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May 19 2021

8 Steps to Create a Social Media Strategy


Social media is easily the best way for brands to reach wide audiences, given that there are currently 4.2 billion social media users across the world. Whilst several companies have a wider reach on social media in terms of increasing their followers as well as their product sales, it is important to understand that having a solid social media strategy is essential to growing your business. There are several factors that contribute to the effectiveness of your social media campaign including your audience’s needs as well as the goals for your business. Social media content marketing spreads brand awareness and increases user engagement for your business, which explains why social media has become an effective marketing tool for many businesses. Every business that is active on social media needs to adopt a solid social media strategy in order to maximise the visibility of their business. 

It can sometimes be daunting to come up with a social media strategy for your business, but that shouldn’t deter you from making a start. We have created a guide for you to produce a social media strategy that works for you.

A guide to social media strategy

1. Define your goals

Thinking about the goals for your business will help you to understand your vision for your social media content plan. You must think about what you want to achieve as a business so that you can make a start on creating the best social media marketing strategy for you. Some goals that are central to your social media strategy can include increasing your brand awareness, building leads, selling your products and engaging with your target audience.

2. Understand your target audience

strategy. It is essential that you know the habits, interests and tastes of your desired demographic so that you are able to appeal to them.The most successful businesses know how to use social media in ways that allow them to connect with their audiences. Therefore, it is important to know how to engage with your audience in the right ways. Captivating your audience goes further than distributing suitable content—  you have to ensure that the language and tone used in your posts resonates with your target audience. Tailoring your content to fit your audience’s needs is vital for creating an effective social media channel strategy.

3. Select the right platforms

When it comes to social media, there are so many platforms to choose from that it can be overwhelming to decide where to start. This is why you must research your audience to understand their online habits. Getting your audience onboard with your brand is a walk in the park when you are in the right place. Some of the best social media platforms used to create an impactful social media strategy include Facebook, Twitter, LinkedIn, Instagram and TikTok. For example, making use of Instagram Polls, Stories and Reels is a great way for your desired demographic to interact with your content.

4. Promote and distribute your content

An effective social media strategy goes beyond producing quality content. You must make sure that you actively distribute your content in order to increase the visibility of your social media posts. One of the best ways to optimise your reach is to learn when your target audience is active on social media. This will help you to understand the best times to post on social media for your business. You should also motivate your audience to engage with your content by initiating conversations with them. For example, posing questions to your supporters through the comments sections on social media shows that you value their opinions and prioritise their needs. 

5. Analyse your competition

One of the best steps to your social media strategy is to track your competitors. If your competitors are active on social media, it is easy to see how their posts drive engagement. When observing your competition, look at the posts that receive the highest and lowest engagement in order to get a better idea of what will work best for your own business. However, every business is different, so bear in mind that some things that work well for your competitors, may not necessarily work as well for your business.

6. Create a content calendar

Social media marketing requires an organised and effective plan. Keeping a schedule will make your social media strategy easier by preventing any repetitive content from being uploaded to social media. It will also enable you to review the content that performs well on your social media sites, so that you can decide which types of content will receive more engagement.

7. Make relevant content

Creating engaging content is easily one of the best social media marketing techniques. Some of the most established social media profiles are known for creating meme-worthy content that often goes viral. For this reason, it is crucial that you show off your brand’s personality to the best of your ability. Show off your language skills by using humour and wit to entice your followers. For example, creating simple edits, memes and clips are enough to engage your audience and encourage them to share your content. This is why it is essential to understand your demographic so that you can appeal to them in the right ways.

8. Measure results

Analysing your own content is a crucial step to creating an effective social media content strategy. This will help you to understand exactly what works for your business. You can always look at the analytics of the social media platforms that you belong to in order to gauge how to improve your content to grow your business.

Final thoughts

Although coming up with an impactful social media strategy can be overwhelming, following the tips above will help you to implement a marketing plan that suits your business. Remember that you should always keep the vision for your brand in mind, so that you can appeal to a wider audience and increase your product sales. Additionally, when implementing your social media strategy, make sure that you thoroughly research your niche as well as your audience in order to gain exposure on social media.

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