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Mar 01 2021

The Best Times to Post on Facebook in 2021

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Facebook is by far the biggest social network with over 2 billion monthly active users. Therefore, many businesses and social media influencers take to Facebook in an effort to increase their followings as well as their engagement rates. As Facebook is saturated with so much content (there are currently over 4 billion posts shared on the site each day), it can be difficult to decide the best time to post on Facebook. There are various factors that determine the best time to post on Facebook, which is why it is important for you to understand your target audience’s social media habits. 

The past year has been filled with uncertainty due to the pandemic, which has also changed the way in which people use social media. Most people are spending more time on sites like Facebook, so you must take into consideration that user activity has increased across all platforms. This means that you must do your research in terms of finding the best times to post on Facebook. Whilst there are several sources that explain the best time to post on Facebook, they may not benefit your business. The only way for you to decide the best time to post on the platform is to know your target audience inside and out. 

Are you a business owner or Facebook influencer who is searching for a guide to the best times to post on Facebook? You have come to the right place.

When is the best time to post on Facebook? 

Factors such as the time zone and location of your audience play an integral role in determining the best times to post on Facebook. Generally speaking, the best times to post on Facebook are Wednesdays at 11am and 1pm. Posting on weekdays from 9am to 3pm are also considered to be peak times for the most engagement on Facebook. However, these times may not be suitable for your business — it all depends on when your followers are most active. 

This chart (below) will give you an idea of the best time of day to post on Facebook for every day of the week.

Facebook Global Engagement

Image sourced by Sprout Social

What are the best days to post on Facebook?

According to many studies, Wednesday is the best day to post on Facebook. Some sources claim that posting at 11am is the best time to post on Facebook on a Wednesday, whilst other sources claim that between 1pm and 2pm is the ideal time to post on the platform. When it comes to the best time to post on Facebook for likes, there is research that claims that posting between 8am and 3pm from Tuesday to Thursday generates the most engagement on the site. 

The best times to post on Facebook also depends on the goals for your business. For example, a B2B brand should post between 9am and 10am, 11am and 12pm, and 4pm and 5pm. For B2C brands, 9am, 3pm and 4pm are considered the best times to post on Facebook.

What are the worst times to post on Facebook? 

As a general rule, posting before 7am and after 5pm should be avoided for all businesses. These are times when Facebook users are most inactive, so it is unlikely that your posts will be viewed by much of your audience.

Strategies for the best times to post on Facebook

Facebook Insights 

Facebook Insights is perfect for businesses. It is essentially a Facebook page that gives you detailed analytics of your Facebook account. Users are able to track exactly how their fans interact with their content and helps them to understand their audience better. This is ideal if you are a new business who is unaware of your audience’s Facebook habits.

Conclusion

As there are so many different sources that have their own versions of the best times to post on Facebook, you must research your audience to have a clear idea of the best times that work for you. Tools such as Facebook Insights are a great way to gather data about your audience which will help you to target your demographic in the right ways.

FAQ’s

What is the best time to post on Facebook? 

The best time to post on Facebook is typically between 9am and 3pm on weekdays. However, the best time to post on Facebook varies for each type of business. 

What is the best day to post on Facebook? 

Wednesday is considered the best day to post on Facebook. Most sources claim that posting at 11am or between 1pm and 2pm are the best times to post on Facebook on a Wednesday. 

What is the best time for a business to post on Facebook? 

The best time for a business to post on Facebook depends on the type of business. For example, B2B brands and B2C brands have different audiences, which means that the best times for them to post on Facebook are not the same. Generally, posting on Facebook in the morning (around 9am) is popular among businesses.

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