TikTok has broken user and download records by providing short-form and binge worthy video content. TikTok’s user base continues to grow quarter after quarter and crushes competition from Instagram, Triller and Snapchat.
While the average age of TikTok users are those within Gen Z, the platform is being largely adopted by Millennials, Gen Xers and Boomers. Though the platform and the most followed TikTok users continue to be dominated by Gen Z, this could change within the coming years.
With the potential of targeting over 1 billion people, brands have begun using TikTok creators to amplify influencer marketing campaigns by cross-promoting through the vast followings these top TikTok users have created.
We’ve compiled a list of the hottest TikTok creators brands should be aware of. The most popular TikTok users have garnered a huge combined following of over 700 million.
The Top 10 Most Followed TikTokkers
1. Charli D’Amelio: 121.9 million followers
Charli D’Amelio became the most followed TikTok creator in March 2020 and in November 2020, was the first TikTok account to reach 100 million followers. Charli dethroned Lauren Gray to become the “Queen of TikTok”.
She first started creating content in June 2019 and became massively popular from her dances. She averages 27 million views per video, has nearly 10 billion likes and charges around $30 per sponsored post. Alongside long-term partnerships with Hollister and Dunkin’, Charli and her sister Dixie have a joint makeup line with Morphe.
2. Khabane Lame: 99.9 million followers
Khabane Lame is a Sebegakese-born TickToker based in Italy. Khabane started TikTok in March 2020 after losing his job in a factory as a result of the pandemic. Posting under the name Khaby Lame, the popular TikTok creator was successful in harnessing the momentum of viral and complicated life hack videos by responding to the videos with wordless reaction clips where he would do the same task in a simple way. Although his early posts were exclusively in Italian, Khabane has said his muted reactions are a “global language.”
Khabane’s rise to TikTok stardom has been entirely organic. He hasn’t joined any TikTok creator houses or relied on buying followers and views. His rise to popularity has been authentic and his work doesn’t have the polished production value of the TikTok stars now embraced by Hollywood.
He has his own fan pages that operate in English, German, Arabic, Portuguese, Spanish and more. He has been contacted by well-known creators for collaborations and has worked with Italian pasta maker Barilla.
3. Addison Rae: 82.3 million followers
Similar to Charli D’Amelio, Addison Rae became popular on TikTok from her dancing videos; in August 2020, Addison’s version of the WAP dance became the most shared TikTok of all time with 1.6 million shares.
Her popularity has resulted in numerous brand partnerships including CoverGirl, Skechers, Bounty, Chipotle, Reebok and American Eagle. She was the highest earning TikTokker in 2020 earning an estimated $5 million. She has also started her own makeup line Item Beauty.
In 2021, she launched her music career with a single called “Obsessed” and is part of the highly prolific TikTok creator collective Hype House.
4. Bella Poarch: 77.9 million followers
Bella Poarch rose to TikTok stardom in August 2020 with her lipsync to the song “Soph Aspin Send” by Millie B. The video remains the most liked video on TikTok with over 51 million likes and 626.6 million views.
The Fillipino-American creator has attracted the attention of NYX Cosmetics, Moncler, Linktree and Valentino. As with many other TikTok creators, Bella has entered the music industry.
Bella has publicly supported the fight against anti-Asian racism by uploading TikTok videos to support the topic and she has spoken to Vogue about her experiences.
5. Zach King: 63 million followers
Zach King is a top TikTok user as a result of his digital-editing skills. Starting on Vine, he moved to YouTube before entering the TikTok world. He currently owns the title of most viewed TikTok video with a Harry Potter broomstick illusion with a huge 2.1 billion views.
His talent in editing has resulted in many collaborations with celebrities, including Selena Gomez, Marshmello and Shay Mitchell, and partnerships with brands including Lunchables, Ratchet and Clank PS5, Amazon and Universal Orlando.
6. Will Smith: 60.4 million followers
Will Smith, also known as the Fresh Prince of Bel Air, joined TikTok in 2019 to launch the hashtag challenge #GeminiMan to promote his film of the same name.
He has landed partnerships with Paramount, Oreo, Uno and Sony and is working on his own music. He has previously collaborated with Alicia Keys and Sean Kingston.
On his TikTok, he has a series of beatboxing challenges with a stuffed version of himself and regularly collaborates with other TikTok stars.
8. Dixie D’Amelio: 54.1 million followers
Dixie D’Amelio is the older sister of Charli D’Amelio. Alongside creating TikToks with her family, friends and boyfriend, Dixie has her own acting and music career. Dixie is also set to feature in a new reality series on Hulu called The D’Amelio Show.
Dixie’s TikTok features snippets into her life, music promotion, makeup tutorials, dances and sponsored content. She has partnered with Valentino, Bliss, Morphe and Beyond Meat.
9. Loren Gray: 53.6 million followers
Loren was the most followed creator on TikTok from March 2019 to March 2020, before being dethroned by Charli D’Amelio. Loren has a large following across all social media platforms as a result of her music, dancing and acting.
Loren has landed several deals with brands like Skechers, Hyundai, Bite Beauty and Burger King. More recently, she announced a new Revlon deal that offers her creative freedom to generate Revlon-related content that really resonates with her followers.
She has her own music career and has created her own jewellery brand called & Always.
10. Michael Le: 49.7 million followers
Michael Le, more commonly known as Just Maiko on TikTok, is the second fastest growing creator on the platform thanks to his dance moves. Thanks to his popularity, he has become a go-to choice for brands when launching a TikTok hashtag challenge.
His sponsors include McDonald’s, Invisalign, Hanes and Amazon. He is the founder and member of the Shluv House, another creator collective. Other official members of the Shluv house include Javier Romero, Matthew Gonzalez, Michael UY and Jonathan Le.
Who is the most popular person on TikTok?
The most followed TikTok creator is Charli D’Amelio. She currently has 121.9 million followers on the platform and nearly 10 billion likes.
Who is in the top 10 on TikTok?
The top 10 most followed TikTokkers are:
Charli D’Amelio: 121.9 million followers
Khabane Lame: 99.9 million followers
Addison Rae: 82.3 million followers
Bella Poarch: 77.9 million followers
Zach King: 63 million followers
Will Smith: 60.4 million followers
Spencer Knight: 54.3 million followers
Dixie D’Amelio: 54.1 million followers
Loren Gray: 53.6 million followers
Michael Le: 49.7 million followers
Who is the most paid TikTok creator?
The highest paid TikTok creator in 2020 was Addison Rae, who earned an estimated $5 million. Her earnings came from prolific partnerships with Daniel Wellington, Reebok and American Eagle. She has also started her own makeup line Item Beauty.