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Jan 08 2021

Weekly Marketing News: 8th January, 2021


What’s happened in the first week of the new year? Trump faces a ban from Twitter, CEDER hosts a virtual wellness retreat, Ronaldo joins Garena Free Fire, the UK gaming market booms, Cosmopolitan faces backlash and audio-led Clubhouse invites new members.

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Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…


1. Twitter says Trump’s account is locked, and he’s facing a ban

Twitter has locked President Donald Trump’s account for 12 hours after removing three tweets that contained “repeated and severe violations” of its civic integrity policy. The decision comes after Trump tweeted a video that Twitter said posed a “risk of violence.”

Donald Trump

2. ‘This is healthy’: Cosmopolitan promotes plus-sized ‘wellness’ despite COVID-19 obesity risks

After profiling more than a dozen women who supposedly prove wellness isn’t “one size fits all,” Cosmopolitan is facing backlash for suggesting there is nothing unhealthy about being overweight amid COVID-19 obesity risks. The publication spotlighted 11 women who represent the so-called different “shapes and sizes” of “fitness.”



3. CEDER’S to target consumers with a digital programme supported by top health and wellness names

Pernod Ricard-owned premium non-alcoholic gin CEDER’S are tapping into the health and wellness interests of consumers with a digital-first campaign inviting consumers to Strike the Balance. CEDER’S are hosting a virtual retreat on Saturday 9th January offering a unique programme of content including an inspirational talk from Fearne Cotton, a relaxing yoga session with Cat Meffan, sound bath meditation with Jasmine Hemsley, and a CEDER’S cocktail masterclass. Participants will also receive a CEDER’S Balance Box containing all the ingredients and equipment needed for the masterclass.



4. Cristiano Ronaldo joins Garena Free Fire as playable character

Cristiano Ronaldo is the latest celebrity to become a playable character in Garena Games’ battle royale game Free Fire. This isn’t the first instance of Garena introducing celebrities in Free Fire. DJ KSHMR, Indonesian actor Joe Taslim, Brazilian DJ Alok, and Indian actor Hrithik Roshan have all been successful in-game integrations. Free Fire became the most downloaded mobile game globally in 2019, has over 80 million daily active users globally and has grossed over $1 billion worldwide.

Garena Free Fire

5. The UK gaming market grows 50% during pandemic

Locked down Britons are turning to mobile gaming in their droves to banish boredom, according to new reseach from Facebook’s booming gaming arm. The upbeat assessment shows that the UK mobile gamer market has grown by 50% since the onset of the pandemic, equivalent to 8.6 million new gamers. Global mobile game advertising and monetisation hit $77.2bn in revenues for 2020 – a 13% increase YoY.

UK gaming market


6. What is the Clubhouse app? A mashup of Spotify, Zoom and even the X Factor, this invite-only app is all anyone’s talking about

Clubhouse is a “highly-exclusive” members-only, audio-only social media app which launched less than a year ago but is already worth in the region of $100 million. You can eavesdrop on, or join in with, conversations that are already happening, or start one of your own. It’s a bit like dropping into the live recording of a podcast, where you can actually raise your hand and ask a question, contribute to the conversation. At the start of December 2020 it had just 3,500 members around the world, now it has over 600k, including Oprah, Ashton Kutcher, Drake and Jared Leto.

Clubhouse app

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