Keep Your Tech Firm Ahead Of The Curve With Influencer Marketing
The technology sector, for both businesses and consumers, is probably more vibrant than it ever has been. It seems that, every day, new tech products, ranging from apps and software to electronics and gadgets, are unveiled or released, making the industry wonderfully unpredictable.
However, all of this noise does pose the question of how you are supposed to compete in a highly saturated market. Fortunately, at Socially Powerful, we can devise marketing strategies that cut through the clutter and get your products straight to the notice of your target audience.
Advanced Products Call For Advanced Marketing Techniques
As a tech business, you know the importance of looking several years into the future to stay ahead of the competition. The same approach can pay dividends when you apply it to your marketing efforts. For this reason, we have often jettisoned traditional, overly "safe" marketing techniques.
Our agency has strengths in both influencer marketing and social strategy, and we have leveraged this expertise for a wide range of forward-thinking and disruptive tech brands, including Huawei, Microsoft, Uber Eats and Honor. We change the game because they do.
Why Does Influencer Marketing Work?
When people are trying to make purchasing decisions, 74% will trust guidance from social networks. This tendency is especially applicable in the tech industry, where many consumers and businesses seek reliable insight into whether particular products can practically meet their needs.
These people don't want to be left confused by lines of complex technical jargon. They want to see tech products reviewed in a relatable fashion. This sheds light on why you can benefit from asking influencers to tell their audiences why your latest tech product is the one to buy.
When you work with us, we will trace a technology influencer who is "just right" for the given campaign. Whether the best choice here would be a macro-influencer who can advertise to the mass market or a micro-influencer knowledgeable about a niche subject like robotics, cloud computing or fintech, rest assured that we can reach out to nearly any influencer imaginable.
As the campaign progresses, we will track audience behaviour and interaction closely to ensure that your strategy brings the right results. We can guarantee results by producing just the right content - whether that is social video, which can work well for "how-to" content, or other media material.
Success with technology marketing can start with a call to our nearest regional office. Alternatively, you can click the link to complete and submit a content form on our site. We will be happy to discuss your needs with you, and we are also active on the social media channels Facebook, Twitter, Instagram and YouTube. You can also see examples of our research into tech marketing.