15 Inspiring Brands on TikTok to Fuel Your Creative Strategy
TikTok promises brands huge opportunities, especially when it comes to reaching a younger audience. With the chance to go viral, top TikTok users and ever-changing trends, it’s almost certain that brands can find a strong space on the platform. Pairing these with the best time to post on TikTok, you are in for a winner.
Don’t know where to start? No worries. Keep reading to find out who the best and most followed brands on TikTok are.
The 15 most inspiring brands on TikTok
In an unlikely turn of events, Ryanair is one of the most active and successful brands on TikTok. By using humour and TikTok trends, Ryanair has increased engagement and its brand presence on TikTok. It’s consistent tone and posting has resulted in many viral videos, assisting its growth to 1.1 million followers.
Ryanair mainly uses images and footage of its planes while using a TikTok filter designed to superimpose human facial features onto any background, resulting in an almost-personified mascot. While using trending sounds and memes, Ryanair successfully gets its message of cheap European flights across to viewers.
2. Little Moons
Little Moons Mochi’s TikTok fame began when the brand went viral as younger TikTok users discovered its products. The brand gained two organic hashtags for the content users were creating: #littlemoons and #littlemoonsmochi. The 15 thousand Little Moons themes videos racked up over 500 million views, resulting in a 2,000% sales increase.
Since then, Little Moons has begun joining in on trending sounds, filters and videos on TikTok to further grow its presence. It currently has over 250K followers on TikTok and more than 3.5 million likes.
3. Innocent Drinks
Innocent Drinks is one of the best brands on TikTok in terms of humour and engagement. It follows a similar strategy to Ryanair and drives engagement with humour and relatable topics. The account regularly pokes fun at its own TikTok strategy which helps personify the brand and make it more relatable.
Innocent Drinks uses the popular “I’m Lost” filter and trending TikTok sounds, which has helped it gain many viral videos. The brand also engages with organic comments by responding in an approachable and witty tone of voice, reminding marketers that great content will only get you so far.
4. Warner Bros UK
Warner Bros’ typical TikTok strategy includes using trending music and sounds on TikTok and pairing them with clips from its most popular TV shows and films. In doing so, it is able to appeal to fans of these series and films while staying relevant and funny on the platform
Warner Bros also uses TikTok to tease and hype up new film or series releases. Since TikTok is relatively easy to go viral on, it is able to create a large buzz for release days.
Gymshark is consistent with its tone of voice and messaging across all platforms, which is why it has been able to become one of the top brands on TikTok. It has a clear purpose to help its followers stay active and realise their potential.
Gymshark regularly reposts content from its influencer ambassadors that include workout tips and sets, product try-ons and fitness and gym skits. By repurposing influencer content it gives itself social proof as a reliable brand and doesn’t need to use its own resources.
6. Elf Cosmetics
Elf Cosmetics is one of the most successful brands on TikTok thanks to its TikTok campaign efforts. Elf commissioned an original song to be used as part of a hashtag campaign called Eyes Lips Face. The brand worked with a few influencers to kick off the campaign but it soon became a viral trend on the platform. The hashtag #eyeslipsface currently has over 8 billion views.
Amazon uses TikTok to launch hashtag challenges and recognises the importance of TikTo influencers—both micro and mega. The #amazonpartner has over 75 million views. Content on Amazon’s Fashion account consists of ambassador content and reposts of organic TikTok trends like #amazonfinds which has over 12.4B views
Crocs launched a TikTok account to reach Gen Z consumers and within a week its TikTok account had more followers than its Twitter. Crocs launched a challenge camp;aign with Post Malone called #ThousandDollarCrocs. The hashtag has amassed over 3 billion views.
Its other TikTok brand ambassadors regularly feature on the brand’s TikTok page in Q&As or behind the scenes moments—these videos tend to perform the best.
11. Adult Swim
Adult Swim recently went viral on the platform as a result of an organic trend. Users would create their own TikToks that mimicked the style of an Adult Swim advert. Adult Swim encouraged users to create more by creating their own and joining in.
Adult Swim posts clips from its popular series and reposts organic content from fans of the channel and influencers.
12. Revolution Beauty
Revolution Beauty is one of the most successful brands on TikTok. With many viral hashtag challenges and successful paid-ad campaigns, TikTok is paving the way by its early adoption for TikTok shopping. Its content is primarily reposted influencer content, but it also reveals new product launches.
Revolution engages TikTok users organically by hosting regular creator challenges. The beauty brand sets a theme and hashtag and then encourages users to create their own looks and post them under the hashtag.
13. Hissy Fit Clothing
Hissy Fit Closing is one of the most popular small clothing brands on TikTok. It recently went viral organically thanks to global fashion weeks.
The brand shows off its products by showing different ways they can be worn on the founder. By using popular music tracks and joining in trends within FashionTok, the brand has grown its audience significantly and quickly.
Marvel has an incredibly engaged and active fanbase that is present on the platform. Marvel encourages these creators to continue making theories and organic content by reposting and featuring key Marvel creators on their TikTok. Marvel creators are well-respected in the Marvel community, and by reposting their content, Marvel solidifies their position.
Marvel also shares trailers, interviews and behind the scenes footage of upcoming films, series or comics. It also joins in on generic trends on TikTok to appeal to a wider audience.
Zara has used TikTok to dip its toe into the world of AR. By creating a series of videos showcasing products that were produced by Zara Creators, Zara has been able to keep users engaged for longer when scrolling through TikTok. By offering a unique video viewing, Zara has positioned itself as an aspirational brand.
The AR videos are reminiscent of luxury brands—especially relevant at the moment given the sheer number that are entering the crypto market and the Metaverse.
What brands work with TikTok?
There are countless brands on TikTok. It has become a go-to marketing strategy for many brands, but mainly those hoping to attract younger audiences.
What are the best brands on TikTok?
The best brands on TikTok are:
Hissy Fit Clothing
What luxury brands are on TikTok?
Some luxury brands on TikTok include Prada, YSL, Gucci, Ralph Lauren, Dior and Louis Vuitton. Luxury brands join TikTok in hope of targeting younger audiences and to make themselves culturally relevant.