There are so many social networks out there, with each site providing different ways for brands to market their products and services. There are, however, a number of factors which determine the influencer marketing platforms that brands choose to promote their services. As a result, choosing the best social media platform that works for your brand can be a difficult decision to make. Not all social media sites work for every brand, so it is essential to understand how the most popular social media platforms work in order to make the most out of your marketing campaign.
What’s the point of social media marketing?
The most important thing to remember is that social media is the most popular way to spread brand awareness and increase your following. With over 3.6 billion social media users across the globe, utilising a social network for marketing purposes is more than likely to attract a larger following than more traditional marketing methods. The fact that most platforms are user-friendly makes navigating a site extremely straightforward. Whether it’s Facebook, Instagram or LinkedIn, actively using these networks is the least complicated part about implementing social media marketing for your business.
How to choose the best social media platform for your business
Compare your target audience to the platform’s user demographics
It is crucial to find out exactly which users are the most prevalent in terms of their activity on the social media platform in question. For example, if your target audience is Gen Z, then sites such as TikTok might be a perfect fit. With over 60% of users being aged between 16 and 24, your content will appeal to this audience. However, other apps such as Facebook may not be your best bet in terms of appealing to a younger demographic – users aged between 25 and 34 are the primary users of the site.
Think about the type of content you want to produce
Understanding the content and features of the best social media platforms is extremely important. It makes it much less of a hassle to decide where to market your brand if you know that your content aligns with the platform’s content. If you are planning on releasing content that is artistic and fun, then sites like Instagram and Pinterest are a great option. Belonging to the top social media sites, these platforms are known for reaching audiences in creative ways.
What are the goals for your brand?
In terms of finding the best social media platform for your business, thinking about the objectives for your marketing campaign is a must. If your aim is to sell a product, then a site such as Instagram is a good way to market your services. This app has several features that can promote your products, such as the Shop tab. However, if your aim is to connect with other businesses, then a site like LinkedIn would be more suited to your goals.
The Top Social Media Platform for Marketing
There is no definitive answer as to which platform is best for social media marketing. It all depends on the brand itself. We have created a list of the most popular social media platforms to give you an idea of where to start.
Facebook is easily one of the best social media platforms, as it is the largest social networking site with 2.74 billion monthly active users. Although Facebook has the highest number of users in the world, there are many features that can aid you in marketing your business on the platform.
Many brands use paid ads on the site to promote their services. However, Facebook has several groups and communities that can expand your network and build brand awareness. This is a great opportunity in terms of social media marketing for small businesses, as brands can gain exposure within their niche.
Instagram is another platform with high user rankings. It currently attracts over 1 billion monthly active users. However, this platform is best for brands who are aiming to appeal to younger audiences.
There are several attributes which are unique to Instagram that help brands to grow their businesses. The Shop tab is a new feature which allows brands to sell their products through photos and videos. As the platform’s main attraction is visual content, this is a great start for brands related to fashion and beauty. The app also has reels and IGTV, where content can be displayed through in-depth videos.
Some of the best social media campaigns are advertised on Twitter. With 330 million monthly active users, many companies choose to build their followings on this site.
The app boasts features such as hashtags and trending topics, where users can engage in conversations from anywhere in the world. Twitter also has several other marketing options such as promoting tweets and trends that will appeal to your demographic.
LinkedIn is another platform which is great for marketing a business. This network has over 260 million monthly active users and is ideal for B2B marketing. LinkedIn is unique in the sense that it is tailored to the professional working environment, where job postings, reports and business connections are available. This allows brands to target certain industries or individuals, which is also made easier through the site’s digital advertising opportunities.
Pinterest is a social media site that has 322 million monthly active users. It is a great way for driving traffic to your brand’s website. This network is primarily focused on visual content, where users seek creative inspiration through topics such as home décor, fashion, DIY and arts and crafts.
The site’s advanced search options make it a nice opportunity for brands to gain exposure. For example, users are able to scan an image and then find products through website links that are related to the desired product. There is also a Pinterest Buy Button where brands can sell products from their own account.
TikTok is currently one of the best social media platforms with around 1 billion monthly active users. It’s video-based content allows for businesses to offer thorough descriptions of their marketed products.
From partnerships with influencers to paid promotions, TikTok is ideal for those wanting to reach a large audience. The app offers various trending hashtags and challenges, which encourages more users to view and purchase your products. Its unique features such as video editing tools and the ability to produce voice-overs, makes it a fun way to reach new audiences.
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