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How to Vlog: The Simple Guide to Follow in 2023

Mar 30, 2021

Social Media Marketing News

How to Vlog: The Simple Guide to Follow in 2023

What is vlogging?

Vlogging has become a fundamental aspect of video-sharing platforms such as YouTube. However, not everyone is aware of exactly what vlogging is. A vlog is essentially a short video that consists of everyday activities of one person or a group of people. Vloggers upload vlogs (video blogs) to any social media platform that has video features, however, YouTube is the most popular site for vloggers to post their content. Authenticity is central to any vlog, which means that vloggers typically create all aspects of their content from filming to editing. Vlogs can also belong to any topic seeing as there are no rules or expectations for video blogs except that they must achieve some kind of purpose. Whether a vlogger shows their fans an exotic trip abroad, or what they do in a day, there are no restrictions on the type of content that can be created.

Vloggers usually speak directly to the camera when filming and they often directly address their audiences. This gives their videos a personal and intimate feel, which explains why vlogging is so popular today.

Benefits of vlogging

There are countless advantages of vlogging, which is why several social media influencers choose to incorporate these types of videos into their content. 

Attracts larger audiences 

Videos are undoubtedly the most practical way to expand your audience. The majority of social media users prefer visual aids over reading text, which explains why vlogging is so popular in the first place. Vlogs are easily accessible as they can be shared across a number of different social media platforms, which can lead to an increase in viewers. 

Adds a personal touch 

Vlogging is an informal and intimate way to reach your audience. Many social media influencers choose to vlog for this reason. Vlogging allows audiences to truly connect with their favourite influencers on a personal level, which makes their content more trustworthy. 

Creates other opportunities 

Some of the most successful internet stars rose to fame after posting vlogs to their social media accounts. The most influential social media influencers have become entrepreneurs and business owners as a result of vlogging about their hobbies and their interests. Many vloggers are approached by top commercial establishments for brand collaborations and endorsements, which has opened doors for many vloggers within their respective niches. 

Are you seeking to create your own vlog? Let’s take a look at our simple guide on how to start a vlog.

How to start a vlog

1. Choose your niche

First and foremost, in order to understand how to vlog, you must select your niche category. The most successful vloggers are experts in a niche topic which helps them to build a community of loyal followers. By selecting one niche category, you will be able to attract a strong fan base. For example, Lilly Singh is one of the most famous female vloggers and is known for being an expert in comedy. She frequently posts sketches and comedy skits to her YouTube channel.

2. Create a USP 

Vlogging is so prevalent on the internet that it can sometimes be hard to distinguish one vlogger from another. You must think about how your content will stand out from the millions of vlogs that already exist online. One aspect of knowing how to start a successful vlog is to be yourself and let your personality shine. However, in order to set your vlogs apart from others, you should think about adding quirky elements to your videos such as catchphrases, theme songs and introductions.

3. Invest in suitable camera equipment 

Understanding how to start a vlog video is more than just coming up with innovative content ideas. The first thing your audience will notice is the quality of your videos. You don’t need to invest in the most expensive camera equipment to create great quality vlogs — a smartphone will suffice. However, you should think about investing in equipment such as tripods. This will ensure that you avoid uploading shaky videos to your social media. Buying other equipment such as different camera lenses can also add a more unique feel to your vlogs. 

4. Choose an appropriate location 

Location is another factor that contributes to creating a successful vlog. Choosing an environment that has great lighting and minimal background noise is central to captivating your audience. Don’t be afraid to be creative when setting up your filming environment. If you are filming at home, you can use props and plants to make your background more aesthetically pleasing.

FAQ’s

What is a vlog? 

A vlog is essentially a short video that consists of everyday activities of one person or a group of people. For example, many YouTube channels dedicated to vlogging post videos about their daily lives, a trip abroad, or an apartment tour. 

Why do you need to start a vlog? 

Utilising videos on your social media is the perfect way to attract larger audiences. If you are seeking to become a successful vlogger, or you are a business owner looking to promote your products, vlogging is ideal for expanding your audience. 

Where to start a vlog? 

YouTube is arguably the best place to start a vlog considering that it is the largest video-streaming platform today.

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Author

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James Hacking

Writer

Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

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