Top Social Media Influencers in 2023

In recent years, there has been a rise in social media influencers. Platforms such as Facebook, Instagram, Twitter and TikTok are ideal places for influencers to reach large audiences, which explains why they typically earn massive followings. Top social media influencers have a strong online presence given that they amass devoted followers on one social media platform. However, the best social media influencers are able to transcend one social media platform by having large followings across a number of sites. They normally accumulate a strong presence on one site, which helps them to utilise their authenticity and credibility to transfer their followers to all of their social media accounts. Although celebrities tend to have the highest followings across all social media channels, many influencers have earned their fame on social media sites and have since become household names. 

The most popular social media influencers concentrate their content on niche categories. From beauty influencers to fitness influencers, the biggest social media influencers are able to entice those who have shared interests. 

We have curated a list of the top 10 social media influencers that you need to follow in 2021.

Who are the top 10 social media influencers in 2021?

Social media is inundated with influencers, so it can be tricky to find the best social media influencers. The biggest social media influencers are usually determined by their follower numbers as well as their earnings. The top social media influencers are also known to land huge brand deals and partnerships with established commercial brands.

1. Stephanie Soo

Image sourced from Starsgab

Instagram: 564K 

YouTube: 2.44M 

TikTok: 581.9K 

Stephanie Soo is one of the top social media influencers today. She began her YouTube channel in 2017 and has since earned a huge fan base. She frequently uploads mukbang videos to her YouTube channel where she indulges in eating fast food whilst talking about high-profile true crime cases. Her unique content has made her an established social media influencer across different channels. Stephanie is also the host of her own podcast where she speaks in more detail about true crime stories.

2. Bretman Rock

Image sourced from NYLON

Instagram: 15.5M

YouTube: 8.3M

TikTok: 9M 

Bretman Rock is one of the biggest social media influencers of this generation. The beauty influencer started his career on Vine and later transitioned to YouTube. He is known for his polished makeup tutorials as well as his authentic and genuine character. Bretman is currently the star of his own reality TV show, MTV Following: Bretman Rock, which shows his everyday life in Hawaii with his family and friends.

3. Patricia Bright

Image sourced from YOU Magazine

Instagram: 1.2M

YouTube: 2.9M

TikTok: 107.7K 

Patricia Bright is one of the highest-paid social media influencers in the UK. The internet personality launched her YouTube channel in 2009 and has since become famous for her beauty and lifestyle content. Some of her most-viewed videos revolve around fashion hauls and stories about her personal life.

4. Rickey Thompson

Image sourced from Teen Vogue

Instagram: 5.7M

YouTube: 1.23M

TikTok: 2.5M

Rickey Thompson is undoubtedly one of the top social media influencers in 2021. The comedian and internet star is known for his funny personality and carefree attitude. His YouTube content focuses on stories about his life, mukbangs, and fashion hauls. He also regularly collaborates with fellow social media influencer and best friend Denzel Dion in his online content. Since his rise to fame, he has walked the runway for Alexander Wang.

5. Newton Nguyen

Image sourced from Exolyt

Instagram: 838K 

YouTube: 295K

TikTok: 6.8M

Newton Nguyen is a TikTok star who has huge followings on social media. His TikTok content primarily focuses on cooking and food recipes. He also has a second account on the app where he participates in dance trends and challenges. He is known for his comedic persona and catchphrases. Newton’s YouTube content also includes Q&A videos as well as clothing hauls. He has released his own merchandise which refers to his most popular catchphrase, ‘parsley.’

6. Amanda Cerny

Image sourced from Booking Agent Info

Instagram: 25.2M 

YouTube: 2.79M 

TikTok: 9.6M

Amanda Cerny is one of the best social media influencers today. The internet star first gained popularity on the Vine app and has since become a top social media influencer. Her YouTube content focuses on fitness, relationships and comedy.

7. Kylie Jenner

Image sourced from Allure

Instagram: 219M 

YouTube: 10.3M 

TikTok: 27.3M

Kylie Jenner is arguably one of the highest-paid social media influencers of all time. The socialite is best known for belonging to the Kardashian family, but has since become even more famous after producing her own beauty and skincare collections. It is reported that the reality TV star earns a whopping $1.2 million for each sponsored Instagram post.

8. Tabitha Brown

Image sourced from The New York Times

Instagram: 3.3M 

YouTube: 428K  

TikTok: 4.7M

Tabitha Brown is a social media personality and actress. She skyrocketed to fame on TikTok in 2020 where she regularly posts vegan recipes and motivational speeches. She is loved by her fans for her motherly nature and encouraging words of wisdom.

9. Dr Alex George

Image sourced from Magnitude Finance

Instagram: 1.9M 

YouTube: 102K  

TikTok: 722.9K 

Dr Alex George is a British doctor and social media personality. He first gained popularity in 2018 after appearing as a contestant on the reality TV show Love Island. Dr Alex is known for continuing to work as a key health worker during the pandemic. He was recently appointed as the UK Youth Mental Health Ambassador within the Department of Education.

10. Chiara Ferragni

Image sourced from The Blonde Salad

Instagram: 22.7M 

YouTube: 153K  

TikTok: 4.1M 

Chiara Ferragni is an Italian fashion blogger and entrepreneur. She began her career as one of the top social media influencers in 2009 after creating her fashion blog. She has a huge online following which has led to the creation of her own clothing line in Milan.

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