators for their content on its short-form video feature, Shorts. Anyone who creates unique Shorts content is eligible to participate in the fund – not just YouTube Partner Program creators.

4. TikTok begins testing in-app shopping to challenge Facebook

TikTok is working with brands including streetwear label Hype to test in-app sales in Europe, a move that will intensify its competition with Facebook and further blur the line between social media and online shopping. You can currently shop from streetwear label Hype (amongst others) directly via the app, which displays a range of merch with product images and prices.

BRAND NEWS

5. ‘Direct selling is more relevant than ever’: Avon on attracting a new generation

Avon is using a test and learn approach to attract a younger team of representatives as it continues its digital transformation journey. Avon is on a mission to increase its market penetration, with a focus on reaching and recruiting a younger generation of representatives to market and sell its products.

WORK WE LIKE

6. Aldi’s Cuthbert the Caterpillar makes 40,000ft skydive for cancer trust

Fans of Cuthbert the Caterpillar can now watch their favourite culinary character take part in a charity skydive. Fresh from his ongoing legal battle with M&S’s Colin, Cuthbert has taken to the skies for a charity plunge which Aldi hopes will raise money for the Teenage Cancer Trust.

7. WATCH: People Just Eat Sandwiches – Subway hands over radio waves to Kurupt FM

Subway has enlisted fictional radio station Kurupt FM to take over its in-store broadcast network to celebrate the return of indoor dining. Kurupt FM is the radio station managed by Chabuddy G (played by Asim Chaudhry) featured in the former BBC comedy series People Just Do Nothing. From 17 May, when customers are allowed to eat inside restaurants, shows will be aired daily in restaurants across the UK and Ireland.

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@ Socially Powerful

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