Twitter is a major social media platform that boasts 353 million monthly active users. With over 500 million tweets being uploaded to the site each day, it comes as no surprise that there are several benefits of Twitter for business. Twitter allows its users to keep up with the latest trends, join conversations and follow their favourite brands. For businesses, Twitter is used to reach wider audiences and promote brand awareness.
It can sometimes be daunting for brands to have an active presence on Twitter, especially if you are new to the platform. We have created a list of the benefits of Twitter that will assist you in achieving your social media goals.
10 benefits of Twitter
1. Drive traffic to your web pages
One of the main advantages of Twitter is that it can substantially increase the number of visitors to your web pages. Twitter is known for driving traffic and generating leads for businesses as there is the option to include links to your website on your Twitter profile. This means that each user that comes across your Twitter Page has immediate access to your website. If Twitter is not driving enough traffic to your website, try tweeting at least 10 times a day in order to make your tweets more visible to your target audience.
2. Reach a larger audience
3. Collect customer feedback
Gathering customer insight is a walk in the park for businesses that are active on Twitter. Users of this platform are happy to provide brands with their honest opinions about products and services. This enables you to initiate conversation with your target audience in order to learn both the positive and negative opinions that are formed around your products and services. Some brands even have separate Twitter accounts that are dedicated to customer support. This shows customers that they are prioritised and valued, which essentially increases the credibility of these businesses.
4. Network with other brands
Communication is made simple on Twitter, which is why it is so simple to network with others. One of the key benefits of Twitter is that it is easy to reach out to Twitter influencers and brands within your niche. A simple tweet or hashtag is enough to join conversations and connect with people that interest you and are relevant to your brand.
5. Increase purchases
Another benefit of Twitter is that it can influence the purchasing decisions of your audience. The more active you are on Twitter, the more likely you are to receive sales that come directly from the platform. This is because many Twitter users utilise the site to look for deals, gift ideas and shopping in general.
6. Create brand personality
Building a brand personality is one of the key benefits of Twitter. Utilising language and tone in a way that relates to your audience is central to expanding your audience. It is also important that your brand has a voice, which makes it easier to attract an audience whose values align with your own. It is also necessary that you keep up to date on the latest trends in order to start conversations that matter to your audience.
7. Increase authority
One of the benefits of Twitter is that brands are able to increase their authority through constantly pushing out content and becoming more noticeable on the platform. The more visible your business becomes on Twitter, the more likely it is for your audience to seek information and guidance from your brand.
8. Boost your website SEO
Twitter is beneficial for brands in the sense that tweets can appear on search results pages on Google. Regularly including SEO keywords in your tweets can substantially increase your ranking on search results, so keep this in mind if you want to widen your audience.
9. Promote your blog content
If you have a blog, you should consider posting your blogs to Twitter. All you need to do is tweet your blog URLs, which can instantly increase traffic to your blog. When promoting your blog content on Twitter, try to captivate your audience by using witty and emotive language.
10. Track your competition
One of the best benefits of Twitter is that it is easy for businesses to analyse their competition. If your competitors are active on Twitter, seeing how their posts drive engagement is trouble-free. When observing your competition, look at the tweets that receive the highest and lowest engagement in order to get a better idea of what will work best for your own business. However, every business is different, so bear in mind that some things that work well for your competitors, may not necessarily work as well for your business.