Social Media For Gamers: How to Level up Your Video Game Marketing

Social media plays a vital role in the gaming industry, as it provides a safe space for gamers to connect with each other, discover new video game releases and stay up to date with their favourite gaming brands and gaming influencers. With more than 2.8 billion gamers in the world, gamers make up a vast majority of social media users, which explains why social media is crucial for brands to target gaming fanatics. Video game marketing is one of the best ways to reach potential customers as being active on social media is guaranteed to boost your brand awareness and get more people interested in your games. 

Are you wondering what it takes to level up your video game marketing? We have created a comprehensive video game marketing strategy for you to reach new audiences on social media.

5 tips to level up your video game marketing

1. Select the right platforms 

When it comes to social media, there are so many platforms to choose from that it can be overwhelming to decide where to start. This is why you must research your audience to understand their online habits. Getting your audience onboard with your brand is a walk in the park when you are in the right place. Some of the best social media for gamers are sites such as Twitch, Steam, Twitter and Discord, so you must find which platforms are best suited to your audience. 

2. Promote live events

Live streaming is one of the best ways to use social media for gamers. Most gaming fans crave watching events, announcements and competitions in real time, which amps up the excitement for new releases and information about their favourite brands. Promoting live events on your social media account means that your audience is more likely to tune in. It generates anticipation among your audience, as gamers are always seeking something new to watch. 

3. Create partnerships with streamers and gaming influencers 

Partnering with gaming influencers is a great way to showcase your new game release. This is because you can reach new and diverse audiences through established gamers with a strong online presence. When deciding which influencers to partner with, it is important to think about who will be the best fit for your brand. For this reason, you must know the different niches and demographics that each potential influencer attracts. For example, up-and-coming influencers are more likely to attract a close-knit community of followers than mainstream influencers with huge followings. 

A prime example of how social media for gamers has proved successful is the new game release of the company Riot. Rather than partnering with the top streamers in the gaming industry, Riot chose to prioritise a couple hundred streamers who were actively watching their channel. This resulted in Riot substantially increasing their visibility by enticing new audiences. 

4. Connect with your fans on social media 

One of the most important aspects of social media for gamers is for companies to talk to their fans through social media. This is because over 80% of consumers expect brands to communicate with their supporters online. Social media is beneficial for gaming brands even when receiving technical issues and customer complaints. This is because transparency is key on social media. Being honest with your audience about any problems that arise shows that you genuinely care about your audience’s needs. When dealing with complaints, make sure that you respond publicly, so that all of your followers are aware of the action that you are taking to satisfy your customers’ needs. It is also advisable to show off your most devoted fans by giving them shoutouts on your social media accounts. This is another way to connect with your audience on a more personal level. 

5. Make your content relatable 

Another way to expand your audience is to create relevant content. Some of the best social network games are known for creating meme-worthy content that often goes viral on social media. For this reason, it is crucial that you show off your brand’s personality to the best of your ability. Use humour and wit to entice your followers. For example, creating simple edits, memes and clips are enough to engage your audience and encourage them to share your content. This is why it is essential to understand your demographic so that you can appeal to them in the right ways.

Conclusion

Social media for gamers is the perfect marketing tool to target your desired demographic. This is how the most successful video game brands are able to captivate millions of gamers around the world. When implementing your video game marketing strategy, make sure that you thoroughly research your niche as well as your audience in order to gain exposure on social media.

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