Clubhouse is the audio-based social media app that is generating a buzz online. However, the app is so exclusive that only its elite members have full access to Clubhouse and its features.
What exactly is Clubhouse? The invite-only app is currently a mystery to many. We have created a tell-all guide which reveals the different elements of Clubhouse.
What is Clubhouse and how does it work?
What is the Clubhouse app? Clubhouse is an audio-based social media app that many describe as a place that provides networking opportunities and panel discussions. The app has even been described as a talk-radio show or a live podcast. The most distinctive feature of Clubhouse is that it is audio only, which means that the app lacks text, photos and videos. Members can join a range of conversations and discussions about different topics that interest them. Anything from education to music is open for discussion on the site. Members can either start group conversations themselves, or they can tune in to a number of discussions. Another characteristic of Clubhouse is that all discussions take place live in real time, with no option for in-app recording. This means that once you miss out on a conversation, you will not get the chance to hear that conversation again.
How do you get invited to Clubhouse?
Clubhouse is an invite-only app which means that Clubhouse members are the only people with access to the app. There are two ways to become a Clubhouse member. You can either receive an invite from an existing Clubhouse member (each member has two invites they can send via text), or you can join the waiting list on the app. If you don’t know a Clubhouse member or your friends don’t have any invites to spare, you can always register on the app’s waiting list. However, the waiting time is unspecified seeing as the app is open to a limited number of people. The amount of people able to join Clubhouse was restricted a tad less in May 2021, as prior to this date the app was only available to iPhone owners.
Why join Clubhouse?
Clubhouse is rapidly on the rise given that it currently has 10 million users. The app is in high demand for many seeing as the app is focused on community building. From networking with professionals across different niches to hosting virtual events, there are endless opportunities for Clubhouse members. The privacy and intimacy of the app means that subject matters can be discussed openly. Even the most famous celebrities are active on Clubhouse, where they are known for hosting their own conversations about their life experiences. For example, members have the opportunity to listen in on conversations with Tesla CEO Elon Musk. Other influential people such as Oprah Winfrey and Drake are active on Clubhouse.
Clubhouse is also great for social media marketing. Influencers can even market products and services on the app, as they attract those with common interests.
What are Clubhouse rooms?
Clubhouse rooms are where everything takes place on the app. Members can view details about each room including conversation topics and hosts of the rooms. The rooms that are listed in Clubhouse hallways are open for all members to join. There is the option to create private rooms, where a host can invite whoever they like.
What does Clubhouse run on?
Clubhouse is reported to be valued at around $4 billion. The app is free to join, so how does it make money? Clubhouse is financed by venture capital firms such as Andreessen Horowitz, DST Global, Tiger Global, and investor Elad Gil. As of April 2021, Clubhouse has inctroduced a new feature called Payments, where members can send money directly to their favourite content creators. However, the app receives 0% of the money that Clubhouse creators earn.
Whilst many Clubhouse features are attractive to millions around the world, its rising competition with the likes of Twitter, Facebook and Instagram are reducing the exclusivity of the app. Major social channels are imitating Clubhouse’s features through the creation of copycat features. The success of Clubhouse was skyrocketing during the pandemic due to the lack of social conversation during lockdown restrictions. As restrictions are slowly lifting and more people have access to Clubhouse features on other apps, it is hard to tell whether the app is here to stay.
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