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Nov 23 2018

3 Female Tech Influencers To Look Out For

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2018 has seen influencer marketing continue to transform traditional methods. The old ways of channelling products to consumers is dying and social media is at the forefront of a new age. In this new age, technology continues its instrumental positioning within pop-culture with Apple and Silicon Valley still towering over all industry.

Now, when the phrase technology influencer is mentioned you quite likely picture a male. A modestly dressed individual with an anorak and a youtube channel, maybe?

And you’d be right to make that assumption as there are many that fit that mould however, there are also a plethora of women that use their technical know-how and abilities in social persuasion to steer public opinion and perception towards brands.

Below are 3 female technology influencers that have made their mark in 2018.

  1. @codergirl

codergirl

There is much debate about what produces the best product engagement within influencer marketing. Is it being more broad in your target marketing, using influencers with a vaster reach across the tech-consumer sector? Or a more defined approach, utilising movers and shakers with less of a following that are thought to drive more impactful engagement but to a smaller audience? If it’s the latter then @codergirl aka Laura Medalia may be the perfect fit for your brand.

The popular Instagrammer is a software engineer by day and a social-steerer by lunch. One that earned her media stripes from a strong, consistent tech-fashion instagram aesthetic. Boasting a 50k following, she is neither a micro-influencer nor a powerhouse of the same vein. She bobs gently in the middle of social media influence and is one to look out for in 2019.

  2. @lolrileeelliott

lolrileeelliott

Founder of Future Sight AR, Lori-Lee Emshey is a travel-tech influencer hybrid. Born in New Zealand, brought-up in Canada, and now splitting her time between Houston and L.A, the young-entrepreneur frequently blogs of her expeditions around Europe and the rest of the world. Fashion and travel, however, only act in secondary conjunction to her one true love of technology. A love which is harnessed and wielded to the benefit of commercial brands. Of the three, Lori-Lee has the more conservative follower counts, however, is likely to drive more direct engagement with those followers thrusting brands into a more refined and targetable tech-travel audience.

3. @estefannie

estefannie

Estefannie is a Texas based software engineer revered for her quirky sense of humour and alternative insight into the environment of a female computer scientist. Her flippantly comedic posts have seen her develop a strong following of nearly 60k on instagram. Not bad for a 22 year-old.

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