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Nov 08 2022

Influencer Marketing Hashtags for Fashion Influencers

Birthed by Chris Messina in 2007, the Twitter hashtag took online groups and discussions to a whole new level. From here on, people had the opportunity to interact with hashtags relevant to topics and groups that interested them. 

You may think that this democratisation of social media usage would lead to an even bigger divide among users, however, it paved the way for the creation of communities; which, in turn, kick-started the surge in niche influencers. 

Just as everything else has, hashtags have found their way to the world of influencer marketing. Influencer marketing hashtags are a perfect way for influencers looking to gain visibility and for brands looking to market their products. 

Why should you use hashtags 

Aside from getting with the times, influencer marketing hashtags can do the following for both brands and influencers:

Increase engagement with your followers:

Including #s in your posts immediately involves you in a conversation happening on that social media platform. Most importantly, your use of the hashtag makes you visible in that conversation; increasing the likelihood of engagement through likes, shares, comments and new followers. 

Build brand awareness with branded hashtags:

For the marketers among you, branded hashtags for influencer marketing could soon become your best friend.

They are an effective way of promoting your business and drive conversations. Creating one can be as simple as using your company name or incorporating a tagline into a hashtag. Influencer marketing hashtags are created this way and are a great way of attaching something unique to a product that you are promoting so that it is easily distinguishable to your target audience.

Show support for social issues:

Using a hashtag that’s connected to an issue beyond your brand is a great way to show solidarity with an important cause. 

Add context to a social media post:

Aside from Twitter that has a 280 character limit, longer captions aren’t always the most effective.

Using a hashtag can be a simpler way to contextualise what you’re talking about without using up valuable characters or writing repetitive captions. 

Help your target audience find you:

On several social media platforms, users can follow hashtags as well as other users. Including a few popular hashtags in your posts is another effective way to help new users find your brand, as you will appear in the feed of people who follow the hashtag. 

Disclose sponsored partnerships:

This is for both influencers and brands who work with influencers. 

As per the Federal Trade Law (FTC)’s advertising guidelines disclosed in 2019, all influencers have to let their audiences know when a piece of content is sponsored. Failure to do so will result in high fines for both the influencer and the brand. 

So…

Influencers: always add hashtags clearly indicating a sponsorship to branded posts.

Brands: make sure you are checking for the right hashtags when accepting and reviewing influencer content.

The Dos and Donts of hashtagging

Do’s Don’ts
Use niche hashtags Only use hashtags with over 2 million tags
Research hashtags before using them Use irrelevant hashtags
Use easy-to-read and easy-to-generate hashtags Use super long or complicated hashtags
Put hashtags in the body of your captions Hashtag every word
Spellcheck your hashtag Break your hashtags (with spaces or symbols)

Hashtagging for fashion influencers

Influencer marketing hashtags are especially essential for fashion influencers looking to partner with fashion brands and for brands looking to head a new campaign. 

You might know how to take the perfect OOTD photo, but without the relevant hashtags, you’re going to struggle to reach many new people. 

Instagram, for example, allows you to add up to 30 hashtags in either the comment section or your caption. We strongly advise you to take advantage of this in order to reach as many people and brands as possible. 

Remember: fashion brands are constantly on the lookout for new influencers to feature in their campaigns and trawl through relevant hashtags, such as #lookinspo and #personalstyleblog, to find them. Combine these with branded influencer marketing hashtags and you just might be scouted.

Where to find the best hashtags to use 

To find hashtags that are specific to your brand, industry and your audience, you’ll need to do a little research. 

Monitor social media influencers and competitors:

Gather intel about other fashion influencers with a similar style to you. 

Make note of what hashtags they use most often and how many they use in their posts. This will help you learn how your competitors are engaging with your shared target audience.

Know which hashtags are trending:

There are many sites online that allow you to type your caption into a text bar and upload the photo you will pair with it, with the purpose of generating relevant trending hashtags for you to include. 

Find related hashtags:

If you already have somewhat of an idea of which hashtags are working well for you, consider using related hashtags. These might be a little more specific than the popular hashtags you’ve already been using, which will help you reach a more targeted audience.

Analyse which hashtags were successful on past posts:

Keep track of hashtags used on past posts. For those that have been successful, see if there’s a trend among them. 

Which influencer marketing hashtags should you be using?

For aspiring fashion influencers, here are the influencer marketing hashtags associated with the leading fashion brands:

ASOS – #asseenonme

 

View this post on Instagram

 

A post shared by DAISY (@styled.daisy)

Boohoo – #boohoobabes

H&M – #hmxme

 

View this post on Instagram

 

A post shared by Ilias Bogdanos (@iliasbogdanos)

I Saw It First – #isawicons

Missguided – #babesofmissguided 

Nasty Gal – #nastygalsdoitbetter

 

View this post on Instagram

 

A post shared by Francesca Leslie (@francescaleslie_)

New Look – #thisisnewlook

Pretty Little Thing – #prettylittlething

 

View this post on Instagram

 

A post shared by Faith in Fashion (@faithwoodhall)

Here are some other fashion-themed hashtags you need to know: 

Influencers with less than 10k followers: Influencers with less than 100k followers: Influencers with less than 1 million followers: Influencers with more than 1 million followers:
  1. #feelgoodstyle
  2. #shoestringstyling
  3. #theoutfitcommunity
  4. #dresswithconfidence
  1. #ootddetails
  2. #whatimwearingnow
  3. #bloggerstylefashion
  4. #getintothisstyle
  5. #inspostyle
  6. #trendingstyle
  7. #closetgoals
  8. #mylookoftheday
  9. #instastyleblogger
  10. #fashiongrams
  1. #ootdguide
  2. #outfitdiary
  3. #outfitpic
  4. #mystylediary
  5. #fashionguru
  6. #todayimwearingthis
  7. #ootdinspo
  8. #fashionbomb
  1. #currentlywearing
  2. #styleinfluencer
  3. #fashioninfluencer
  4. #fashiongram
  5. #styleoftheday
  6. #fashionista
  7. #outfitpost
  8. #mylook
  9. #stylegram
  10. #fashiondaily
  11. #todaysoutfit

Influencer marketing hashtags: round up 

If you are not already, it’s time to start using hashtags in your social media posts. Even though they first gained popularity back in 2007, they are even more useful to your brand today, in 2022! 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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