Podcasts are extremely popular in today’s society as there are over 30 million podcast episodes in the world. It is no wonder that social media podcasts are in high demand as they attract regular listeners through their frequent content that is easily accessible online. In this day and age, it is crucial for marketers to stay up to date with the latest trends. Podcasts offer social media influencers and marketers alike to gain valuable information about marketing, which is why it is a no brainer for businesses to jump on the bandwagon. It is then crucial to understand how podcasts function, as social media is unquestionably the best way to promote your content. The best social media marketing podcasts educate and entertain their audiences by including key information about how businesses can grow within their respective industries.
We have curated a list of the top social media podcasts to follow in 2021.
The best social media marketing podcasts to follow
1. Ace The Gram
Image sourced from Ace The Gram
Hosted by: Tasha Meys and Viv Conway
This social podcast is hosted by Instagram experts Tasha Meys and Viv Conway. Their content focuses on helping people to understand Instagram as a social media platform. They often speak about the different ways that Instagram can be used — both through personal and business accounts. Their podcast episodes have no limitations, as their content ranges from finding romantic interests on Instagram to giving advice on growing your Instagram followers. Their content also boasts a range of interviews and monologues, which is internationally available across countries like New Zealand, Australia and the US.
2. Goal Digger
Image sourced from Stitcher
Hosted by: Jenna Kutcher
Jenna Kutcher is a popular social media influencer who shares her knowledge of different business hacks and social media strategies. This social media marketing podcast is all about finding effective ways to become successful online. Jenna often includes tips of how she managed to build her dream career on social media.
3. Influencer Entrepreneurs
Image sourced from Podchaser
Hosted by: Jenny Melrose
Influencer Entrepreneurs is one of the best social media marketing podcasts today. Jenny Melrose hosts each podcast episode which centres on how people can turn their side hustles into successful full-time businesses. This topic is extremely crucial in society’s current climate, as many people are experimenting with creating their own businesses in the face of the pandemic. Jenny covers various topics such as increasing your productivity and defining your brand identity.
4. Marketing Over Coffee
Image sourced from Podtail
Hosted by: John J. Wall and Christopher S. Penn
Marketing experts John J. Wall and Christopher S. Penn create weekly social media podcasts that focus on traditional marketing as well as new marketing methods. Their social podcast appeals to diverse audiences as their topics range from copywriting, email marketing and SEO. One of their most popular episodes include a comprehensive guide to B2B marketing.
5. Savvy Social Podcast
Image sourced from Spotify
Hosted by: Andréa Jones
The Savvy Social Podcast is targeted towards aspiring entrepreneurs who want to learn the ins and outs of social media marketing. Andréa gives her listeners logical advice on the best practices for social media marketing. For example, some of her episodes focus on social media for local businesses. This social media podcast also frequently includes a range of social media platforms such as LinkedIn and Instagram.
6. The Blogging Millionaire
Image sourced from BrandonGaile.com
Hosted by: Brandon Gaille
Blog expert Brandon Gaille offers his listeners a variety of techniques to become successful in the blogging department of social media. After making a business out of his own blog, Brandon sheds light on many useful tips such as SEO techniques and how to monetise blogs. His social media podcasts are always kept short and concise, with a strong focus on subject matters such as increasing traffic to your website.
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